How to choose the way to start a business, take a look at the toilet queen Yang Yihui's entrepreneurial experience

The studio of less than 40 square meters, two bookshelves, 4 desks, and 6 computers make up the office space of Chengdu Medialess Advertising Planning Co., Ltd. (hereinafter referred to as "Medialess Advertising Company"). This humble small company has a unique trump card: 5726 advertising spaces in 1058 toilets in Chengdu, which is a communication channel that other advertising companies do not have. The company's general manager Yang Yihui is a "post-80s", and this girl with a ponytail has given herself a nickname - "toilet queen". Let's listen to the legendary post-80s girl tell her own story.

Be the "Queen of Toilets"

A few days ago, the toilet pipe at home was broken, and I typed the words "toilet pipe maintenance" on the Internet to inquire about the maintenance agency. Inadvertently, I saw the message "Toilet Advertisement".

Can you still advertise in the toilet? Out of curiosity, I clicked on a few pieces of information about the toilet advertisement and carefully browsed it for an afternoon.

It turned out that as early as the beginning of the 20th century, the first toilet advertising company was born in the United States, and toilet advertising has also developed in Beijing, Shanghai, Shenzhen and other places in China.

Advertising in the toilet, the biggest advantage is that it is highly targeted, and the content is easy to be remembered by the audience. Because people are bored during the time of squatting in the toilet, even half of the expired newspaper can be read with relish. Therefore, in the high-end catering, tea houses, clubs, cafes, shopping malls, office buildings, hotels and other places that cannot be reached by traditional media, toilet advertising has great advantages.

Why not open a toilet advertising agency in Chengdu as well? I also want to try and be a "toilet queen".

Sold the house to open a company

Advertising companies that want to open toilets have been slow to act. Doing sales in the original company, I can earn tens of thousands of yuan a month. Friends say that it is so hard to open a company, why bother? What's more, a girl's family also has to engage in entrepreneurship around the toilet, and many people do not understand. During the year, I was shaken, but in the end I decided to gamble and realize a dream of entrepreneurship. I was determined to open the first professional toilet advertising company in Chengdu.

In order to raise funds, I sold the house I had just bought, and my family had questions about it.

Recently, my small team of three entrepreneurs used their off-hours time to start a market research. I traveled to restaurants large and small on North Kehua Road in Chengdu to investigate the market acceptance of toilet advertisements.

Usually we have to be busy until midnight. However, today, my father and mother came to Chengdu from my hometown of Dazhou to see me, so I went home at 10 o'clock at night. Seeing that I was still sitting in front of the computer and busy sorting out market research data after I came home so late, my mother was so distressed that she shed tears. I smiled and comforted my mother: "Mom, raise me as a son." Your support is my greatest encouragement. ”

I know that the road of entrepreneurship is not easy to walk, to do professional toilet advertising only the impulse is not enough, only by insisting on going, pay more than others, in order to do better than others.

Tap into more business opportunities

It has been more than a month since the company was founded. The reason why I chose "May Fourth" Youth Day as the opening day of the company is because I hope that the company will have the vitality of young people and flourish.

The company's business is mainly divided into two parts, one part is to develop channels, that is, to find advertising space, and the other part is to deliver content, that is, to fill the advertising space with the customer's advertising content. At present, the focus of work is still to open up channels. There is a large enough reach to attract customers to run ads.

It's a tough start. I remember once, I walked into a high-end restaurant in Chengdu and expressed my willingness to cooperate with the restaurant owner, hoping to install decorative picture frames in the toilet of the restaurant for free, and when we had advertisements, I would replace them with advertisements and give the restaurant a certain commission. Before I could finish speaking, I ate the closed door: "Get out!" Get out! We don't do any toilet advertising! ”

The other side threw me out the door

At this time, the restaurant was not in business, and more than a dozen waiters stood next to me in unison and stared at me. I walked out of the door with grievances, and the arduous process of starting a business was replayed in my mind one by one. From pre-market research to funding, from contacting office space to the company's listing, every step of the way during this period is not easy. However, since I have already traveled such a difficult road, what other difficulties can overwhelm me? Thinking of this, I turned and walked back. In front of everyone's eyes, I said to the restaurant owner, "Everything we do is not only for our own company, but also to help our partners create a toilet culture for free." It doesn't matter if you don't cooperate this time, as long as your restaurant continues to open, we have the opportunity to cooperate. "After saying that, I left, and my heart was very comfortable.

Although this cooperation has not been negotiated, I believe that we will definitely explore more business opportunities and be recognized by more people. I hope that one day when people mention toilet advertisements, they will think of "no media, no work".

Business starts with the first one

In half a year, we have integrated the bathrooms of 1,058 medium and high-end venues in Chengdu, including restaurants, tea houses, clubs, office buildings and other places, and installed 5726 advertising spaces. Our team has also grown from the original 3 people to the current 6 people. Each of the 5,726 billboards was screwed up by ourselves. Everyone says that I am not the boss, but "total", or "multi-tasking". Even if I screw up, I feel very happy, it's a wonderful feeling, I want people who start a business have it.

Our first advertising business was done two months after the company opened. That time I happened to pass by a beauty salon that was decorating, and through the renovation workers, I found the boss to sell our advertising space. Many women's restrooms in the business district around this beauty salon have our advertising space, and the cost is far lower than that of newspapers and TV advertisements, and after several negotiations, the boss has placed advertisements on our 120 advertising spaces.

In August, Alibaba Chengxintong Marketing Service Center was divided into two batches, and a total of more than 280 positions of advertisements were placed here. In view of the characteristics of Alibaba, we set up advertisements in the toilets of clubs, office buildings and other places where business people in Chengdu have more access. The business feedback is quite good, and many people have called alibaba chengxintong marketing service center after watching our advertisement to consult the business. Manager Chen of the center also said that the effect of the toilet advertisement in Chengdu has been well shown.

We also did an interesting business. In more than 70 women's toilets in urban shopping malls, men's marriage advertisements were published, which had personal information such as men's life photos, names, occupations, heights, telephones, QQ numbers, etc. A marriage man reported that hundreds of girls had contacted him through QQ or telephone.

However, the current situation is not optimistic. Half a year after opening, the company received a total of only 5 large and small businesses, and only earned more than 20,000 yuan. Most of the advertising slots have not yet delivered content, and the company is still at a loss, excluding the costs of making, installing and employee salaries.

This month I set performance goals for each employee. It has been proposed that those who fail to reach the goal will be punished for climbing the stairs, from the first floor to the eighth floor, more than 100 steps, up and down 3 times. The proposal was unanimously approved, and I want everyone on the team to have the enthusiasm of an entrepreneur.