Blue Whale TMT Channel, January 18, today, Starbucks China announced that it has reached an innovative cooperation with Meituan on the digital space. After the upgraded Starbucks "special star delivery" service is fully launched on the Meituan takeaway, consumers can enjoy the rights and interests of membership, exclusive delivery services and customized order experience.
It is understood that Starbucks booked an exclusive space service product "1971 Living Room" online for the first time in the Meituan App and Dianping App. Consumers can book exclusive spaces in Starbucks stores online and experience personalized scenes and services such as business meetings and themed gatherings. At present, the "1971 Living Room" service is the first to be launched in more than 60 Starbucks specialty stores in Beijing, Shanghai, Shenzhen and Chengdu, and the first phase provides two new services of "coffee has a bureau" and "living room meeting", respectively, positioning the scene of the leisure gathering of friends and the scene of business meeting/community gathering.
According to reports, in the future, the "1971 Living Room" and digital booking services will gradually cover more Starbucks stores across the country, and some featured stores will also launch theme activities such as pet parties and sign language classes.
In addition, Meituan Takeaway has equipped Starbucks with an exclusive delivery team for "special star delivery" and trained riders on the knowledge of coffee delivery, improving service standards from rider dress, communication skills, and instrumental voice. Starbucks also launched the intelligent out-of-stock guidance service for the first time in Meituan Takeaway, when the goods purchased by consumers are temporarily out of stock, they will automatically transfer orders to nearby stores and synchronize shopping cart goods, eliminating the need for repeated selections and improving the efficiency of ordering.
![Starbucks fully launched the Meituan takeaway customized service to ensure the selection experience[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)