After the release of the iPhone 13, the year-long iPhone 14 conference began: all kinds of unreliable rumors, exposures, predictions all over the network
Having fed a bunch of tech media, I feel like I'm quite restrained
But the recent news is a little different
According to Twitter user Leaks ApplePro, Apple is considering raising the price of the iPhone 14 series, with some models raising their prices by $100
The specific situation is
The iPhone 14 is still priced at $799
The new iPhone 14 Max costs $899
The iPhone 14 Pro was priced up to $1,099
The iPhone 14 ProMax is priced at $1199
As a contrast
The iPhone 13 is priced at $799
The iPhone 13 Pro is available for $999
The iPhone 13 Pro Max is priced at $1099
Last year, Apple braved the pressure of chip shortage to launch the iPhone 13 without a price increase, and sales were hot
Global sales exceeded 40 million during the Christmas period, setting a record for Apple's sales in the same period
In the Chinese market, in October 2021, the iPhone won the Chinese market monthly championship again after 6 years
Then in November, the iPhone did it again
Who has eaten huawei's market share of high-end mobile phones? The answer is clear at a glance
After domestic mobile phone manufacturers share chips, systems, screens and camera modules, it is more difficult to achieve differentiated selling points
At this stage, Apple is still the king of the market
Therefore, Apple's products and pricing strategies are quite interesting
The iPhone 13 also said that the price increase before the release, the result is not
But what is certain is that the world's largest wafer foundry, TSMC, has raised its price
From the first quarter of 2022, the wafer foundry quotation will be raised, and the highest-end process below 7 nanometers (7 nanometers, 5 nanometers) will increase by 10%, and the mature process above 16 nanometers will increase by 10%-20%.
If Apple follows the price increase, it is normal operation
If Apple does not rise, it will affect profit margins
What do you think Apple will do?
I think this is quite simple, the entry model is slightly upgraded, not to increase the price or even reduce the price
Pro models upgrade a bit more, for a price increase
So that the entry-level model continues to compete for the mid-range market, leaving the Pro model alone to seek defeat
I'm right