In order to further disseminate and promote excellent traditional culture, build a promotion and sales platform for non-genetic inheritors, enrich the holiday life of the broad masses of the people, and let the intangible cultural heritage brand enter thousands of households, on the morning of January 14, the 2022 Hohhot Intangible Cultural Heritage New Year Goods Online Live Broadcast Activity with the theme of "The Chinese Nation is a Family, Non-Genetic Inheritance Celebrates the New Year" was held in the Daheihe Military Theme Park. The event began on January 14 and ended on January 16, lasting for three days, to present a unique feast of intangible cultural heritage goods for the masses.
It is reported that the event was sponsored by the Hohhot Municipal Bureau of Culture, Tourism, Radio, Film and Television, and organized by the Bureau of Culture, Sports, Tourism, Radio, Film and Television of qixian Districts, the Hohhot Culture and Art Research Institute (Hohhot Intangible Cultural Heritage Protection Center), the Hohhot Shulechuan Cultural and Creative Center, the Hohhot Hundred Talents and Hundred Groups Organizing Committee Office, and the Inner Mongolia Saishangfeng Tourism Company.
At the live broadcast site, more than 20 intangible cultural heritage projects with distinctive local characteristics from various flag counties and districts of Hohhot City, such as roasted wheat, noodles, leather carvings, Majiajing dim sum, Saihan window flowers, Tokto traditional stewed fish, Qingshui river rice vinegar and "Shulechuan souvenirs", publicized the "Intangible Cultural Heritage New Year Goods" brand, cultural knowledge, technical processes and product stories in the form of online media and Internet celebrity live broadcasts, forming a "six-in-one" situation and pattern of "intangible cultural heritage projects + intangible cultural heritage products + cultural tourism stories + sales channels + intangible cultural heritage performances". Promote non-genetic inheritance and sales shopping. The content includes the production and tasting of intangible cultural heritage food, the display and inheritance of intangible cultural heritage skills, the sales of intangible cultural and creative products, etc., which effectively connect the skills display, expert interpretation, promotion of brand stories, live shopping and other links of intangible cultural heritage representative inheritors, and use new media platforms to let the public participate in the intangible cultural heritage protection and share the achievements of intangible cultural heritage protection in the intangible cultural heritage shopping experience, fully display the style of the city's intangible cultural heritage projects, present a wonderful intangible cultural heritage annual event for the people of the capital, promote the better integration of intangible cultural heritage into modern life, and help rural revitalization. Realize the creative transformation and innovative development of intangible cultural heritage in our city.
The live broadcast event was held in the 2022 "Hohhot Happy Ice and Snow Festival" held in the Daheihe Military Theme Park, when the country entered the "Winter Olympic Time", the Hohhot Happy Ice and Snow Festival was grandly opened in the Daheihe Military Park on December 31 last year, and the whole event was rich in content and diverse forms, realizing the perfect combination of science and technology, performing arts, sports and ice and snow.
The Great Black River Military Park on both sides of the Great Black River covers an area of 250,000 square meters. The park is divided into seven theme sections such as red memory, science and technology landscape, ice sculpture series, ice and snow entertainment, military equipment exhibition area, dining car cuisine, and literary and artistic performances, equipped with parking lots, catering areas, tourist rest areas, book reading areas, preparatory venues and other basic service facilities, providing a full range of ice and snow amusement experience for the general public and tourists. In terms of ice and snow themes and expansion activities, it mainly includes ice and snow slides, snowmobiles, large ice rinks, ice sculpture mazes and children's ice slides, providing tourists with a more diversified and rich ice and snow experience. The themed ice sculpture plate consists of a large-scale ice sculpture group composed of the Great Wall of Ice Sculpture, the Ice Sculpture Company of the War to Resist US Aggression and Aid Korea, the Red Boat of the South Lake, the Shenzhou No. 5 Spaceship, the Winter Olympic Theme, the Red Corridor, the Model of the Times, the Zodiac Signs, the Fairy Tale Castle, etc., with grand scale, shocking effects, diverse themes and distinctive characteristics, which is a perfect display of the integration of patriotic education and ice sculpture art. Neon technology landscape uses a large number of optoelectronic technology, the combination of ice and snow + light and shadow and the sci-fi experience represented by the time tunnel, which will further highlight the sense of the times and technology of this theme, and bring visitors a unique dream light and shadow experience. The wonderful cultural performances staged every day in the Performing Arts Plaza, the special cuisine of the train restaurant, and the military theme landscape will make the ice and snow festival activities more colorful, form a unique ice and snow culture, and make the citizens of the capital more able to enjoy the immersive ice and snow fun. With the Spring Festival, Winter Olympics and Lantern Festival approaching, the organizing committee will successively launch theme activities such as food festivals, light shows, New Year garden parties, New Year intangible cultural heritage display activities, and New Year's Eve parties.