Volvo for the trend of its own next-generation products, it can be said that it is quite active in the "publication preview", which also includes the strategy and period of the entire brand to the development of pure electric energy, the approximate strategic structure of the next generation of various car series, etc. In the main sales of suVs, XC90 and XC60 have announced that the new generation will directly adopt pure electric settings; recently, more foreign media reports pointed out that the next generation of XC90 will be renamed Embla.

According to foreign media reports, the reason why it will be rumored that Volvo's next generation flagship SUV works will be renamed, the reason is that Volvo registered the name of Embla in Australia in October 2021, although the original Volvo factory did not have any response, but the previous president H kan Samuelsson once revealed that the new generation of works will be the beginning of the vowel name; although there is no way to make any certainty, but Embla in addition to the vowel "E" as the beginning, but also in Norse mythology, One of the first 2 humans in the world created by the gods, the first man was Ask and the first woman was Embla.
Regardless of the fact that the name sounds very "tall and mighty", but if it is really named after the first woman of mankind, it does echo the new generation of the first pure production car series; although Volvo now has XC40 Recharge and C40 Recharge, two pure electric works, the CMA chassis it uses is actually compatible with traditional fuel vehicles; the next generation of XC90 and XC60 that have been confirmed to be pure electricity should also mean that the chassis architecture will be directly designed in response to pure electricity needs. It should also be the brand essence, the first pure electric platform architecture.
At present, Volvo still has no more new-generation XC90 product information to disclose, but it should be able to have many associations or impressions with the concept car Concept Recharge that appeared in 2021, including more cross-border elements of the import design, the simple style of the appearance and styling, etc., but the actual style and more information should wait for the emergence of a new generation to be fully revealed.