In recent years, with the increasing improvement of living standards, consumer demand for vehicle passenger cars has also increased a lot. SAIC-GM-Wuling, which has always been responsible for meeting the needs of the people, has taken advantage of the opportunity to upgrade and ushered in a golden period of development in recent years. In 2020, SAIC-GM-Wuling launched the global silver label, with the new goal of global quality Wuling silver label led the Wuling brand to a new stage.
In March last year, the research report on the retention rate of Chinese automobiles was given in the ranking of the three-year retention rate of Chinese automobiles, among which SAIC-GM-Wuling's Wuling won the first place in the retention rate of independent brand car companies. Zhou Xun became the global brand spokesperson of SAIC-GM-Wuling, further enhancing the brand power and influence of Wuling Global Silver Label. Wuling Silver Label, which has opened a new strategy of globalization, has reached a higher level of strength, and the future is worth looking forward to.
Auto-GM-Wuling, a high-quality passenger car oriented to globalization, took the first step and launched the first model of the Wuling Silver Label family: Wuling Capgemini. This car is positioned for home use, starting from the Insight of the Wuling brand for the needs of household consumers, creating a unique four-seat layout, coupled with the strength of global quality and rich configuration, it has instantly won the recognition of the market. In the one year since its listing, Wuling Capgemini's sales volume has exceeded 90,000 units, and it has successfully stood out among competitors of the same level.
As the first Wuling silver standard car of SAIC-GM-Wuling, the success of Wuling Capgemini is not accidental, in addition to accurate positioning and excellent spatial layout capabilities, in manufacturing and production, Wuling Capgemini also follows the manufacturing standards of SAIC-GM C-NCAP + GMS-BIQ4, safe and reliable, excellent quality. The body is made of high-strength steel, which not only ensures safety performance, but also significantly improves the level of lightweight. On August 4, 2021, Wuling Capgemini achieved a weight reduction of 61.5 kilograms of the whole vehicle with its own new materials, new processes and new structures, successfully won the global award in the field of automobile lightweighting, and achieved the first breakthrough of Chinese car companies in this field.
SAIC-GM-Wuling's progress in the field of technology has brought higher market reputation, in order to take advantage of the trend to expand the product layout, Wuling Silver Label continued to launch the family's first strategic SUV: Wuling Star. This car is positioned as a high-end passenger car, aiming at the car needs of young Z generation consumers, and easily becoming the focus of attention of many young people. Wuling Xingchen adopts ultra-high-strength silent steel plate, and applies double glazing, covering 42 acoustic packages in the whole vehicle, bringing a very excellent experience of space tranquility.
In the vehicle system, Wuling Xingchen is also equipped with the Lingxi OS system independently developed by Wuling, which realizes the upgrading of the intelligent ecology of people and vehicles and creates a new experience of scientific and technological intelligent car life. With higher product strength and more advanced manufacturing technology and technology, Wuling Xingchen has laid a solid foundation for Wuling Silver To embark on the road of globalization with high product strength.
SAIC-GM-Wuling's high product strength and excellent affinity have been recognized by many young consumers. In order to further mingle with the young consumers of Wuling, Wuling also actively promotes various cross-border marketing and cooperation, and achieves cross-border cooperation and win-win with multiple brands, and further enhances the brand power of products. For every young person who certifies life and strives hard, Wuling Silver Label is a representative of struggle and self-improvement, and wins the recognition and trust of the people with higher quality products, and looks forward to seeing more and better products launched by Wuling Silver Label in the future.