Hello everyone, this issue analyzes the new Ford Bronco
1. Brand analysis
In this market range, the advantages of the brand are not particularly obvious, and the premium ability is not particularly high, but the Ford Bronco has a long history, this time it belongs to the revival of the new Ford Bronco, the performance of the product force is very good, and at this level, there are not many competitors.
2. Market analysis
Ford Bronco in the market positioning belongs to the hardcore off-road SUV, in the Ford SUV product series is still a pivotal position, has a strong off-road performance, in the appearance is still very retro, has a good off-road style, the interior layout of the double row seats. From the market point of view, this car is a mid-range off-road SUV.
3. Competitors
In the market competitors are JEEP Wrangler, which is also the most direct market competitor, as well as Toyota Prado' hard-core off-road SUV, from the perspective of competitors, are very strong product strength.
4. Used cars (Note: The retention rate of used cars is based on the actual performance of the used car market after the new car is listed. ）
Ford Bronco this type of model will certainly have a good retention rate, the new Ford Bronco has good sales in overseas markets, and the performance of the late ownership is also expected to be very impressive, which is Ford's most successful SUV model.
5. Power system and chassis
2.3T EcoBoost four-cylinder turbocharged engine on the powertrain with engine parameters of 270 hp maximum and 420 Nm maximum torque, 2.7T V6 engines to choose from, engine parameters of 310 hp maximum and maximum torque of 542 Nm, gearbox matching 10-speed manual transmission, also available with 7-speed manual transmission (equipped with 6 travel gears and 1 dedicated climbing gear)
Based on the high-strength steel frame non-bearing body, the front is equipped with dana AdvanTEK differential independent suspension, the rear is the Dana 44 AdvanTEK solid bridge design, the integral rear axle with coil springs and five control levers enhance off-road performance, the maximum ground clearance is 294 mm, the longitudinal passage angle is 29 degrees and the departure angle is 37.2 degrees, and the wading depth is 850mm.
6. Configuration
The front and rear axles are equipped with optional electronic differential locks, a terrain management system with a unique Goes Over Any type of Terrain - Conquer any terrain mode as standard, offering a choice of normal, economical, sporty, slippery, sand, mud/rutted and rock climbing modes, low-speed off-road cruise, tank steering and off-road single-pedal acceleration, brake control and more in off-road configurations. It is equipped with a semi-active hydraulic anti-roll bar disconnect function.
Optional anti-mop bottom guard plates and optional side rock frames strong enough to support the full weight of one side are available, offering the largest 35-inch off-road tires and anti-takeoff wheels in its class. The AdvancedTrac system with roll stabilization control and trailer swing control system are standard.
The interior central control screen is available in 8 inches and 12 inches and is equipped with the SYNC 4 infotainment system. There is also an optional 360-degree panoramic view system and Ford Intelligent Driving Assistance System, a four-door version of bronco with a standard cloth soft top, a removable hard top to choose from, and a frameless door for easy removal.
7. Space
Ford Bronco provides a three-door version and a five-door version to choose from, from the three-door version, still uses a double-row seat, the performance of the interior space is not very good, in order to sacrifice part of the space inside the car, the five-door version of the Ford Bronco will perform better in space, but Ford Bronco after all, many models that focus on space.
8. Summary
The new Ford Bronco still maintains a strong off-road style, in the style is also biased towards retro, the overall shape is very handsome, the detachable roof to the door is also to enhance the strong playability, but also has a good modification potential, from the product strength point of view, Ford Bronco or show a strong competitiveness. However, there is no message to be introduced.
9. Appearance
The design of the appearance is very tough, the front face in the net uses a borderless rectangular grid shape, with bronco logo, the visual effect is very imposing, the front surround using a tough design, and with a hollow shape, but also highlights the tough style. Come to the side, the straight body line is very simple, the roof with a removable hard top design, it looks very imposing, in the tire is also a very off-road style, with a curved wheel arch design, very imposing. The tail is also used vertical angle, which is more rigid, and the vertical taillight shape is adopted.
10. Interior
The car adopts a tough flat straight line, the through-type design is also very imposing, the steering wheel shape is three-dimensional, the central control screen and the full LCD instrument are very scientific and technological style, in the interior workmanship, there is a good sense of delicacy.