Text: Understand the original Ofe Che, Xing Qiuhong
Recently, the ultra-luxury brand Rolls-Royce released the 2021 car sales data: in 2021, Rolls-Royce sold a total of 5586 cars, an increase of 49% year-on-year, and this sales also set a record for the highest number since the establishment of their company in more than 110 years. Demand for new Gust sedans and Cullinan SUVs was particularly strong.
Rolls-Royce CEO Torsten Müller-tv s
Rolls-Royce CEO Torsten Müller-tvs said in the face of 2021 sales performance: "A lot of people see people in their community dying from COVID-19 and it makes them think that life can be short and you'd better enjoy life now than postpone it later." This also helped tremendously (Rolls-Royce sales). ”
2021 Gust 6.7T Standard Wheelbase Edition
Although this statement is logical, the attitude of treating the epidemic as a business opportunity has hurt many people emotionally. After all, about 5.5 million people worldwide have died since the coronavirus began. In 2021, the number of COVID-19 deaths and infections tripled from the previous year.
It is also because of this remark that the ROLLS ROYCE CEO has been questioned by many parties.
Christine Lee, a reporter at The Drive in the United States, commented: "If I were the head of public relations at Rolls-Royce, I would definitely tell the CEO to be careful what he said and did not say such things.
Stephen Tyrone Colbert, a well-known talk show anchor, also joked: "Life is short, so let's be a fool!" ”
The "lipstick effect" is a social consumption phenomenon, which refers to the situation where lipstick is hot due to economic depression, also known as the "preference trend of low-priced products". Some people have found that whenever the economy in the United States is depressed, cheap lipstick will sell hot, because lipstick can form a kind of appease for people's desire to consume.