The popularity of the new energy vehicle market has directly driven the research and development efforts of traditional automobile manufacturers in new energy vehicles, and has also spawned the rapid development of many new energy vehicle brands, and the continuous listing of many new products has also brought more fierce market competition. As a representative of new energy vehicles, Tesla has great advantages in sales and technology, and has played a good role in promoting the healthy development of other new energy vehicle brands in China.
Now another technology giant Sony to iron heart to cross the new energy vehicle market, as early as 2020 CES sony has exhibited VISION-S 01, and in the 2022 CES exhibition released Vision-S 02 SUV, while Sony CEO also announced that it will set up mobile travel and pure electric vehicles Sony mobile travel company, so that many believers found a new direction of faith, they believe that Sony will once again bring great changes in new energy vehicles, It will become a heavyweight player in the new energy vehicle market.
But do you feel that a company that focuses on audio-visual entertainment will suddenly cross-border car manufacturing will not be too ridiculous, and can it do a good job of new energy vehicles? Can it lead the way like Tesla? First of all, sony cars have nothing to do with it, after all, there are already many cross-border or transformation car-making companies, sony cars are in line with the trend, will inject new blood into the new energy vehicle market.
Secondly, for sony can not build a good car, whether it will lead the trend of this question, it can only wait for Sony new energy vehicles to be officially released before it can be verified. I personally feel that Sony's strength lies in its research and development strength, and it has enough experience in robot and sensor research and development. Sony has been in a leading position in the field of sensors, whether it is camera sensors or image sensors in the automotive field, such as automotive CMOS image sensors, TOF ranging sensors, lidar, millimeter wave radar, etc., Sony with its advantages in automotive perception systems and intelligent robots to guide the new trend of intelligent driving is not impossible. In addition, for Tesla, which Musk has repeatedly emphasized the dead camera, Sony's new energy vehicles using lidar are likely to become a strong opponent.
In addition, Sony has a powerful audio-visual entertainment backstage that can be directly ported to new energy vehicles to make in-car entertainment more attractive, such as the "360 Reality Audio" streaming service, the "Bravia Core for Vision-S" digital video service, sharing on the front panoramic screen and a separate rear-seat display or separate video playback function, which can be remotely connected to PlayStation games or cloud games. From Sony Vision-S, we can already find that Sony new energy vehicles already have good safety and audio-visual entertainment functions, and are likely to connect mobile phones, smart TVs, PS and other products, thus creating Sony's own ecosystem. Judging from the current Sony VISION-S 536 horsepower dual-motor AWD power system and the top speed of 180 km / h, the power system has been relatively excellent, and what needs to be verified is the actual endurance performance.
In general, Sony's entry into the new energy cycling market is inevitable, although the entry is relatively late, but the advantage is that there is a relevant technical foundation, it is likely that the latecomers will catch up, and even drive the innovation and upgrading of new energy vehicles in terms of design and technology.