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The waxing moon is almost halfway through, and the taste of the year is getting stronger and stronger. In less than a week, the 45th Hengshun Sauce and Vinegar Cultural Festival will open. Let's take a look at the highlights of this year's "playing soy sauce"!
There is an old saying in Zhenjiang,
"Don't play soy sauce but not for a year, play soy sauce for a good year",
Playing soy sauce can be said to be a lot of "old Zhenjiang"
The "mission" that must be punched years ago.
Citizen Aunt Li: Every New Year,I beat soy sauce, and the soy sauce of Hengshun Sauce and Vinegar Factory is also beaten this year.
Citizen Uncle Hu and Aunt Pan: Every year at this time, we fight, twenty years, we go to Nanxu Road to play soy sauce, generally 20 pounds.
It is understood that this year's Hengshun Sauce and Vinegar Cultural Festival will open on January 22, for a period of three days, with the theme of "Vinegar Capital Zhenjiang Hengshun Taste", the main venue is located in Xijinwan Square, and will also set up sub-venues in 10 places such as Hengshun Vinegar Culture Museum.
Because of the epidemic, this year's "playing soy sauce" is still mainly online, and it will play 10,000 barrels of "Baishan soy sauce" by placing orders online and picking up goods offline. From 00:00 tomorrow, the order channel will be opened. Unlike previous years, this year's online booking has also specially prepared a "special channel" for the elderly.
Yang Yongzhong, deputy general manager of Hengshun Vinegar Industry Co., Ltd.:
Last year left a small regret, that is, we have some elderly people, will not operate the online order, so in order to let the people can be more satisfied with the soy sauce, so this year we specially opened a love hotline 4008288118, we through the "Heng Big Brother" and "Shun Sister-in-law" hotline telephone connection, to help the elderly over seventy years old, through the online order, on-site pick-up, can play the new year's soy sauce.
This year is the 45th year of Hengshun's "playing soy sauce" activity, and it is also the first year that the Hengshun Sauce and Vinegar Cultural Festival has gone out of Zhenjiang and faced the whole province. It is understood that this year's activities will also select 12 communities and 12 points in other 12 cities in the province, and will connect with the main venue on the morning of January 22 to jointly open the "Hengshun Taste Xiangpiao Province" Jiangsu 13 cities to play soy sauce together.
A total of 18,000 barrels were taken out, of which 10,000 barrels were in Zhenjiang City, where we placed orders online and picked up goods offline, and 8,000 barrels we brought to the people of the province.
Soy sauce is beaten every year, and it has a new meaning every year. This year's soy sauce and vinegar festival will not only let hengshun taste "go out", but also let the characteristic tastes of other places "go in". According to reports, special foods from other cities in the province will also appear at the sauce and vinegar festival this year, and citizens can taste the special delicacies of the province without leaving the town. Through such a "in" and a "out", a small "soy sauce" has added a lot of flavor to the cultural promotion and commercial development of our city.
Yu Jun, Party Committee Member, Fourth-level Researcher of the Bureau of Commerce:
Through this activity, it should be said that it is a good publicity for our Zhenjiang Chinese vinegar capital, and it is also a good inheritance of "Chinese time-honored brand", and it is also a good driving and leading role in the promotion of consumption in Zhenjiang.
Source: Zhenjiang Minsheng Channel