According to the disclosure of the Association of New Energy Vehicles from January to December 2021, the retail sales of new energy vehicles were 2.989 million units, an increase of 169.1% year-on-year. Caambiz predicts that the demand for new energy market will reach 5 million vehicles in 2022, and as the pace of carbon neutrality accelerates, all brands are in the new energy market, and under the multiple influences of strong demand, increase in new entrants and continuous chip shortage, the automobile market has also shown new development characteristics.
With a unique perspective and around the core concept of "female friendliness", Euler has created a new category of "car brands that understand women better" in the field of new energy vehicles. Starting from the actual scene needs of female users, we innovatively recruit female research teams to conduct all-round research on the psychological value, physiological needs of female users and women's special car use scenarios, etc., and diversify to meet the different needs of female users.
Looking back at 2021, the cumulative sales of the Euler brand in the whole year 135028 vehicles, an increase of 140% year-on-year, ranking first in the domestic new energy vehicle market. Its Euler good cat sold 10,685 vehicles in December, with a single monthly sales of more than 10,000, a year-on-year surge of 430%, winning the A0-level BEV market sales champion of more than 100,000 yuan, achieving amazing growth and transformation.
We can't help but ask, why can Euler achieve such impressive results?
User-centric, driving strong sales growth
User recognition is the cornerstone of sales. As a car brand that "loves women more", Euler has never stopped exploring the question of "what kind of car do women need". The concept of "user-centric" is perhaps the deepest core of the success of Euler's good cat car system. With the actual product value such as styling design and functional configuration, it fully responds to the rational needs of women to buy a car; through interactive activities, it builds a deep emotional resonance with women, thereby shaping the emotional value of the brand. Euler Good Cat makes users feel the dual satisfaction of reality and emotion, and will naturally get their recognition and resonance.
The new generation of women pursue a trendy, rich and exquisite life, so Euler good cat has created a lohas bureau; independent, brave, confident urban sisters have a yearning for freedom and releasing their inner pursuits, so Euler good cat will open an "elopement" journey for them. Not only that, Euler Good Cat also walks the cat with female users, pets the cat, opens the body... What they like, Euler good cats do. Because of always "being with" them, Euler Good Cat finally gained the affirmation of more female users. In the process of these innovative explorations, Euler Good Cat has successfully achieved an innovative upgrade from attracting users with appearance to emotionally matching users.
Gain insight into the needs of a new generation of female users and become a new generation of cars that truly understand and love her. For Euler Good Cat, the successive sales successes are not only a positive feedback for its innovation and exploration, but also a sales-enabling brand, promoting the "advanced step" of euler brand main sales products from A00 level to A0 level, effectively pulling up the price band of main sales products from 60,000-80,000 yuan to 10-15 million yuan, and helping the Euler brand to rise. At the same time, facing the "dumbbell-shaped" market of new energy vehicles that urgently needs transformation, the hot sales of Euler good cats have also opened a new breakthrough for the market to transform into a healthy "olive shape" and promoted the market to a new situation of benign development.
With a retro posture, you can see the beauty of the future
The heart of loving beauty is something that everyone has, and it is nothing like this in ancient and modern China and abroad. Especially with the advent of the era of consumption upgrading and the improvement of women's economic and social status, the "she economy" market formed by women's consumption is growing at a rapid pace, and women's consumption has become a new growth and new momentum to boost automobile consumption. Euler Good Cat has insight into the itch points of female consumers, reshaped the classics, created a unique evolutionary future aesthetic, once again defined the new trend of automobile design trends, and saw the beauty of the future with her in a retro posture.
Euler Good Cat inherits the early car style full of retro colors, and under the ingenuity of the designer, it gives the classic more fashion and technological beauty. The front face of Euler good cat adopts a small area of cabin cover, with the full LED headlights of the cat's eye shape on both sides of the front of the car, creating a unique exquisite beauty of felines; the side outlines the tough body with retro lines, plus the highly recognizable wheel hub shape, showing elegance and calmness; the tail part adopts flowing water curtain tail lights, which are like a brilliant galaxy when lit, giving people a strong visual impact.
If euler's excellent design makes female users "love at first sight", then the exquisite and energetic interior design gives them more reasons to fall in love with good cats. For example, the two-color interior design creates a retro exquisite style that echoes the appearance shape, the suede and delicate texture of the seat plus the diamond-shaped quilting, which shows the texture of the car; the design of the cup holder and the design of wireless charging further highlight the humanized design concept, and the function buttons in the car are almost integrated on the steering wheel, which also makes the whole car more concise and clean.
Born for "her", deeply rooted in the scene of women's cars
Another reason for female users to frequently "call" for Euler's good cats is to mention the "strength" of Euler's good cats and "beauty". Among the owners of Euler Good Cat, more than 70% are women, and they are distributed in first-tier and new first-tier cities such as Beijing, Shanghai and Hangzhou. All day long in the steel jungle of the city, they need a smart car that understands her and loves her more. Euler's good cat gave them their own "pampering".
Euler good cat has more than 14 driving assistance functions, equipped with 360 panoramic images, with 4 high-definition cameras + 12 high-precision ultrasonic radar probes, can monitor the surrounding conditions of the vehicle in real time, always guard her during the driving process, be her solid backing; automatic parking function will automatically detect parking spaces in real time, whether it is side parking or underground garages, etc. Euler good cats have achieved "one-click position". At critical moments, Euler's good cat will never make her feel the slightest embarrassment.
Insight into the various pain points in contemporary women's daily cars, providing them with "customized" functional configurations, more shows that Euler Good Cat's understanding of female user needs is not superficial, but actually enters the depths of her heart.
It is not difficult to see that Euler's good cat is an in-depth exploration of Euler's "better understanding of women", and it is also a forward-looking layout for the future development of the automotive industry under the era of "her economy". At the same time, euler good cat's dual creation of product rational value and emotional value has also grown into a new sample of "more understanding of women" in the continuous "advanced" innovation model, which has gained the love of female users from the inside out. This love not only makes Euler a good cat in the true sense of the word "the car that women need", but also allows it to reap record market sales.
For Euler Good Cat, although the dazzling achievements have become the past, they also make the future more promising.