2021 is the opening year of the "14th Five-Year Plan", and it is also the advanced year for Chinese auto companies to enter high-quality development, and the automotive industry is also accelerating self-transformation. New technology changes based on new energy and intelligence continue to evolve, personalized and diversified user needs have gradually become a trend, and Chinese auto brands have ushered in a stage of high-quality development driven by innovation.
Only reformers advance, only innovators are strong, and only reformers and innovators win. Change is the key word of Great Wall Motors in recent years, and in 2021, Great Wall Motors released its 2025 strategy to continuously transform into a global intelligent technology company. In the past year, Great Wall Motors has deeply cultivated new energy and intelligent new tracks, continued to promote category innovation, accelerated the pace of global competition, and successively created the "Great Wall Phenomenon" that detonated the industry and wrote a new chapter in development.
Self-reform continues to accelerate with a new ecology to go out of the new world
In the face of the ever-changing new pattern of the industry, Great Wall Motors continues to maintain the sense of crisis of "life hanging on the line", accelerates the transformation of "global intelligent technology companies", and is determined to transform itself and continue to advance on the road of transformation.
In order to further enter the game, Great Wall Motors released the 2025 strategy, proposing a new strategic goal of achieving global annual sales of 4 million vehicles and operating income of more than 600 billion yuan by 2025, as well as the new positioning of global layout, large investment in research and development, great changes in enterprises and large operations of users, and continuing to promote comprehensive and thorough innovation and change.
Great Wall Motor's 2025 strategy was released
In the past year, Great Wall Motor's 3.0 version of the organizational structure of "strong backstage, large middle office, and small front desk" has continuously exerted efforts to promote a number of small front-end organizations built with the concept of "one car, one brand, one company", which can accurately and agilely link users, improve the operational efficiency of enterprises, and further implement user needs.
Great Wall Motor 3.0 version organizational structure
Eclectic and do their part. In 2021, Great Wall Motors will continue to promote the "10,000 People Plan" and the "Global Talent Living Water Plan", continue to improve the construction of talent echelons, strengthen the internal mobility of employees, and activate employee potential. In order to promote the transformation of employees into "partners", Great Wall Motors has landed a new phase of equity incentives, and at present, the cumulative grant of equity incentives in the two phases has exceeded 12,000 people, covering 50% of core employees.
Drive the transformation of employees into "partners"
In the user era, Great Wall Motors has always adhered to the user-centered approach, continuously deepened the C2B user operation model, and played with users in the fields of personalized naming, product modeling, body color, owner culture, peripheral products, etc., and built a new value system for enterprises and users to operate together. At present, Great Wall Motor's five major brand APP has more than 5 million registered users, and the daily activity rate is in the first echelon of the industry.
Deep ploughing of the new track "Great Wall of Science and Technology" bloomed
In recent years, new energy and intelligence have become a new engine for the development of the automobile industry, and only by leading this new track can Chinese automobiles achieve true transcendence. Since 2021, Great Wall Motors has continued to deepen the new track with solid technical determination.
During the 8th Great Wall Motor Science and Technology Festival, Great Wall Motors exhibited 112 new scientific and technological achievements, becoming one of the most complete car companies in the technical layout of China's automotive industry chain, and invited leading enterprises and opinion leaders in the science and technology community and the automotive industry to hold more than 10 forums to conduct in-depth discussions on the development of the automobile industry, focusing on Great Wall Motors' forward-looking technology layout and open and win-win ecosystem, and further consolidating the "Great Wall of Science and Technology".
The scene of the 8th Great Wall Motor Science and Technology Festival
In 2021, in the field of new energy, Great Wall Motors released Dayu Battery, and opened a number of patents to the whole society free of charge to ensure user safety to the greatest extent; the world's first cobalt-free battery pack was mass-produced and loaded, which effectively promoted the cobalt-free power battery; hydrogen energy strategy and hydrogen lemon technology were officially released, and technical products such as "Beyond - Shenzhou 200" high-power fuel cell engines were unveiled within the year to accelerate the commercialization of hydrogen energy.
Great Wall Motor Dayu battery technology
At the same time, Great Wall Motor launched and mass-produced the first high-end powertrain of Chinese automobile brands in the world- 3.0T+9AT/9HAT super powertrain, the first model tank 500; lemon hybrid DHT technology has been successfully applied in Weipai Machiduo DHT, Weipai Latte DHT, Haval Chitu Hybrid DHT Version and other models, further promoting low-carbon travel.
3.0T+9AT/9HAT super powertrain
In the field of intelligence, Great Wall Motors upgraded and released Coffee Intelligence 2.0, including 1 intelligent hub (new electronic and electrical architecture) + 1 powerful cornerstone (intelligent chassis by wire) + 3 major intelligent upgrades (intelligent cockpit, intelligent driving, intelligent services), realizing Great Wall Motors' leap from perceptual intelligence to the era of cognitive intelligence.
Smart in-wire chassis
During the year, Great Wall Motor's intelligent ecological layout continued to improve, and the Coffee Intelligent Ecological Alliance was established to fully integrate the cross-industry ecological resources in the upstream and downstream of the automotive industry, inside and outside the industry, to provide users with customized and personalized intelligent products and services; strategic investment in horizons, entering the chip industry; strategically investing in Tongguang shares and entering the core industries of third-generation semiconductors; increasing investment in the investment of Zhixing and deepening the layout of autonomous driving technology.
Efficiently promote category innovation New product ecology detonates the car market
In the face of the trend of personalized consumption of automobiles, in 2021, Great Wall Motors will take users as the center, continuously promote category innovation, launch 30 new cars throughout the year, and create category brands with category innovation, promote the independence of tank brands and the global debut of Salon Motors, and form a new matrix ecology of Great Wall Motors.
Among them, the Haval brand listed new categories of products such as Haval First Love, Haval Red Rabbit, and Haval Divine Beast during the year, and worked together to help the steady growth of Haval brand sales.
Haval Divine Beast
Wei brand coffee family members Mocha, Macchido, latte have been listed, to meet the new generation of users of intelligent travel needs, a new generation of intelligent retro tide driving dream also debuted in the year, opening up a retro design as the shape, with technology to empower the core of a new category. Under the blessing of the new product matrix, the sales volume of Wei brand continued to rise.
Wei Pai fulfilled his dream
In 2021, the Euler brand will be repositioned as a "car brand that loves women more", and new members of the cat family such as Euler Ballet Cat, Euler Punk Cat, and Euler Lightning Cat will take the stage one by one to continue to pay attention to female user travel.
Euler Lightning Cat
Tank brand tank 300 delivery volume increased, for two consecutive months exceeded 10,000, luxury business series tank 800, tank 500 and mecha technology series tank 700, tank 400 also made a heavy appearance during the year, building a strong and rich product matrix of the tank brand, and successfully establishing the user's image perception of high-end off-road tanks.
Tank 500
Great Wall Pickup has maintained the first sales volume in the Chinese market and the first place in overseas exports for 24 consecutive years. In 2021, new products such as full-size pickup trucks, supercar concept cars, Great Wall artillery artillery, Great Wall cannon dragon shells, locomotive cannons, and King Kong cannons will be listed or unveiled, and the boundaries and base plates of the pickup truck market will be continuously expanded and expanded with a cannonball attitude.
Supercar pickup concept car
"The world's first warm and cool mecha technology brand" Salon Car officially debuted this year, the first in the industry to launch the "mecha technology" category, and the first new car Mecha Dragon, officially sounded the clarion call to enter the luxury pure electric car market.
Mech Dragon
The global production layout has once again achieved a breakthrough in quality and quantity
Creating globally competitive products and achieving brands with global influence is the dream that Great Wall Motors has been pursuing. In 2021, Great Wall Motors will continue to practice the globalization strategy, continuously improve the layout of the globalization system, and ride overseas with the third-generation Haval H6, Haval JOLION, Euler Good Cat, Great Wall Cannon and other global products, continuously expanding the global sales territory of Great Wall Motors, and achieving a double breakthrough in the quality and quantity of global development.
In terms of globalization system, in 2021, Great Wall Motor's Rayong plant in Thailand will be put into operation, and the acquisition agreement for the plant in Iracemapolis, Brazil will be completed. At present, Great Wall Motors has formed 13 domestic full-process vehicle production plants, 4 overseas full-process vehicle production bases, and 5 overseas KD factories around the world.
Great Wall Motor's Plant in Rayong, Thailand, started operations
In terms of global sales territory, Great Wall Motors has deeply cultivated advantageous markets and continued to maintain its leading position in traditional markets such as Russia, Australia, South Africa, Saudi Arabia and Chile. At the same time, Great Wall Motors actively explores new overseas markets, and has successively landed in new markets such as Europe, Egypt, Nepal, Brunei, Pakistan, and Laos, and has won the reputation of overseas users by virtue of its advantages in new products of global intelligent technology.
Great Wall Motors landed in the European market
Thanks to this, Great Wall Motor's overseas sales exceeded 140,000 units in 2021, an increase of 103.7% year-on-year, and sales accounted for 11.1%, achieving significant growth. Today, Great Wall Motors' cumulative overseas sales have exceeded 900,000 units, and the complete vehicles have been exported to more than 170 countries and regions.
Euler Good Cat is listed in Thailand
For Chinese automobiles, under the rolling changes in the global automobile industry, the road to advancement is long and difficult, and only by continuing to firmly change with sober self-awareness can we seek the next peak of enterprise development. Perhaps, on the road of strategic transformation of "global intelligent technology company", Great Wall Motors will bring us more surprises.