These two days, because of the "Crystal Rose Lottery", LOL mobile games are almost washed away by players.
Even so, however, photons did not compromise.
There are only a few rumors circulating outside, either "Fist says Chinese players like to gamble" or "The scheme has been fired"... But the controversy caused by the "Crystal Rose" lottery, no matter how fierce the outside world is, the official just ignores it.
In fact, if you think about it, you can understand that photons are ready to be cold processed and make a fortune in a muffled voice.
Abandon the "Roulette Draw"? Absolutely not.
Holding the photon of Peace Elite, he understands the energy of the "roulette lottery" model too well.
You know, the reason why the "peace elite" is still at the top of the mobile game revenue list is almost entirely earned by this model.
From a profitable point of view, this model has at least three advantages:
1. Exploiting the psychology of gamblers;
2. Take advantage of scale effects;
3. Utilize sunk costs;
The input of the "Roulette Lottery" is small first and then large, and the investment in the first draw is not large. For example, this time the crystal rose, the first lottery only needs 6 yuan, holding a "fight", "a shot into the soul" and other psychology of many players. What's more, the Crystal Rose Jackpot "Lax Skin" is worth 149 yuan, and many players are betting on the possibility of "6 yuan to draw Lax".
This is the use of the player's "gambling psychology".
As long as the player starts to "gamble", it is considered to be on the thief ship of photons.
In fact, this roulette lottery model is no longer "selling skins", but "gambling". What is sold is the probability of "small and large", and what Photon wants is not the player to buy the skin in a regular manner, but a "first draw" that can't help it.
For a single player, the first draw is only 6 bucks. But because there is a probability of "small and big", the number of players participating in the "first draw" is actually far more than the players who buy skins with krypton.
For photons, the scale income formed by the player who draws 6 yuan for the first time is actually far more than the income from direct sales of skins.
If there are 10% of the players who "buy skins with krypton gold", there may be 20% and 30% of the players who "first draw the probability", although the income of a single player is low, but because of the scale, the total income is more.
This roulette model actually involves "sunk costs".
For example, the total price of the Crystal Rose 10 consecutive draws is 500 yuan, if a player has already drawn 300 yuan, but his most wanted "Lax skin" still does not appear, then what else can this player do?
If you give up, 300 yuan will be lost.
Therefore, in order not to waste the previous 300 yuan, I had to continue to draw the lottery, until I drew 10 times to get Lax when I was "guaranteed", and I would react that I unconsciously spent 500 yuan.
This is actually the "sunk cost" at work.
Once the player starts the first draw, he will continue to invest in the cost, and at a critical point, he will find that he will not be willing to give up and can only continue to smoke.
Skin direct sales, not only buy less people, but also "a hammer deal".
But the tiered draw is different.
The number of people participating in the first draw will increase, and the disguised "bundled sales" will also make many people have to buy other skins, thereby increasing skin sales, and because of the existence of "sunk costs", people will also lose their minds and invest more money.
See?
Photon's "step-by-step roulette lottery" gameplay is actually far more profitable than direct skin sales.
Therefore, even if players now feedback, insult, and even threaten under the official channels, hoping to abandon the lottery mode, Photon would rather block the player and pretend to be dead, rather than respond positively.
Even the "Crystal Rose" lottery is still clearly placed at the top of the event.
Speaking of this, in fact, I have to sigh:
Photons do a lot more damage to the game in order to make money than other studios.
Recently, players have often compared the Tianmei Operation King with the Photon Operation Alliance.
Although Tianmei also has all kinds of fancy money-making doorways, and even has such things as "roulette lottery", the face of making money is indeed gentler than that of photons.
At least not like photons, which are "fishing in the water", completely disregarding the "sustainable development" of the game.
The peace elite has been the photon Hoho into "peace and warmth", the fancy krypton lottery has dissuaded wave after wave of people, and now the agent operates the LOL mobile game, and the lottery game is reproduced.
Perhaps, this can not blame photons.
After all, whether it is "Peace Elite" or "League of Legends Mobile Game", it is not actually a work developed by Photon, but only an agent operation.
Agents, as long as you make money quickly, as for what the game is eventually turned into, Photon may not care.
It's just that the national service players who suffered FROM were played as leeks by photons.
For more wonderful game interpretations, welcome to pay attention to @Tang Jiluo.