Youku launched the "post-broadcast rating" model of the sub-account drama, and the better the broadcast effect, the higher the billing price

IT Home January 18 news, according to the official news of Youku network drama cooperation platform, on October 27, 2021, Youku content open platform announced at the autumn private meeting of sub-account dramas that it will add a new "post-broadcast rating" model on the basis of the original sub-account model, hoping to return the revenue decision power of content to C-end users, so that excellent content can have more box office space.

From January 17, 2022, the model will be officially launched.

According to reports, youku network drama sub-accounting model includes: "pre-broadcast grading", "post-broadcast grading" and "advertising CPM cooperation" three models. The initial unit price of the newly launched "post-broadcast grading" model is 3 yuan, and after the launch, according to the broadcast effect, the successful promotion can be divided according to the higher level unit price.

IT House understands that the indicator of "post-broadcast rating" is "total viewing time of positive films by valid members / total length of episodes":

Index ≤ 500,000 yuan, unit price of 3 yuan;

500,000 < Index ≤ 1 million, unit price 10 yuan;

1 million < index ≤ 1.5 million, unit price 20 yuan;

The index > 1.5 million, with a unit price of 25 yuan.