In September last year, the new generation of the iPhone 13 series was officially released.
According to Apple's official statement, the iPhone 13 series began pre-order at 8 p.m. on September 17, 2021, and went on sale on September 24, 2021.
However, after the official release of the new machine, the topic of "iPhone 13 set apple's longest waiting period" was on the hot search list.
Sina Finance mentioned in a report at the time that "tight supply chains and strong demand are causing Apple's iPhone 13 to become the product line with the longest waiting time for users in recent years." ”
However, with the large number of new iPhone 13 series on the market, the tight supply and demand in the early stage of release does not seem to have affected the sales of the iPhone 13 series.
Sina Technology's latest report shows that "despite supply chain constraints, Apple's financial results over the past holiday season will still exceed Wall Street analysts' expectations and will set a new historical record." ”
Apple's quarterly revenue will be $119 billion, up from $111.4 billion in last year's holiday quarter. Wall Street is currently expected to average about $118 billion. ”
Meanwhile, analysts "adjusted iPhone shipments to 83 million units, higher than analysts' average estimates of 82 million units." ”
In addition, market research company Counterpoint Research also recently released a weekly report on the domestic smartphone market.
According to the report, Apple jumped to the first place in the domestic market after the release of the iPhone 13, and won the first place in the domestic smartphone market sales and revenue for six consecutive weeks.
Apple has been in the lead for most of the time, rarely giving way to competitors. Its relatively low starting price when it was listed in the domestic market helped boost sales, and new camera support and 5G features also attracted the attention of users.
As for the specific model sales ratio, the standard version of the iPhone 13 accounted for 51% of the series sales, the highest positioning iPhone 13 Pro Max accounted for 23% of sales, iPhone 13 Pro sales accounted for 21%, iPhone 13 mini less than 5%.
It can be seen that in the sales of the domestic market, more users tend to the standard version of the iPhone 13, followed by the iPhone 13 Pro Max with the highest positioning and the most upgrades, while the "small screen flagship" iPhone 13 mini has the smallest proportion of shipments in the series.
As a high-end positioning of the smartphone series, the shipment of the iPhone 13 series shows the user's choice in the field of high-end models to a certain extent.