Beijing, January 14 (Xinhua) -- On January 14, the entry "Sun Yang live streaming with goods" appeared on Weibo's hot search, which triggered a lot of hot discussion among netizens. Sun Yang, who used to be a swimmer, is now active on the Internet in another capacity, some people express understanding, some people question whether he will not come back, and some people remind him in combination with hot spots - don't forget to pay taxes.
Screenshot of Sun Yang video social media.
The "goods" of Sun Yang's live broadcast have little to do with his old bank, but live broadcast propaganda for a duty-free shop. Flipping through his video social media accounts, after his name Sun Yang, the words "14th and 15th Sea Travel Duty Free City Live Broadcast First Battle" were added.
Among his latest videos, many pieces of content are live preheating, live excerpt screens and order tutorials, etc. From the live broadcast screen, Sun Yang's performance is more natural and he is skilled with the staff. As an athlete who has achieved great results in the world, Sun Yang seems to be more accustomed to his new identity.
Sun Yang is a famous freestyle swimmer who has won all the gold medals in the men's 200m, 400m and 1500m freestyle events at the Olympic Games, world championships and Asian Games, achieving a "grand slam" in his swimming career.
However, during an out-of-game doping inspection against Sun Yang on September 4, 2018, the inspection was not completed due to doubts about the qualification certificate presented by the inspectors. The International Doping Inspection Management Company then reported to FINA that "Sun Yang violently resisted the inspection", while Sun Yang said that "he fully cooperated with the inspection, but there were many irregular operations by the inspectors in the process".
In January 2019, the FINA Anti-Doping Committee ruled that the doping test was invalid and that Sun Yang had not violated the World Anti-Doping Regulations, but that his act of disrupting sampling was not advisable.
Infographic: In the men's 200m freestyle final of the 2020 FINA Championships Swimming Series (Beijing), China's Sun Yang won the championship with a time of 1 minute 45.55 seconds. Photo by China News Service reporter Tomita
In March 2019, the World Anti-Doping Agency appealed to the International Court of Arbitration for Sport against FINA's ruling on Sun Yang's doping test. On February 28, 2020, the arbitration result of the "Sun Yang Case" was officially announced, and in the end, Sun Yang lost the case and was banned for eight years.
In December 2020, Sun Yang's ban was withdrawn due to prejudice and discrimination on one of the arbitrators on the Arbitration Panel of the Court of Arbitration for Sport. Subsequently, the International Court of Arbitration for Sport announced that Sun Yang was banned for 4 years and 3 months (51 months).
At present, Sun Yang is in the middle of the ban period, after his live broadcast with goods appeared on Weibo hot search, netizens talked about it, and many of them expressed their understanding: there is no way to play, there must be something to do.
Screenshot of Weibo.
Some people have combined recent hot events to remind: Don't forget to pay taxes.
Some netizens are more emotional, saying that Sun Yang's stage should not be here.
Some netizens questioned, he began to bring goods, is this not coming back?
For Sun Yang live with goods, some netizens made a summary: the end of the world is to bring goods.
Indeed, Sun Yang is not the first sports star to live broadcast with goods, before, Deng Yaping, Lin Dan, Yang Qian, etc. have participated in similar live broadcast activities, and most netizens have expressed more positive views on this.
Compared with the past, the current athletes seem to have one more optional path outside the arena - to become Internet celebrities, although some people do not live stream goods, but also through a variety of "challenges", "paragraphs" continue to attract attention, obviously every forward and like is helping them form a personal IP, whether they ultimately choose to monetize, these traffic has the possibility of monetization.
Some people say that this is a "two-way rush" between sports stars and fans, but it also "happens" to be in the heart of the "traffic economy". On this road, Sun Yang is not the first, nor will he be the last. (End)