Recently, Kaihua International Center, a super Grade A office building located on the central axis of the CBD of Zhujiang New Town in Guangzhou, presented a journey of light and shadow that integrates nature, art and humanities for the public - the 2021 Kaihua International Center "Nature and Nature" environmental protection photography exhibition. This photo exhibition specially invites Guo Ji, a natural and humanistic photographer who enjoys a high reputation in the domestic photography circle, as the main exhibition artist, to bring the grand and beautiful natural scenery into the super high-rise office space in the city center.
From December 2021 to late January 2022, nearly 60 natural scenery art photographs taken by Guo Ji around the world were unveiled in the bright sky lobby on the 33rd floor of Kaihua International Center.
This is the fourth time that Kaihua International Center has held the "Nature and Nature" series of exhibitions, starting from the previous wood art, paper art, glass art to this photography art, the "Nature and Nature" series held by Kaihua International Center has become one of the influential art activities in Guangzhou city to use art to speak for nature.
Among the works exhibited by Guo Ji this time are the "Lake of Dreams" series, which won guo Ji's 11th China Photography Awards (Art Photography Category), the highest personal achievement award in the Chinese photography industry.
At this photo exhibition, the relevant person in charge of Kaihua International Center introduced, "We want to let the visitors regain the time to embrace nature through this visually shocking nature journey, and then practice environmental protection and low-carbon life, and jointly retain the beautiful nature." At the same time, he told reporters that over the years, people working in office buildings have gradually risen from the attention to the physical space to the attention to the form of spatial presentation, and also the attention to interactivity, and art is exactly the entry point of interaction, and the appreciation and dissemination of works of art will not only be limited to traditional channels such as museums and art galleries, but also enter people's lives in a more accidental, more casual and more everyday way in this way.
It is worth mentioning that there are also 40 excellent nature-themed photographic works selected from the previous solicitation activities from the employees of the tenant enterprises of Kaihua International Center.
At present, it has become a fashion to hold art exhibitions in commercial centers, such as the art space of K11 in Guangzhou, which joined hands with artists Kong Shanji, NANZUKA Gallery and ZHEN. Zhizhen last year to jointly present the first immersive solo exhibition "Empty Mountain Base Shark Field" of hall-level artist Kongshan Ji in South China, becoming a new Internet celebrity punch card. Guangzhou Gongmeigang Creative Park also attracts many hipsters because of the large-scale installation art. There are many related examples, but the point is that this fashion has also inspired the emergence of more personalized and niche art spaces, which enrich the artistic life of different levels of commercial spaces and add to the cultural atmosphere of commercial spaces.
The commercial center with "wisdom + health + community" as the development direction is reflecting a new urban lifestyle, implanting art into the original serious and business office lobby, so that urban people in a hurry can interact with artists who have never met in the air, feel the works of artists, enjoy spiritual relaxation and joy in the busy work interval, so that more urban buildings with a strong commercial atmosphere can also become the carrier of artworks and build a diversified urban life.
Written by: Nandu reporter Zheng Haihong intern Liu Kaien