Text | Love cat novelist
Hello, Monday.
Let's talk about variety shows today.
There are thousands of variety shows, and reasoning variety shows look at Mango TV.
I believe that judging from the number of broadcasts per season of "Star Detective", I know that the audience is very fond of this kind of variety show.
Not only that, but also "The Great Escape Room", which has only aired until the third season, has rolled up a new wave of "immersive experience" offline, but the reputation is not as high as that of "Star Detective".
Why are these kinds of variety shows so popular?
Then I will analyze and analyze it briefly.
One
Those "case solving" variety shows that catch up
As China's first celebrity reasoning variety show, "Star Detective" originated from South Korea's "Crime Scene", including "30% ups and downs plot + 40% variety show funny + 30% intelligent reasoning", which can be called the variety version of "Detective Chinatown". The original paid channel in South Korea received 1.54% of the ratings (the rate of viewership of the paid channel vs the ordinary channel was 10 times), and the audience was concentrated in Kochi and high-income people. The super high ratings, super popularity and good reputation made the program team full of confidence in the broadcast of the localization suspense reasoning big IP "Star Detective".
In addition, judging from the popularity of suspenseful reasoning TV series and movies such as "Sherlock", "Psychological Crime" and "Detective Chinatown", a large wave of loyal "suspense reasoning" fan base proves the huge market potential of "Star Detective".
It is understood that 6 guests participate in each episode of the show, 1 person plays the detective, and 5 people are suspects. Each episode solves 1 incredible murder, and the real culprit is among the suspects. 6 players need to look for clues in 6-8 scenes on the scene to point out the serious murder! It is reported that the program will be broadcast on Mango TV and Mango Live APP platform, netizens can participate in the whole process of interactive quiz suspects, but also on-demand to watch the wonderful plot.
"Star Detective" has been well received since the beginning of 16 years, the first season scored a high score of 9.3, and every season after that, the name score has not been lowered than 8.5, but the heat of this variety show is just right.
Why is it so popular?
First, eat the dividends of the "first star reasoning variety show": the first planning of the first broadcast, a new experience, how can it not be attractive? The second is that the team design details are in place: whether it is the plot design or all aspects of the service, while almost restoring the scene of the crime, it is also necessary to use humor to pinch the audience; the third is that the program leader is selected correctly: He Jiong Sabine collides together, bringing a sense of natural humor while not awkwardly chatting, and while burning the brain and solving the case, it does not forget to ridicule each other, who can resist this group of cp?
The more you catch up, the more troublesome this kind of variety show is arranged, which is not easier than watching a real reasoning suspense drama?
This is not long, not long after the fourth season of "Star Detective" was broadcast, Mango TV took advantage of the heat and immediately took over the "Great Escape Room", thinking of leading the audience to experience an online "immersive" reality show again, inviting all the popular stars, or the same production team, but the results after the broadcast were not ideal.
"The Great Escape Room" is a large-scale puzzle reality decryption experience show created by Mango TV, composed of Yang Mi, Deng Lun, Wei Daxun, Huang Minghao, Xie Yilin and Zhang Guowei. The show was launched on March 30, 2019, and was broadcast every Saturday at 12:00 noon on Mango TV, and each episode of 6 players cooperated to enter the secret room of different theme stories, all unknown, no play, unlimited time, in the most realistic state to solve the puzzle and escape, until finally escaped from the secret room. The puzzle involves the test of the player's intelligence, creativity, decision-making, insight, collaboration, and retrograde ability, and sets off a national brain boom by observing the player's psychological and behavioral performance in the game.
It sounds very brain-burning, and the publicity is in place, but in fact, many viewers watched the first issue and felt that it was a group of artists who were not very familiar with it to be locked up together to solve the puzzle, but it was really exaggerated to come out of the first room in three hours, so the online scolding was completely opposite to "Star Detective".
Without the gimmick of "solving the case", it can only rely on social topics to win attention, but it has not saved the 6.6 points of the first season, and the audience has begun to "abandon the drama" and look forward to "Star Detective".
Two
Industry trends from online to offline
Why did Star Detective succeed? But "The Great Escape Room" did a dismal job?
Feeling the "secret room" kind of experience, offline experience of the audience is more. After the offline actual battle, watching such a program again, I can't help but feel bored, and I will wonder if there is an element of "acting" in it.
So what does the real entertainment project in these variety shows look like?
I have many friends who are interested in offline activities such as the "Chamber of Secrets". In the offline indoor activities in recent years, in addition to the KTV and boom halls of the team building in previous years, the entertainment projects that can be named on the market today have the highest popularity of escape rooms and script killings, but after the epidemic began, various industries have also been traumatized, and this year it has slowly recovered.
Escape room in 19 years when the offline industry is not bad development, it is a live escape game, the main idea is mostly derived from movies, networks and other scenes, generally with greater fun and challenge, bringing exciting scene experience.
Escape room can be derived from different themes due to different design ideas, from tomb expeditions to wild adventures, from stealing secret electricity to escaping cages, players can play the ideal role in their favorite theme scenes, with meticulous eyes, careful reasoning, strong physique and concerted collaboration, and finally complete the task within the specified time and get rewards.
Major mainstream cities have become the most fashionable and in-fashion activities in addition to board games such as Three Kingdoms Kill and Kill Games. According to incomplete statistics, the total number of escape rooms in the mainstream cities of Beijing, Shanghai, Guangzhou and Shenzhen has reached 10,000 people, creating an annual sales performance of as many as 100 million yuan; creating a new era of entertainment products for the post-80s, post-90s and post-00s ethnic groups.
The scene is realistic, the appearance of the costume is online, and the plot arrangement is reasonable, so that the player can not be exhausted.
So the "Great Escape Room" in the variety show looks indeed "realistic", and the bad reviews are not empty.
Later, the "script killing" was the latecomer who came to the fore and occupied a higher entertainment position in people's hearts.
The term "script kill" originated from the Western banquet live role-play "Murder Mystery", which is a project in which players go to live venues to experience the nature of reasoning. The rules of script killing are that the player first selects the character, reads the character corresponding to the script, collects clues and finds the real culprit hidden in the activity. Script killing is not only a game, but also an entertainment project that integrates knowledge attributes, psychological game attributes, and strong social attributes.
"Script killing" has two ways to "play the script" online and offline. As of December 2019, the number of script killing stores nationwide has soared from 2,400 in January to 12,000. Not only offline, but also online script killing is equally popular. Data show that in 2019, the mainland "script killing" industry market grew rapidly, with a scale twice that of 2018, exceeding 10 billion yuan.
In fact, when the variety show is hot, our domestic related industries have begun to flourish.
This is the result of mutual progress.
Three
Is this experience a waste of time?
Before watching talk shows, Pang Bo complained that the script kill was to change places to hold weekly meetings, and he laughed and felt that what he said was really correct. Two years ago during the Spring Festival, I met with a few online friends in a software to "script kill", especially fascinated, and was also reprimanded by the elders of the family, because we would play until the early morning, and the parents didn't care what you were doing, anyway, they just didn't do the right thing.
There have been arguments, but it seems that we really haven't done anything serious and wasted time.
Why is the script killing so popular offline now, and in the past two years, new tricks have been played: each story has a theme and a background, allowing participants to experience the reasoning scenarios of different scenes, which has nothing more to do with "Star Detective".
"Star Detective" adds a lot of fun on the basis of inherent case solving, allowing us to feel the world of real reasoning, which is different from the experience of many novel movies, and the variety show makes us addicted.
This is the unique charm of reasoning variety shows.
Nowadays, the epidemic has narrowed people's social circles, and they always want to find some fun in their boring lives, which is why the script killing industry continues to explode.
The program always affects people's feelings, and the industry has room for improvement, which is the meaning of variety show planning.
Finally, I would like to warn everyone: while enjoying, we must always pay attention to epidemic protection.