Text/Golden Wrong Knife Channel
For many businesses, 2021 is mixed.
The good news is that 2021 has seen a lot of outlets.
Online education, short videos, online live broadcasts, meta-universes, etc., have allowed many companies to usher in the peak of growth.
The worry is that in the second half of 2021, many industries will be extinguished and the traffic dividend will end.
Under the national order, online education was turned off; platforms such as iQiyi and Kuaishou could not make ends meet and began to lay off employees; the anchor of the head of the live broadcast with goods overturned, and the industry reshuffled.
After nearly two years of barbaric growth, some of the original hot outlets have become a chicken feather, and in 2022, the growth of enterprises has entered a bottleneck, and many enterprises have also fallen into confusion.
After the traffic peaks, how should the enterprise grow? At this inflection point in 2022, how can companies break the situation?
In 2022, enterprise digitalization is still difficult to overcome
At the beginning of 2020, because of the black swan of the epidemic, most offline businesses pressed the pause button overnight.
In order to resume operations and to cope with competition, close collaboration within the enterprise and cross-enterprise collaboration are essential, especially small and medium-sized enterprises do not have the ability to resist long-term risks, let alone the organizational strength of large enterprises, once the work is stagnant, it is fatal to them and will affect the livelihood of employees.
Therefore, the market for enterprise digital operation is activated in an instant, and digital transformation has become a good medicine for enterprise development.
On March 31, 2020, when DingTalk's downloads exceeded 300 million, more than 15 million enterprises and organizations fully launched the new digital infrastructure.
IDC has made a prediction that by 2022, 65% of the world's GDP will be digital; correspondingly, by 2023, 75% of organizations will have a comprehensive digital transformation implementation roadmap.
Enterprise digital management, represented by remote office and distributed office, has become an essential skill for enterprises to improve efficiency.
Taking the digitalization of stores as an example, when Starbucks is still criticized for poor service, the digitalization of Luckin stores has become a new way of consumption.
Competitors digitize, if the enterprise itself does not move, will be greeted by the elimination and backwardness,
However, many companies are always more than done when it comes to digital transformation.
According to the report, the success rate of enterprise digital transformation is only 20%. Even digitally savvy industries, such as high-tech, media and telecommunications, have a digital transformation success rate of no more than 26%, while traditional enterprises have a digital transformation success rate of only between 4% and 11%.
There are many reasons for the failure of transformation, in addition to the problem of cost and threshold, the improper application of digital software accounts for a large proportion.
According to The Standing Group, more than 60% of the functions of enterprise-level software are semi-idle, and enterprises often rely on a momentary intuition when purchasing these software, feeling that "it may be used" and "better than nothing".
Unreasonable use not only leads to the lengthening of the implementation cycle of the previous project and the increase of costs, but also may lead to an increase in complexity and error rate in the actual application process, which has caused many inconveniences to employees and affected the final transformation effect.
So where do enterprises start with digital transformation?
Digital transformation is not achieved overnight, and should be promoted "from point to point", one of the key points is to rationally apply digital technology to office scenarios.
The road to digitalization requires a vehicle
Who can become the "Ready Player One"?
In order to apply digital technology to office scenarios, we must first identify the carrier of digital transformation.
Taking the most common meetings of enterprises as an example, just the small matter of meetings requires a lot of people in the whole process.
Before the meeting, someone needs to grab the conference room, arrange the conference room, and the impression of the knife brother is that it takes at least 10 minutes to set up the projector and the data delivery, according to the "turnover rate" of 10 times a day, which will waste 100 minutes for employees. Sorting out shorthand during the meeting and sharing the minutes of the meeting after the meeting need to be handled by special personnel.
In particular, many Internet companies need to hold a large number of meetings every day, and the schedule of each project is very tight. In the matter of meetings alone, it takes a lot of time to prepare for conference rooms and personnel coordination.
Just the small matter of meeting, invisibly adds obstacles to the cost reduction and efficiency of enterprises.
So how exactly is the company going to break the game?
Digital office requires a largePad, an office intelligent device that integrates writing, displaying, and collaborating, such as Huawei IdeaHub.
In traditional meetings, the writing area of the conference whiteboard is limited, and the content of creative seminars like mind maps cannot be accommodated at all, resulting in the entire structural diagram being very chaotic; even because of the limited space, it has to be erased and rewritten, which is not easy to store; for public conference rooms, if it is not erased in time, there is even a risk of leaking.
Huawei IdeaHub office treasure one screen multi-purpose = projector + whiteboard + screen + TV + computer, just like a conference family bucket, not only save a variety of equipment procurement and indoor installation trouble, improve efficiency at the same time, but also save costs for enterprises.
In order to digitally empower all links and improve efficiency, Huawei, together with the head office software commonly used in the market, weLink, DingTalk Conference, Feishu, etc., connects various departments and organizations within the enterprise, changes the traditional form of organizational work, and enables various departments to truly "collaborate" on the office.
For example, in many enterprises, DingTalk, enterprise WeChat, Feishu, are employees must install software, DingTalk is used to punch cards, enterprise WeChat is used for meetings, Feishu is used for business transactions, seemingly professional, but the use process is very cumbersome.
Huawei IdeaHub's joint ecosystem simplifies the end-to-end process, greatly reduces the redundancy of work, and with the massive APP in Huawei's ecosystem, helps employees further control the pace of work and improve work efficiency.
In addition, the real confidence of Huawei IdeaHub to become the number one player is: ecological thinking.
The essence of collaborative office improves enterprise efficiency and solves the problem of collaboration in daily operation and management.
Unlike many Internet vendors' "Internet +" and "Smart +", Huawei IdeaHub's goal is to deepen digitalization, create a joint ecosystem, and serve everything.
In short, what Huawei IdeaHub does is to deepen the essence of digital transformation, work with partners to deeply integrate technology and business, and help enterprises carry out digital transformation through integration, intelligence, customization, and mobility, so as to break through the low efficiency of organizational collaboration, the failure to open up "data islands", and the pressure of business collaboration.
Taking the cloud conference that enterprises must have now as an example, last year, Huawei IdeaHub Office Treasure has achieved perfect synergy with the Windows version of cloud conference office capabilities of mainstream cloud conference manufacturers.
This year, Huawei IdeaHub and cloud conference players such as Feishu and DingTalk Conference once again upgraded the Android version of the cloud conference office experience for enterprise customers, and all upgrades are scheduled to be completed in March.
Huawei's smart office ecosystem will further accelerate the pace of enterprises' transformation from traditional offices to digital offices.
Huawei IdeaHub wants to change not only people's office habits, but also a corporate attitude.
Huawei IdeaHub laid the foundation
Will it become a business need?
To judge whether a product will become a user's just need, you only need to judge what it can bring to the enterprise.
1. For large enterprises, it is a weapon for behemoths to turn around
Large enterprises place more emphasis on efficiency and have greater needs for transformation, but transformation is also more difficult.
The construction of a digital office system is a huge project, which will involve complex organizational permissions, process sorting and strategic coordination, and it is difficult to put it in place in one step.
And after years of information development, large enterprises have usually deployed one or more sets of office systems, so the integration ability and scalability of the integrated mobile office platform have higher requirements.
Taking Zhongnan Group as an example, as a large multinational and cross-regional private enterprise, it has more than 100,000 employees and nearly 20,000 management personnel.
Its branches are numerous, the business is complex, the office collaboration is frequent, to adapt to the headquarters, sub-branch branches, project departments and other different office collaboration environments, as well as more and more daily mobile office needs, the company's past built a system, complex and redundant.
After cooperating with Huawei, Huawei IdeaHub Office Treasure has become a one-stop digital office solution for Zhongnan Group.
Because Huawei IdeaHub Office Treasure has a large number of built-in applications and supports a variety of third-party conference software, office applications, collaboration tools, etc., Zhongnan Group's office digital ecology, just like the smartphone + APP application store, continues to develop new features and expand new applications, and continues to meet the needs of office collaboration digitalization and intelligence.
With its strong technical capabilities, Huawei IdeaHub provides a one-stop digital procurement solution for Zhongnan Group, effectively promoting the digital transformation of Zhongnan Group's procurement and achieving cost reduction and efficiency increase.
2. For small and medium-sized enterprises, it is an opportunity to integrate the innovation gene
For small and medium-sized enterprises, "customer acquisition" is the strategic focus, and managers are reluctant to spend more energy and funds on the optimization of internal processes, the improvement of efficiency, the improvement of products and the innovation of business models.
However, with the development of digitalization, new productivity tools are needed to break through the bottlenecks in customer demand, external environment, and friendly competition.
As a comprehensive mobile office platform, Huawei IdeaHub can empower senior managers to "understand the dynamics of the enterprise in real time and make quick and intelligent decisions"; it can help middle managers manage business operations and improve team efficiency; and for employees, through efficient collaborative office, they can achieve personal value.
For example, Schneemann, which has 1,600 stores, cooperates with Huawei to create a full-scenario digital experience store in order to provide customers with more intimate and intelligent services.
In the past, in order to provide special training for employees, the headquarters needed to send special personnel to various city stores for training, which not only cost high labor costs, but also often lagged behind in training content.
Now, the headquarters through huawei IdeaHub off-site sharing training resources course, only need a smart screen, can let the whole country at the same time online learning.
Through the digital integration function of IdeaHub, the headquarters can gather all store data in various regions, such as customer flow lines, customer portraits, product heat maps, etc., in order to quickly tap the value of side-end data, discover market-oriented, consumer needs, and make more scientific decisions; the middle level can promote the upgrading of product capability training and service capability training; and employees can serve customers more accurately.
Huawei IdeaHub brings not only "one screen", nor just "the upgrade of integrated intelligent office hardware", but also a full-scenario smart office ecological industry created together with ecological partners, which is the common expectation of digital transformation of all enterprises.
In 2022, with the blessing of Huawei IdeaHub, at the growth inflection point, it is an important opportunity for large enterprises to transform and small and medium-sized enterprises to counterattack.
epilogue:
Enterprise digital transformation can not only see the present.
The joint ecosystem is a prescient move that Huawei has made to explore the way for the digital development of enterprises.
In the book The Incredible Age, the author Reimer says:
"This era is unpredictable. In an age of change full of wonder and innovation, you need to think and act like a revolutionary. ”
Smart phones let people into the intelligent era, smart screen is not a conference terminal so simple, it relies on open cloud platform, A.I. technology, adapted application market, is constantly refreshing our perception of the digital era.
Therefore, based on the localization process and the trend of independent and controllable equipment, Huawei IdeaHub will continue to evolve around the HarmonyOs office ecology.
In the future, Huawei and its partners will work together to build a multi-terminal all-scenario office collaboration ecosystem, which will be a new productivity tool for digital office and a nuclear weapon for enterprise digital transformation.
The author of this article | Cloud shake
#华为IdeaHub集结飞书. DingTalk meeting amplification moves #