Tang Yanwen: In 2022, Sheng qu games will open a big year of products

On January 11, Sheng Qu Games 2022 "Tiger Tiger Fun" online annual meeting officially kicked off. Tang Yanwen, CEO of Sheng Qu Games, said in a New Year's speech entitled "Believe in Perseverance and Stability and Distance" that "the ability to meet users" has been the core competitiveness of Sheng Qu Games for 22 years, and in the trend of content being king, Sheng Qu Games will continue to start from meeting the needs of users, continue to increase investment in research and development, and continuously improve R & D and operational strength to create content and services with differentiated characteristics. In 2022, Sheng qu games will open a big year of products, including "Celebrating the Rest of the Year", "Famine: New Homeland", "Jojo's Wonderful Adventure Golden Hymn", "Dragon Valley International Edition", "Legend of the World" and other key IP products will be listed one after another during the year.

2022 Sheng Qu Games Annual Conference Tang Yanwen, CEO of Sheng Qu Games, delivered a New Year's speech

22 years of unchanged persistence has created the core competitiveness of Sheng Qu Games

In the past year, although the overall revenue growth of China's game market has slowed down year-on-year and the number of users has become saturated, the various businesses of Sheng Qu Games are still on a stable and long-term development track of high-quality development. In Tang Yanwen's view, although the market is changing and the industry is changing, Sheng Qu Games is committed to becoming a high-quality, globalized, new culture enterprise, and the mission of "creating the world of games" has not changed for 22 years. Because of the belief in persistence, Sheng Qu Games has the motivation to stride forward.

In 2021, while Sheng Qu Games focuses on emerging market segments such as secondary yuan, simulated leisure, and idol cultivation, and launches new products, nearly 100 stock products of its major studios still have full momentum. Through the effective operation around the needs of users, through the refinement of product details, the "Tower of Eternity" nostalgic clothes that were born on demand have achieved good results, "Final Fantasy 14" and "Blood Legend Mobile Edition" have performed well, and the performance of "Adventure Island" has also hit a record high for two consecutive years.... These products are timeless and reflect the strong strength of the "heritage" accumulated by generations of Sheng Qu Games.

While maintaining the "family base" to expand development, Sheng Qu Games is also constantly exploring the mode of foreign cooperation. In the domestic market, the joint release of "Sword Net 1: Return" with Xishanju brings a new choice for mobile game distribution; in the international market, cooperation with well-known manufacturers such as SE and KONAMI and cooperation with large IP with international attributes not only broadens the IP product line of Sheng qu games, but also plays a key role in expanding its own share in the global market.

In the "legendary" IP battle that has lasted for many years, Sheng Qu Games has also achieved great results this year. Under the adjudication of the Supreme Court of China, Sheng Qu Games' 20 years of hard work in the Chinese market for "legend" has finally been recognized by the most authoritative authority. With the further confirmation by the SPC of The Rights of Sheng Qu Games and Atox in the Chinese market to the "Legend" IP, it will not only effectively protect the rights and interests of hundreds of millions of users of the "Legend" IP, but also play a positive role in promoting the future operation and development of the "Legend" IP of The Game.

Tang Yanwen believes that all these gains come from every hard-working Sheng qu game employee. It is precisely because Sheng Qu Games has insisted on meeting the needs of users for 22 years that "the ability to meet users" has become the core competitiveness of Sheng Qu Games for a long time. It is precisely based on user needs as the starting point, Sheng Qu Games has spared no effort to build a research and operation middle office in recent years, which has not only optimized its own product development process, increased production capacity, improved quality, broadened categories, but also become a middle office that can serve the industry.

Boutique R&D is about to usher in a return Sheng qu games in 2022 to open the product year

Last year, Tang Yanwen pointed out in his speech at the annual meeting that more than 1 billion yuan of R&D investment in the past few years has not only greatly improved the quality and production capacity of Sheng Qu Games, but also revealed that Sheng Qu Games still holds more "ace IP" or "ace products" in its hands.

In 2021, the trend of content being king has come more fiercely, whether it is "Heaven and Earth Robbery" that raises the standard line of wargame RPG, "Eternal Destruction" of PC martial arts chicken eating chicken, "Harry Potter: Magical Awakening" that once dominated the list, or "Double Trip", which was awarded the TGA best of the year, once again verifying the power of boutique games. Tang Yanwen believes that "in the trend of content is king, only by starting from meeting the needs of users and creating content and services with differentiated characteristics will we gain greater advantages." From Tang Yanwen's words, it can be seen that Sheng Qu Games is constantly improving its research and development and operational strength, and the high-quality products they want to do are not only of high quality, but also to meet the personalized needs of different target user groups.

Tang Yanwen said that in 2022, Sheng qu games will open a big year of products, including the MMO mobile game "Qing Yu Nian" with the main theme of "collision and integration of ancient and modern cultures", the sandbox survival mobile game "Famine: New Homeland" with high freedom and multiplayer gameplay, the first legendary game "Legend world" created by Unreal Engine 4, the action MMO "Dragon Valley International Edition" that follows the lockless battle mode, and the key IP products such as "Jojo's Wonderful Adventure Golden Hymn" adapted from the well-known animation IP will be released one after another during the year. And these are the returns of Sheng Qu Games' insistence on boutique research and development.

Build more creative, soulful, and meaningful organizations

The key to the development of enterprises has always been talent, with the game market more segmented in recent years, the competitive pressure increased, high-quality mature talents and game segment talents have become the target of major enterprises. In the "2022 China Game Industry Potential Analysis Report" released by Gamma Data, the scale of China's game industry will reach a historic scale of nearly 300 billion yuan in 2021, and the huge market size means that there are many potential fields, and the layout of advantageous subdivisions is the potential field at this stage, but it will also become the future development trend.

As a R&D enterprise, under the intensive R & D investment, Sheng Qu Games has higher requirements for the talent echelon. Tang Yanwen said that in order to make greater breakthroughs in the future competition, it is not only necessary to absorb and cultivate more talents, but also to build a more creative, more soulful and more meaningful organization. The first is to build a symbiotic organization facing future competition, while paying attention to "attracting people", it is more important to pay attention to "educating people" and "retaining people"; secondly, to create a learning organization with beyond change, whose learning ability is faster than change, who can have higher growth.

The following is the full text of the speech:

Dear Brothers and Sisters,

The mixed year of 2021 has just passed, and the year 2022, which is surging with hope, has begun. Although the epidemic has once again hindered our face-to-face reunion, with a little regret; But fortunately, everyone is still energetic and insists on their respective posts. It is precisely because of this persistence that the various businesses of Sheng Qu Games have been stable and far-reaching. So here, I would like to express my sincere thanks to all of you who have been side by side along the way, and to say to everyone: Happy New Year!

"If you turn back the clock, will you still choose this path?" I believe that many people have had such thoughts like me. In the past 2021, many habitual images have undergone unaccustomed changes, such as ChinaJoy, which was open for 4 days, was cut off for the first time due to the epidemic. But there are also many things that will not change in any way, as far as Sheng Qu is concerned, that is, in the past 22 years and more than 8,000 days, we have always been committed to becoming a boutique, global, new culture enterprise, so that games can create the world - this mission has never wavered, which shows the importance of believing in persistence.

Because of the belief in persistence, it gives Sheng Qu Games the motivation to stride forward. In the past year --

Our stock products reflect the strong strength of "heritage"! Through the refinement of product details and the fruitful operation around the needs of users, the "old projects" of major studios are like Su Bingtian, 32 years old on the 100-meter track of the Tokyo Olympic Games, radiating the momentum of no less than that of young people: "Aion" nostalgic clothes have achieved good results on demand, "Final Fantasy 14" and "Blood Legend Mobile Edition" are full of tough performance, and the performance of "Adventure Island" has also set a record high... So I would like to say that while we focus on emerging market segments such as secondary yuan, simulated leisure, and idol cultivation, we must not forget the nearly 100 stock products, which are the "family foundation" that Shengqu has put into painstaking efforts and inherited relays for generations, and today we have no reason to slacken off.

We insist on constantly exploring models of foreign cooperation. In the domestic market, the launch of Sword Net 1: The Return brings a new choice to the distribution method; In the international market, cooperation with well-known manufacturers such as SE and KONAMI and cooperation with large IP with international attributes also plays a key role in expanding our share in the global market.

We spare no effort to build the R&D middle office, with an average annual investment of more than 1 billion yuan in research and development. It is based on user needs: optimize the process, increase production capacity, improve quality, broaden categories, and gradually form a standardized system, and today it is proud to become the middle office of the service industry.

Finally, and most importantly, with the support of the Supreme Court, the protracted "Legends" IP dispute has also settled on Christmas Day 2021. Our 20 years of hard work in the Chinese market for "Legend" has finally received the most authoritative recognition, which is also the best New Year's gift.

All these gains come from every hard-working brother and sister, because you understand that achieving "the ability to meet users" has been the core competitiveness of Sheng Qu Games for 22 years; And you are constantly stockpiling "strong your abilities" for tomorrow.

Therefore, if you want to answer the question just now - "If you turn back the clock, will you still choose this path?" ", no doubt I will say: YES!

Persistence always pays off, walk steadily and far, and gather the power of fun games to rush to dreams. In the new year —

Let's start the new year of the product of Sheng Qu Games and send good wishes to the "children" who are about to be born. Key IP products such as "Celebrating the Rest of the Year", "Famine: New Homeland", "Jojo's Wonderful Adventure Golden Hymn", "Dragon Valley International Edition", "Legend of the World" and so on will be listed this year. These are the rewards of insisting on high-quality research and development.

Therefore, let us continue to increase investment in research and development, and constantly improve our R&D and operational strength. Facts have long proved that in the trend of content is king, only by starting from meeting the needs of users and creating differentiated content and services will we gain greater advantages.

Let's build more creative, soulful, and meaningful organizations together. The first is to build a symbiotic organization for future competition, while paying attention to "attracting people", we must pay more attention to "educating people" and "retaining people"; The second is to build a learning organization that transcends change, and whoever has the ability to learn faster than the change can have higher growth.

I ask even more that we take the initiative to face the future. The development of human society has tended to the inevitable stage of the birth of virtual reality, which is irresistible. In the past, we lived in a three-dimensional reality space, and it was the Internet that brought two-dimensional screens and online games that we were proud of. But today, a three-dimensional virtual space has emerged, and the reorganized time and space will burst out of open-ended, user-created, deeply immersive, and realistic experience game products; On the other hand, the game engine tools we are good at using, the virtual environments we are good at building, and the virtual world consumption scenarios that we are good at designing also mean that we can "jump out of the game to make games" and create geometric new business opportunities.

The road is long and the road is long, every brother and sister of the fun game, I am willing to work with you, firmly to do things that jump out of the comfort zone, creative things and things that require time accumulation, with the strength of perseverance and the steady pace, to meet the opportunities and challenges of the future!

I sincerely wish you all the best, a happy family, and a mighty year of the tiger!

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