Source: China Economic Network Auto Channel
In 2021, Great Wall Motors has been troubled, facing the impact of the epidemic and the global chip shortage, production capacity has nowhere to release, and explosive products are "difficult to find"; In 2021, Great Wall Motors was also questioned, and the "chip incident" of Euler Automobile put it on the cusp of the storm. However, it is precisely with the spirit of hard work and the struggle against difficulties and the establishment of the image in the minds of consumers with sincere sincerity that Great Wall Motors has ushered in a steady progress against the trend.
In 2021, Great Wall Motors had troubles. In the face of the spread of the epidemic and the impact of global chip shortage, production capacity has nowhere to release, and explosive products are "difficult to find", but Great Wall Motors has not flinched, but has achieved "counterattack" through global "sweeping goods", technological innovation, and pioneering new categories. In the end, Great Wall Motor achieved annual sales of more than 1.28 million vehicles in 2021, a new high, and sold more than one million vehicles for six consecutive years.
In 2021, Great Wall Motors was also questioned. Euler Automobile's "chip incident" put it on the cusp of the storm, and Great Wall Motors did not treat it negatively, but sincerely apologized again and again, and updated the compensation plan many times until consumers were satisfied, so as to win back trust.
In 2021, Great Wall Motors is fighting against difficulties with the spirit of hard work, and establishing the image in the minds of consumers with sincere sincerity, thus ushering in a steady progress in the adverse trend.
The five major brands have made concerted efforts, and the Great Wall has set a new high against the trend
Specifically, in 2021, Great Wall Motor sold 1280993 new vehicles, an increase of 15.2% year-on-year; Among them, overseas sales of 142793 units, an increase of 103.7% year-on-year, accounting for 11.1% of sales; The annual sales of new energy vehicles reached 136953 units, accounting for 10.7% of sales, all of which hit a record high.
The overall attack of Great Wall Motors is the inevitable result of the concerted efforts of its multi-plate. The pillar brand Haval achieved a re-increase in the large volume, and the annual sales of 770008 new cars, an increase of 2.6% year-on-year, is really rare. Among them, the "god car" Haval H6 is still "magical", with a total of 370437 sold in 2021, accumulating more than 100 months to win the domestic SUV sales championship; Haval Big Dog is also steadily moving towards an average monthly sales of more than 10,000 vehicles; The flagship haval divine beast delivered nearly 7,000 vehicles in the first month of listing, and the potential of the explosion was revealed.
Great Wall Motor's leap-forward development in the field of new energy is indispensable to Euler. In 2021, Euler sold 135028 new cars, up 140% year-on-year.
The tank brand of "solo flight" in 2021, relying on a model of tank 300, delivered 84,588 new cars throughout the year; When the tank 500 arrives, the "two wings flying together" tank brand will be more difficult to limit.
Wei Pai, which created the upward road of Great Wall Motors, also set off again after reorganizing. In December 2021, sales returned to more than 10,000 vehicles, and the cumulative sales volume for the whole year reached 58,363 vehicles, and the cumulative number of users officially exceeded 450,000.
Great Wall Motors, which "made its fortune" with pickup trucks, will not "snub" the development of its Great Wall pickup trucks. Nowadays, the overwhelming Great Wall Cannon has boosted the Great Wall pickup truck to become the hegemon of the pickup truck field. In 2021, Great Wall pickup trucks sold a total of 233006 units, an increase of 3.6% year-on-year; Overseas sales totaled 43,599 vehicles, a sharp increase of 119% year-on-year, maintaining the first domestic and export sales for 24 consecutive years.
Not only that, in 2021, the arrival of a new category of salon cars has injected fresh impetus into the future of Great Wall Motors. Finally, in 2021, great wall motors' five major brands and salon cars launched more than 50 new products, which were wonderful.
Fight risks with the system and achieve innovation and change with vitality
While consolidating the foundation, it can continuously export "novelty" to the market, creating the soaring of Great Wall Motors against the trend, and also showing the perfect system strength of Great Wall Motors, the profound technical accumulation, the deep understanding of the market, and even the unity within the enterprise.
In terms of system construction, Great Wall Motor's global R&D, production and marketing system has strongly empowered forward-looking technology research and development, high-quality delivery of explosive products, and efficient access to high-quality sales services.
Great Wall Motor 3.0T+9HAT Super Powertrain Enterprise Courtesy
The tireless pursuit of technological innovation has become the guarantee for the competitiveness of Great Wall Motors' products. In 2021, in terms of clean technology, Great Wall Motor's 3.0T+9AT/9HAT powertrain will be mass-produced, technical products such as lemon hybrid DHT, Dayu battery, and cobalt-free battery will be landed, and vehicle-grade "hydrogen power system" full-scenario solution - hydrogen lemon technology will also be officially released. In terms of intelligence, in 2021, Great Wall Motors invested in horizons and laid out chips; Established Mimu Zhixing to accelerate the development of autonomous driving; Set up a software team of the Product Digitalization Center to focus on the full-stack solution of intelligent cockpit products... It's a fruitful one.
Dayu battery technology structure display enterprise courtesy of the picture
At the same time, Great Wall Motors' understanding of consumer needs has also become its "winning way". It adheres to the user-centered promotion of marketing innovation, relying on the industrial Internet, and deepens the user operation model from B2B to C2B. Through the establishment of a new business model of "product + software + service", we will promote the transfer of the value chain to the back end, open up the value chain of the whole life cycle of automobile consumption, continuously create value for users, and achieve co-creation, sharing and win-win with users.
The rapid innovation and change of Great Wall Motors according to the conditions of the times is inseparable from its "inside out" vibrant and firm corporate style. In 2021, at the level of internal organizational management, Great Wall Motors reconstructed the company's organization, mechanism, process and enterprise ecology, formed a 3.0 version of the organizational structure of "strong back office, large middle office, and small front desk", and formed an organizational form of "one car, one brand and one company", which can be rapidly deployed for changes in the market. In addition, Great Wall Motor also launched two major talent innovation programs, "10,000 People Plan" and "Global Talent Living Water Plan"; In order to stimulate the morale of employees, the equity incentive plan with the widest incentive scope and the largest number of incentives in the history of the A-share market has been implemented
Great Wall Motor 2025 Strategy Conference Enterprise courtesy of the company
In 2021, Great Wall Motors has steadily moved forward and its foundation has gradually deepened. Facing the future, Great Wall Motors has released the 2025 strategy with a forward-looking vision, and has made a new deployment with the four major strategies of "global layout, large investment in research and development, great change of enterprises, and large operation of users", thus opening a new journey. (China Economic Network Auto Channel)