April 11 news, Bloomberg Mark Gurman latest revelations, Apple may launch two new Mac products at the WWDC 2022 developer conference. It's uncertain which products to choose, but speculation could be a newly designed MacBook Air, a new Mac mini, or a 13-inch MacBook Pro.
In fact, Tianfeng International analyst Guo Mingji revealed not long ago that Apple is developing a 15-inch notebook product, which may be the MacBook Air 15. However, the design goal of this product is to use a 30W power adapter, and it comes with a larger screen, and the overall performance may be weaker than the current MacBook Air.
In addition, Guo Mingxi speculated that this new product will not be named after the MacBook Air, and may belong to the new MacBook series, which is positioned lower than the Air. Well, the MacBook 15 is likely to become the cheapest MacBook product at present, with stronger competitiveness in the market.
Apple has announced that it will hold the WWDC 2022 conference on June 7, and it is very likely that new systems such as iOS 16 and macOS 13 will be released, focusing on system software and other content. However, Apple may also reveal some hardware information, such as the release of a new M2 chip. There have been revelations about the M2 chip on the Internet for a long time, but Apple has not pulled it out, but has brought surprises such as M1 Max/Ultra.
However, the M1 Ultra should condense Apple's current highest level of technology, and it is estimated that it is difficult to continue to splice and upgrade on this basis. The larger the chip size area, the lower the yield rate of production, and the sharp decline in production capacity, and it is not cost-effective to continue to splice chips. Therefore, the new generation of self-developed chip M2 should also debut, and it is likely to appear at this developer conference.
From Apple's current product layout, Apple is constantly expanding the difference between entry-level and high-end products, and gradually reducing the price threshold of some products, so that more consumers can buy. The upcoming iPhone 14 series, standard version and Pro version will have quite obvious differences, including chips, screens, cameras and so on. On Mac products, there are also M1, M1 Pro, M1 Max and other chips, which are divided into high-end.
Therefore, Apple does have the possibility of launching a lower positioning, cheaper MacBook product, the price of 6,000 yuan, or even 5,000 yuan price point market. Friends who want to change notebooks can wait and expect Apple to bring surprises.