Modern Express News (reporter Cao Dewei Wen / photo) Zhenjiang's unique annual custom - "playing soy sauce" is about to start! On the morning of January 15, the Modern Express reporter learned from the Hengshun Vinegar Culture Museum that this year, like last year, online ordering and offline pickup were adopted, and the online ordering channel of Hengshun Micro Mall opened on January 16, and offline delivery began on January 22.
On the morning of January 15, 2022, the reporter saw in the Hengshun Vinegar Culture Museum "Exploring camp" that the exhibition of the new year's sauce and vinegar culture festival has entered the final stage, and the Hengshun Vinegar Culture Museum is full of lights and full of flavor. According to reports, this year, due to the consideration of epidemic prevention and control, it will still take the way of online ordering and offline delivery. At that time, the main venue of the Sauce and Vinegar Cultural Festival will be located in Xijinwan Square on Changjiang Road, which will last for three days from January 22 to 24. Branch venues will be set up at 10 locations, including Hengshun Vinegar Culture Museum and Zhenjiang Hengshun Shopping Mall store, and the soy sauce booked online will be picked up at the branch venue for 8 days from January 22 to 29.
"We've been playing soy sauce for 45 years. Soy sauce is beaten year after year, and there is something new with the years. This year, we also invited the most representative tastes of 13 cities in the province to our Town, so that the people of 'Vinegar Capital' can taste the New Year goods from the province. Yang Yongzhong, deputy general manager of Hengshun Vinegar Industry Co., Ltd., revealed that in addition to "bringing in", this year's sauce and vinegar cultural festival will also "go out", and 12 communities in 12 prefecture-level cities other than Zhenjiang will be selected as Hengshun flavor net red punch points, so that the people of the province can share the "Hengshun taste".
At the same time, this year also for the first time to take the form of "help" to help the elderly play soy sauce online, "because there are many elderly people who are not skilled in the use of electronic products, will not place orders online, we will help you through the 'Heng Big Brother, Shun Sister-in-law' way to help you, open a special hotline to help the elderly over 70 years old to smoothly hit the soy sauce." ”
"Zhenjiang Sauce and Vinegar Culture Festival and Condiment Exhibition is an exhibition of 'one city, one exhibition' supported by the Department of Commerce of Jiangsu Province, which was launched in 13 cities in the province this time, which is a good publicity for Zhenjiang and will also play a leading role in promoting the consumption of Zhenjiang." Yu Jun, member of the Party Committee of the Zhenjiang Municipal Bureau of Commerce, said that according to the statistics freshly released by the Municipal Bureau of Commerce, driven by the stimulation of the Zhenjiang "Double Twelve" • Jinshan Consumer Festival activities launched at the end of the year, the total retail sales of social consumer goods in Zhenjiang in 2021 increased by nearly 18%, ranking fifth in the province, higher than the provincial average of 2.8 percentage points.