Recently ranked 8th in the 2022 World Rankings of the World Athletics Federation, Su Bingtian is a well-deserved Asian flyer.
Su Bingtian, who started his training season in Shenzhen earlier this month, said his first goal of the season was to achieve good results at the World Championships in Eugene, USA, in July, followed by the Hangzhou Asian Games in September to defend his title.
Four years ago, su Bingtian ran 9.92 seconds to win the championship at the Asian Games in Jakarta, which also made him one of the hottest athletes in Chinese sports, according to statistics, Su Bingtian had a total of 8 endorsements before the Olympics.
According to statistics, Su Bingtian took over the endorsement of GAC in July, the endorsement of Kangbit, the seven wolves, the kangaroo mother, the endorsement of Xiaomi in August, the endorsement of Jianlibao, Yasui Food, Minghong Sports, Shunfeng Tongcheng in September, the endorsement of Vollgas in November, the endorsement of China Merchants Bank in December, and the endorsement of the Ellest massage chair. Now Su Bingtian's endorsement contracts have exceeded 20, and he is the athlete with the most endorsements in Chinese sports except Gu Ailing.
Some of Su Bingtian's endorsements are huge honors, such as he is the global brand spokesperson of China Merchants Bank, and in the history of China Merchants Bank, it is Su Bingtian who has spoken for his global endorsement, which also makes Su Bingtian's image deeply rooted in the hearts of the people. In addition to his outstanding results, Su Bingtian's good image is also the reason why Zhao Xingtian selected him.
Now many entertainment stars are easy to overturn the brand image damaged, Millet is so, before the millet spokesperson is Wu Yifan, but after the accident, millet quickly replaced the spokesperson with Su Bingtian, xiaomi's introduction to Su Bingtian is his image and spirit in line with the temperament of our company, our match made in heaven.
Xiaomi, China Merchants Bank, GAC are international large enterprises, Su Bingtian to do their endorsement of the natural price is not cheap, some sources said that Su Bingtian to Xiaomi and other large enterprises to do endorsements are 20 million start- and jianlibao and other enterprises to do endorsements are 10 million threshold, so Su Bingtian in 2021 just to do endorsements can get 200 million yuan of revenue.
Su Bingtian is 33 years old this year, and he has broken his limits again and again from 2015 to 2021. His performance has also increased from 9.99 seconds to 9.83 seconds, according to research, many European and American athletes can also achieve good results at the age of 35, so Xiaomi, Zhao Hang and other businesses believe that with Su Shen's hard training and self-discipline life, he still has at least 3 years of peak time, so these companies also dare to bet on Su Shen, which also means that from now to the 2024 Paris Olympics, Su Shen can get at least hundreds of millions of endorsement income every year, if you maintain the current level of his annual income of 200 million is not very difficult.
Su Shen earns 200 million endorsements every year in addition to taxes, he also raises his own team, and now Su Bingtian has his own coaches, trainers, nutritionists, this cost is also very large, but it is precisely because of the escort of an excellent team that Su Bingtian has achieved excellent results.
Su Bingtian's ability to receive endorsements is enviable, he is also proud of the spring breeze in the official field, in the past Su Shen was a teacher at Jinan University, and now his identity is the director of the Speed Research and Training Center of Jinan University, which is a position of a department-level cadre, which means that Su Shen can be in politics and have a good development after retiring from the military.
In addition to being a swimmer, Sun Yang is also the deputy director of the training department of Zhejiang Sports And Physical Education Institute, his rank is deputy director, and Su Bingtian is the director of the training center of Jinan University, and he is a cadre at the department level, and his starting point is now higher than Sun Yang.
Now Su Bingtian, a cadre at the department level, has a great future, and more than 20 endorsements every year is an income of hundreds of millions, and he is also a big winner in life.