There are still ten days to go, and the Spring Festival in 2022 will come. In any case, for most friends, the "Spring Festival holiday" may be a rare period of time in recent times to have a good rest and spend the festive season with family. Of course, this also means that for many people, buying gifts for themselves and their families before the Spring Festival to greet the festival with various delicacies is already a conventional consumption habit.
So the question is, in the field of consumer electronics, which manufacturer is expected to become the biggest winner in this year's "Spring Festival Market"? After reviewing the market sales statistics of the previous months and combining a series of previous reviews of our Three Easy Life, we came to a conclusion that was not too surprising - Apple.
Sales information shows that Apple's "family barrel" is now very popular
If you now go to check the sales reports of major e-commerce platforms since the second half of last year, as well as the research reports of mainstream market statistics companies, you will find that Apple's series of new products in 2021 have almost become "explosive models" in the market, and even many products have maintained a continuous hot selling state.
For example, the new iPad (ninth generation) and iPad mini (sixth generation) occupied the second and third places in JD.com's tablet sales almost as soon as they were listed. Incidentally, the first place is the iPad Air, and six of the top ten are iPad products of various specifications.
For example, a report released by Counterpoint in October last year showed that the overall growth rate of the global personal computer market was 9.3%, but the sales of MacBook series laptops equipped with M1 series chips increased by 11%, not only outperforming the entire industry, but also have the potential for further growth.
Not only that, but the relevant data released in January this year shows that the iPhone has become the most popular smartphone product in China for the second consecutive month. Compared with other hot models in the market, the sales data of the iPhone presents two very large characteristics, one is that the proportion is as high as 20%, and it is continuing to increase, and the other hot models are often thousands of yuan, or even hundreds of yuan entry-level products, only the iPhone ranks first in the sales list as a "flagship machine".
Why Apple, because it's actually really "worth it"
Why are iPads, MacBooks, iPhones, and even Apple's many products generally favored by consumers today? From a technical point of view, the self-developed chip from Apple and the solid materials in many details may be one of the important reasons.
For example, in the MacBook product line, Apple's self-developed M1 series chips can achieve a performance level equivalent to 200W or even 300W power consumption of other manufacturers with a total power consumption of less than 100W, and a laptop of 20,000 or even more than 30,000 yuan. This allows MacBook Air and MacBook Pro to achieve 3D performance similar to other "game books" without plugging in, smoothly edit 8K video, and at the same time achieve up to ten hours of battery life, or even lower price.
At the same time, in the smartphone market, the A15 bionic chip equipped with the iPhone 13 series is still outstanding in performance. The highest 120Hz ProMotion adaptive refresh rate technology of iPhone 13 Pro pro and iPhone 13 Pro Max is far better than many Android flagships that also have high brush screens in terms of smoothness and hand of refresh rate switching. Not to mention, the same "Original God" game can open 120 frames on the iPhone, and even today's most expensive Android models can barely maintain 60 frames of performance, which is obviously not only a difference in hardware, but also reflects the overall optimization level of the iPhone.
We took a night snap with the iPhone 13 Pro Max
Speaking of optimization, it is necessary to mention the huge advantages of the iPhone in the experience today. On the one hand, relying on the self-developed intelligent HDR4 algorithm, the computational photography of the iPhone 13 series has brought the "combination of soft and hard" to a new level, and can take natural, unpretentious and clear photos in almost all kinds of environments. The industry's still only Dolby Vision HDR video shooting capability, coupled with the film effect mode based on computational photography, makes the iPhone 13 series model the most professional mobile image creation "artifact" today.
On the other hand, it is well known that whether it is a MacBook, iPad, or iPhone, the free system update maintenance cycle that Apple provides for them is much longer than other brands in the industry. This means that whether you buy Apple's hardware products for yourself or for your family, they can use them smoothly and with guaranteed compatibility for at least four or five years, or even longer.
The ultra-long service life is undoubtedly a great competitive advantage for Apple's products. Because this not only means that every penny spent by consumers can be converted into more value, but also means that for the elders in the family, they will not need to learn how to use new products frequently. I believe that every friend who has bought digital products for their parents has a deep understanding.
In addition to powerful performance, interconnection has also become a killer tool
Of course, not all consumers will be particularly concerned about performance and price. But for Apple, in addition to the value advantages of the product, the strong interconnection ability between different devices is also its "killer weapon" to conquer many consumers.
For example, although many Android models now have wireless interconnection with computers, they generally require users to manually install specific drivers and software first. Between the iPhone and the MacBook, the iPad, and even the TV, it only needs a simple swipe, and the "AirPlay" function can automatically "deliver" music and videos. Even the elders in the family can easily show off their photos taken with their iPhones on TV.
For example, when you need to video with family and friends, you will find that the unique "character center" function can always make you behave more calmly and naturally on FaceTime calls. The "simultaneous sharing" function across the iPhone, iPad and MacBook can not only realize synchronous listening to songs and watching videos with distant Ta, but also share the interface of the APP on the computer with friends at any time, or "live broadcast" the wonderful operations in the game to each other in real time.
Of course, when it comes to interconnection, it is naturally indispensable to participate in smart home products. As one of the most influential smart home systems in the world, Apple's HomeKit has now been supported by a number of domestic head smart home brands.
For example, the iPhone or Apple Watch can now be used as a "smart door card" to adapt to the door lock products launched by domestic manufacturers. In the field of home environment appliances, HomeKit has long been universally adapted, whether it is air conditioning, lighting, switches, or home audio systems, it can be controlled on iPhones, iPads, and even MacBooks to create a comfortable "smart home".
You do need to think a little more for the health of your family
Powerful performance, long product lifespan, great connectivity and smart home experience... In addition to these, for consumers who have the elderly at home or are concerned about their own health, the health functions that Apple products can provide are undoubtedly a point that they value a lot.
In this, the more "well-known" is obviously the Apple Watch series products that have just received medical device approval, as well as the abnormal heart rate notification, mobile pulse rate atrial fibrillation prompt, mobile ECG atrial fibrillation prompt, blood oxygen monitoring, fall detection, etc., a series of health monitoring functions. And it is worth mentioning that thanks to Apple's self-developed processor and AI algorithm, the health monitoring accuracy of Apple Watch is well known at home and abroad. Searching for relevant information is not difficult to find that various related reports because Apple Watch timely alarms, resulting in patients with sudden diseases being rescued at the first time.
More importantly, for children who care about their parents' health, or whether their children have taken good care of their parents, the "family sharing" function in Apple's account system has allowed family members to view the health monitoring data and location information on each other's Apple Watch. At the same time, children can use their own iPhones to configure their parents' Apple Watch, so that even if parents do not use the iPhone, they can also enjoy the complete health and safety monitoring functions of the Apple Watch, which greatly reduces the threshold for use.
Of course, Apple's products in the "health" of the intention, not only apple Watch so simple. For example, based on powerful AI computing power, the iPhone can now intelligently detect various doorbells and alarm sounds in the environment, and display reminders on the screen, thus bringing more safety for the elderly with poor hearing.
Even Apple has specially designed the function of sending location information directly through text messages and without traffic in the iPhone's map app. Although this feature may seem inconspicuous, you will appreciate how "considerate" you are in this detail.
Summary: The perfect combination of technology and experience is the biggest advantage of Apple products
To be honest, as a user who has used Android devices for nearly a decade, we sanyi life has really begun to contact and use Apple's products on a large scale, and it has only been more than two years. But it was during this time that we were very impressed by the iPhone's imagery, smart features, and privacy protection, the MacBook's super energy efficiency ratio, the iPad's amazing screen quality, and the apple Watch's professional health features.
In the past, when it comes to Apple, we may be like many people, but we just think that this is a company that is quite autonomous in technology and more "maverick" in terms of product design ideas. But now we have a very deep understanding that there is a strong design level in hardware technology, and at the same time, in many software functions, it can make consumers feel more intimate and easier to use than competitors, which may be the complete embodiment of Apple's "competitiveness".
If nothing else, take the functions mentioned in this article, Apple's hardware and software products can provide, many of them are not without other brands, but when you really use it, you will find that Apple can often make the same function more stable, more accurate, and easier for the elderly and children to get started.
Although this seemingly small difference, in fact, the difference in the level of design reflected behind it may be quite huge. At the same time, it is these powerful, reliable and easy-to-use experiences that make the entire Apple product system become the "sales crown" continuously and many times, and it is expected to gain the favor and choice of more users in this round of "Spring Festival consumption tide" in 2022.
【Some of the pictures in this article are from the network】