On the last day of the Canton Fair, many exhibitors took photos inside and outside the venue. Photographed by Chen Youzi, all-media reporter of Guangzhou Daily
(1) The faces of foreign businessmen at the Canton Fair. Photographed by Chen Youzi, all-media reporter of Guangzhou Daily
(2) Feel the charm of the offline Canton Fair. Photo by Xinhua News Agency reporter Liu Dawei
Thousands of reds and purples were arranged, only waiting for the first sound of new thunder.
The 130th Canton Fair, which ended yesterday, has issued a loud "new voice" - that is, the voice of China's consistent adherence to expanding opening up and promoting free trade, the voice of comprehensively promoting epidemic prevention and control and economic and social development, the voice of Guangdong's foreign trade seeking progress in a steady manner and grabbing the beach in the wave of digitalization, and the voice of Guangzhou's dual overall planning of economic and social development and forging ahead on the new foreign trade route.
Such a "new sound" has already echoed. The many heavy signals released by this Canton Fair highlight the "Guangzhou sample" of major international exhibition activities held in the context of the normalization of epidemic prevention and control and economic and social development, and confirm China's firm determination to expand opening up and promote free trade, as well as the beautiful vision of sharing development opportunities with other countries in the world, drawing a blueprint for development, and achieving better development. Facing the difficulties and bravely opening the wind boat, the "China Giant Ship" is riding the wind and waves and sailing to the development of a new blue ocean.
Text/Guangzhou Daily all-media reporters Xu Xiaofang and Zhao Fangyuan
Wind rises yangcheng, tide surges the Pearl River: N firsts of the Canton Fair
The 130th Canton Fair came to an end, and the 5-day event handed over an excellent report card.
The numbers may be boring, but the general trend is ready to come out, and only by actively embracing the new development pattern can we have the opportunity to win the opportunity in the new trade trend. When this Canton Fair appeared in front of the world with a new posture, people were pleasantly surprised to see that the 65-year-old Canton Fair "returned to be a teenager", and the many "firsts" that were taken out this time lived up to the trust of the times.
——For the first time, the theme of domestic and international double circulation is to help enterprises walk on "two legs".
Serving the construction of a new development pattern of domestic and international dual circulation, the Canton Fair has clarified the new theme and new mission. More and more enterprises through the Canton Fair this "mirror" to see their own development path under the new pattern, or for their high-quality export goods to find domestic sales channels, or to find technological innovation solutions in the increasingly perfect domestic supply chain, or to find a new blue ocean in the complex industrial chain.
Exhibitors have called, canton fair has responded. Under the background of the uncertainty of epidemic prevention and control, the Canton Fair has taken multiple measures at the same time to increase the invitation to large supermarkets, retail chains, industry wholesale, distribution agencies, e-commerce, supply chain management and other enterprises and relevant industry business associations. While helping foreign trade enterprises to open up the international market, it also helps them explore more domestic business opportunities. At the "Double Cycle Promotion" event held on October 16, domestic buyers such as CR Vanguard, Suning Tesco, and Mingchuang Excellent Products were eagerly awaiting many small and medium-sized enterprises, looking forward to opening up the Chinese market.
——The first online and offline integration was held, breaking through the time and space link and wider business opportunities.
"Long time gone! I miss my old friend so much! "It is the common voice of many exhibitors and buyers. There is no substitute for the charm of face-to-face communication. Nothing is more heart-warming than a smile of trust, or an intimate gesture, and nothing is more appealing than seeing and touching with your own eyes.
The epidemic can block space, but it cannot block commercial exchanges. When people look back at the "Cloud Canton Fair" for three consecutive years, they will find that the excellent experience accumulated in the "cloud" is presented in a new form at this Canton Fair. About 26,000 enterprises participated in the exhibition online, uploaded more than 3 million exhibits, all of which hit a record high, offline exhibition will not "thin" the style of online booths, but the integration of the two blooms greater efficiency, bringing a new immersive experience and communication convenience to more merchants who have no chance to attend. All this has broken the shackles brought by the epidemic and led the new trend of China's foreign trade in the new era.
——For the first time, it is fully open to domestic buyers and shares broad business opportunities.
Enterprises look forward to cooperation, the exhibition bridge. The Canton Fair is fully open to domestic buyers, which is to change with the times, follow the trend, and show the open nature of advancing with the times.
In the impression of Pan Xiuqing, purchasing director of Guangdong Shengjia Supermarket Co., Ltd., the quality of foreign trade products is higher, and the price should be relatively expensive, but "we have looked at an export ceramic cup this time, the style and quality are very good, the general domestic supply price is at least 10 yuan or more, and the price is only 8 yuan." "Under the background of comprehensive opening up, foreign trade manufacturers need domestic buyers to help them transfer to domestic sales, but why don't the majority of domestic buyers need some high-quality and inexpensive export products?" The big platform of the Canton Fair has achieved a new fate among the exhibitors through a small water cup.
——For the first time, the Pearl River International Trade Forum was held to discuss future development.
The Canton Fair has always been the "barometer" and "weather vane" of China's foreign trade, how to better play the guiding function of China's economy? The Pearl River International Trade Forum has created a new performance platform for the Canton Fair. The gathering of big coffee, the collision of views, and the flashing of sparks have greatly enriched the functional connotation of the Canton Fair.
Ride the wind and waves, forge ahead: towards the Canton Fair "signal tower"
Overseas epidemics are repeated from time to time, the international economic recovery situation is still unclear, and Chinese foreign traders still need to face the wind and waves to move forward. Although there are difficulties and obstacles ahead, fortunately, there is a chinese economy backed by a tough and resilient Chinese economy, and the Canton Fair, which is willing to innovate, is a companion.
When foreign trade enterprises clear the fog of "uncertainty", this Canton Fair saw a clear signal - that is the guide light for the giant ship to sail forward.
Signal one: from procurement research and development to trade, there are "numbers" in mind
The wave of digitalization is coming. More and more traditional foreign trade enterprises are "touching the net" and introducing digital technology to enhance the competitiveness of research and development.
In recent years, Guangzhou Textile Import and Export Group Co., Ltd., a veteran textile and garment foreign trade enterprise in Guangzhou, has introduced a digital design system, replaced traditional design drawing with 3D technology, developed the board and reaction speed, and subtracted the process of customer color matching, which not only increased the efficiency of R&D design by 30%, but also reduced the cost of model by 10% year-on-year.
"In the past, even if the customer adjusted the color once, he had to change the design drawing once. Now through the interface tool physical color picking, color, fabric in the system can be completed to complete the fusion. The person in charge of the company said that the smart supply chain platform that is currently being built empowers the business, fully opens up the whole process of the business from development, matching, delivery, and transaction, and builds the platform data to empower the whole process of the supply chain business.
Nowadays, exhibitors not only bring a variety of new products, new technologies and new trends, but also interact with online buyers in real time. The two-dimensional code of the enterprise's three-dimensional exhibition hall placed synchronously at the booth site allows merchants to feel the details of product fabrics and other details on the spot, and at the same time, they can have a glance at the product display effect online.
Signal two: turning to domestic sales and "practicing internal skills" have become the common choice of enterprises
In order to "make waves" in the big wave of digitalization, "internal strength cultivation" is the key. Relying on excellent product quality and decades of overseas trade experience, foreign trade enterprises open roads in every mountain and build bridges in water. In order to meet the individualized needs of the domestic market, the "big orders" and "long orders" of mass exports in the past have become "short orders", "small orders", "small and beautiful" flexible production and flexible customization, and reconstruct the supply chain system of enterprises.
At the scene of the 130th Canton Fair Double Cycle Promotion Activity, 10 leading procurement groups such as CHINA RESOURCES Vanguard, Suning Tesco, Mingchuang Premium, NetEase Yanxuan, And Banggu Technology organized a group to "Taobao" and accurately matched face-to-face with about 110 exhibitors in 31 provinces and cities, opening up a new space for domestic trade growth for foreign trade enterprises.
"At present, domestic sales has become the consensus of our foreign traders, China has the world's largest market, competition is more intense, we are willing to meet the changing needs of the market to adjust the industrial chain." Sun Jianting, general manager of Guangzhou Kangyilian Paper Co., Ltd., said that the company's production line has gradually transitioned to customization and personalization, and the order of "small and fine" has bypassed layers of middlemen, and "intensive cultivation" in service has narrowed the distance with customers.
Signal three: the new format accumulates and develops, highlighting the vitality and potential
This Canton Fair is open to foreign trade enterprises for the first time, which is a clear signal that the new formats are accumulated and sent. Last year, the scale of China's cross-border e-commerce import and export reached 1.69 trillion yuan, an increase of 31.1%, and the number of overseas warehouses was 1800, with an area of 12 million square meters, an increase of 80% and 50% respectively. According to the statistics of the General Administration of Customs, in the first half of this year, China's cross-border e-commerce imports and exports maintained a good momentum of development, with cross-border e-commerce imports and exports of 886.7 billion yuan, an increase of 28.6% year-on-year. Among them, exports were 603.6 billion yuan, with a growth rate of 44.1%.
A large number of enterprises have long seen the vitality and potential of new foreign trade formats. Through the canton fair platform, their style is seen by more people: personalized, digital, fast e-commerce products are dazzling. There are also some "forerunners" who are "escorting" Chinese products and brands to the sea. For example, the Zongteng Group, which has been working in the field of overseas warehouses for many years, has a clearer understanding of their mission: to build bridges to help foreign trade enterprises take root abroad. "The first is to help small and medium-sized foreign trade enterprises to control good quality." Chen Zhitan, business manager of the warehousing division of Zongteng Group in South China, understands the "zongteng role" of China in building a new pattern of service double circulation, "In addition, relying on the logistics system of overseas warehouses, we will also enhance the brand satisfaction of Chinese foreign trade products in the hearts of overseas consumers." Overseas warehouses use their own direct hair and postal logistics systems to help foreign customers have a better shopping and logistics experience. Finally, the local after-sales service of foreign trade enterprises can also be improved through our services. Overseas warehouses can also carry out secondary packaging, secondary processing and secondary sales of returned goods. ”
Guangzhou, a thousand-year-old merchant capital sailing to the "new channel"
Guangzhou, prosperous because of business, prosperous because of Hong Kong, accumulated the deep precipitation of the thousand-year-old commercial capital, and the future is promising.
Guangzhou, reading thousands of sails, hundreds of boats competing for the current, standing at the starting point of the Maritime Silk Road, is waiting to be fully equipped and then set sail.
Through the Canton Fair, what new opportunities will Guangzhou gain?
Embrace the new format of cross-border e-commerce
Under the intertwined and superimposed changes in the world over the past century and the epidemic situation of the century, under the profound changes in the world economy and trade, China's foreign trade has steadily improved its quality. Looking at the whole country, in the first three quarters of this year, the total import and export value of China's trade in goods was 28.33 trillion yuan, an increase of 22.7% over the same period last year. Focusing on Guangzhou, from January to August this year, the city's total foreign trade import and export volume increased by 19.8% year-on-year; the development of new foreign trade formats accelerated, and the import and export of bonded logistics increased by 21.4% year-on-year, accounting for 8.7% of the total import and export.
Premier Li Keqiang pointed out the "new channel" for Guangzhou's foreign trade in his keynote speech at the opening ceremony of the 130th China Import and Export Fair and the Pearl River International Trade Forum – continue to expand the import of high-quality products and services; accelerate the innovative development of foreign trade; accelerate the development of new formats such as overseas warehouses; and strengthen international cooperation in trade digitalization...
Turning over Guangzhou's "14th Five-Year Plan", "service construction of a new development pattern, to build a domestic large circulation center node city and a domestic and international dual circulation strategic link city" has become the meaning of the topic. Build domestic sales channels, build overseas warehouses, develop foreign trade comprehensive services, digital trade and other new formats...... In the future, Guangzhou will improve the efficiency and level of domestic large-scale circulation with international circulation, promote the coordinated development of domestic trade and foreign trade, trade in goods and services, physical trade and digital trade, and enhance the function of connecting domestic and international double circulation.
As a national e-commerce demonstration city and a national mobile e-commerce demonstration city, Since Guangzhou was approved to set up a cross-border e-commerce comprehensive pilot zone in 2016, in the face of many problems of cross-border e-commerce, it has taken the lead in exploring and launching five major innovative measures such as cross-border trade e-commerce retail import and export information system, "micro-police certification" system, import commodity traceability "true knowledge code", return merger and packaging, and "air-rail combined transport", effectively cracking the difficulty of data application docking, consumer identity information verification, quality and safety traceability, etc., There are five major problems, such as the difficulty of returning and exchanging goods by consumers and the difficulty of cross-border transportation during the epidemic.
In recent years, "Several Measures on Promoting the Leapfrog Development of E-commerce", "Several Measures for Guangzhou to Promote the High-quality Development of Cross-border E-commerce", "Several Measures for Guangzhou to Seize the Opportunity of RCEP to Promote the Innovative Development of Cross-border E-commerce", etc. have been introduced successively, vigorously creating a good ecology of cross-border e-commerce, creating a cross-border e-commerce local public service platform with the largest total amount of business, the widest service coverage and the most complete commodity categories, with imported goods basically covering all provinces and cities and export goods covering 208 countries and regions; relying on Nansha, Huangpu and Guangzhou Baiyun Airport Comprehensive Bonded Zones have initially built a bonded pharmaceutical distribution center in South China, an international logistics distribution center, and a cross-border e-commerce hub base. At present, Guangzhou has gathered the country's largest fast fashion cross-border e-commerce enterprises - SHEIN (Xiyin) Group; Guangzhou's local cross-border e-commerce enterprise Onion Group successfully landed on the New York Exchange on May 7 this year; Guangzhou Dorae technology's Fordeal cross-border e-commerce platform (independent station) occupies the top three market share in the Middle East. By 2020, Guangzhou cross-border e-commerce imports have ranked first in the country for seven consecutive years, and the "2020 Cross-border E-commerce Comprehensive Test Area Energy Level Index Report" shows that among the 105 cities in the cross-border e-commerce comprehensive test area in the country, guangzhou's comprehensive energy level index exceeds Shenzhen, Shanghai and other cities, ranking first in the leading echelon, of which the development scale index and the supporting support index are ranked first in the country.
Help the construction of international consumption center city
Inside and outside the Canton Fair Complex, the flow of people is weaving, and with the flow of passengers, there will be consumption, which is the most intuitive economic observation perspective. The role of the Canton Fair in enhancing the internationalization level of Guangzhou's commerce and trade, expanding the import of high-quality goods, and promoting local consumption should not be underestimated. When the simple "sell the world" to "sell the world, buy the world" changes, the Canton Fair will play a more obvious role in the cultivation and construction of Guangzhou international consumption center city.
In the view of Jiang Huai, deputy secretary-general of the China Convention and Exhibition Economic Research Association, "running a good meeting and invigorating a city" is definitely not a dream for Guangzhou. "Guangzhou should deeply explore the exhibition resources with the Canton Fair as the core, further promote the influence of the exhibition to the consumer field, and combine the influence of the Canton Fair with the promotion of consumption in Guangzhou."
"The exhibitions in the Greater Bay Area are very dense, and the Canton Fair should play a leading role in it, join hands with the world-class city cluster in the Guangdong-Hong Kong-Macao Greater Bay Area, and strengthen the world-class convention and exhibition center." Dong Xiaolin, former vice president and professor of Guangdong University of Foreign Studies and member of the Academic Committee of the Guangzhou Think Tank in the Guangdong-Hong Kong-Macao Greater Bay Area, believes that concentrating global excellent suppliers in the Canton Fair can improve the level of consumption supply, attract the agglomeration and return of international purchasing power, and help the construction of international consumption center cities.
Giving full play to the leading role of the Canton Fair, Guangzhou can take the lead in building a global trade digital pilot zone in the Guangdong-Hong Kong-Macao Greater Bay Area, enhance the ability of the Greater Bay Area to gather and allocate global resources, and promote the Greater Bay Area to better play an important supporting role in the new development pattern. Specifically, Guangzhou will do a good job in baiyun airport business aviation exhibition, the world ultra-high-definition video industry development conference and other industry-leading exhibitions, make the Guangdong-Hong Kong-Macao Greater Bay Area intellectual property trade expo bigger, strengthen a number of traditional consumer exhibitions such as automobiles, furniture, beauty salons, building materials, home appliances, catering, etc., vigorously cultivate new consumer exhibitions, and enhance the level of internationalization and quality.
In addition, it will also seize the major opportunities for the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, the Shenzhen Pilot Demonstration Zone and the Hengqin and Qianhai Cooperation Zones, take the Canton Fair as a platform to strengthen traffic docking, rule convergence, industrial co-construction, environmental co-shaping, and consumption promotion, and work with Hong Kong and Macao to build the Greater Bay Area into the world's most dynamic and competitive international consumption hub.
When the strength is strong, the wind is just raising the sails. Facing the future, raise the new sail of "domestic and international double circulation", master the new rudder of "online and offline integration", and believe that the giant ship of the Canton Fair will definitely chop the waves and continue to sail!