Per Editor: Li Zedong
According to Beiqing Net, Ye Maozhong, a well-known Marketing Planning Expert and Brand Management Expert in China and founder and chairman of Ye Maozhong Marketing Planning Agency, died in Shanghai on January 13, 2022 at the age of 54 due to terminal cancer.
According to top news reports, in November 2020, some media disclosed that Ye Maozhong exposed himself as "in advanced cancer chemotherapy". Unexpectedly, after only a little more than a year, he unfortunately passed away.
According to public information, Ye Maozhong is a native of Taizhou, Jiangsu Province, who was once an advertising strategy consultant of CCTV and a distinguished professor of Tsinghua University.
Ye Maozhong entered the advertising circle in 1989, and later founded an advertising company, filming the Chunlan air conditioning advertisement of "one shot and six goals", and has since embarked on the road of advertising.
In 1996, Ye Maozhong published the book "The Handbook of Advertising People", which was the first advertising book published in the mainland by Chinese himself that focused on practical operations, and became a bestseller that year. More than 10,000 copies were sold in the first month after publication, and Ye Maozhong became famous in the advertising industry.
In 1997, Ye Maozhong founded his own advertising company in Beijing, and successively served many brands such as "Sacred Elephant Floor", "Arctic Velvet Thermal Underwear", "True Kung Fu Fast Food", "Big Red Eagle", "Qipai Men's Wear", "Yake V9", "361 Degrees", "Red Golden Dragon", "Ant Lishen" and other brands, which greatly improved the popularity and sales performance of these brands. Among them, True Kung Fu fast food has reached 464 directly operated stores nationwide in 6 years from several small shops in Dongguan, becoming the first brand of local fast food.
Image source: Ye Maozhong Blog
In 2013, "16 Keywords of Marketing" was published, which also took 3 years to create, summarizing Ye Maozhong's 24 years of local practical experience, and exploring the methods of local marketing from 16 aspects.
Since his career, Ye Maozhong's high-quality planning has been frequently produced and highly respected by the industry, so he has won many awards: from 1997 to 2000, he was rated as one of the top ten planners of Chinese enterprises; In 2001, he was named one of the top ten people in Chinese marketing; In 2002, he was named one of the top ten influential figures in China's planning and the top ten influential figures in Chinese advertising; In 2003, he was rated as the manager of China's top ten advertising companies; In 2004, 25 influential people who influenced China's marketing process were selected as "50 Creative People in China"; In 2005, he was selected as one of the top ten marketing experts in China.
Ye Maozhong's planned and written advertising slogans such as "everyone on the earth knows", "30-year-old people have a 60-year-old heart, 60-year-old people have a 30-year-old heart" have become popular phrases in society, and "men should be cruel to themselves" has been rated as one of the top ten buzzwords in Chinese advertising.
In September 2021, the authoritative list of the brand planning industry "2021 China Top Ten Marketing Planning Companies" evaluated and released by the "China Brand Planning Industry Research Association" was announced, and Ye Maozhong ranked first in the list.
Daily economic news comprehensive Beiqing network, top news reports