In the field of new energy vehicles, Benchmark tesla, Porsche' China's cutting-edge brand Huaren Yuntong Gaohe began to lay out Qingdao.
According to the enterprise investigation, on December 18, 2021, Huaren Express (Shandong) Technology Co., Ltd. was officially registered and established, and the company's registered address was Room 308, No. 45, Beijing East Road, Laixi Economic Development Zone, Qingdao City, Shandong Province, and its business scope included artificial intelligence industry application system integration services; auto parts and accessories manufacturing; engineering and technology research and experimental development; auto parts research and development; and new energy vehicle sales.
Although the sense of existence is not as good as "Wei, small and rational", in September 2021, it ranked first in sales among more than 500,000 luxury brand electric vehicles and pressed the performance of porsche Taycan is enough to show the strength of Chinese Express Gaohe.
This pure electric supercar SUV is not only synonymous with "technology luxury", but also the concept of "three wisdoms" integration of smart cars, smart transportation and smart cities behind it is more worthy of attention.
According to its official news, Huaren Express hopes to start from the development and industrialization of new energy intelligent vehicles, lay out smart transportation, and use this as an entrance to contribute to the construction of smart cities and change the future travel of human beings.
That is to say, Huaren Express is more like using the car as the entrance to create an intelligent network information platform for each city.
This is undoubtedly a new field that is more imaginative and worth exploring.
In addition to The Chinese Express Gaohe, Qingdao is also promoting the landing of Jidu Automobile Headquarters with baidu and Geely participation.
This means that qingdao's new energy automobile industry will be laid out in the direction of high-end and intelligent networking in the next step.
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Speaking of new car-making forces, the industry may hear the most is "Wei Xiaoli", at most plus Nezha, Weima, Zero Run and other cutting-edge brands.
However, the Gaohe brand under Huaren Express, known as the ceiling of domestic new energy vehicle prices, is a domestic brand that competes with Porsche and Tesla at the same price point.
Gaohe can be simply equated with a new energy luxury car brand.
Compared with the founders of other new car-making forces that have been halfway out of the house, Ding Lei, the founder of Huaren Express, is a "autobot" who was "born and raised".
Relevant resumes show that Ding Lei, who was born in 1963, entered Shanghai Volkswagen after graduating from university, and in January 2005, Ding Lei succeeded Chen Hong as vice president of SAIC Motor Group Co., Ltd. and general manager of Shanghai General Motors, thus beginning the "golden six years" in the history of Shanghai GM.
In February 2011, Ding Lei left the automotive industry to become the Party Secretary and General Manager of Shanghai Zhangjiang (Group) Co., Ltd., and the Deputy Secretary of the Party Group and Executive Deputy Director of the Management Committee of Shanghai Zhangjiang Hi-Tech Park.
Shanghai Zhangjiang (Group) Co., Ltd. and Zhangjiang Hi-Tech Park were established in July 1992. As an important carrier to promote the development of Shanghai Zhangjiang Hi-Tech Park, Zhangjiang Group has been committed to creating a comprehensive supporting environment in the park, enhancing the park's independent innovation capabilities, and promoting the development of strategic emerging industries.
In August 2013, Ding Lei, who had worked for many years in Shanghai state-owned enterprises, was elected as the deputy mayor of Shanghai Pudong New Area.
According to CCTV's Dialogue Challenger, Ding Lei led the introduction of the Tesla project during his tenure.
In the early stage of Tesla's entry into China, there was a rumor that "Tesla eagerly handed out an olive branch, and Ding Lei resigned to be approved." ”
However, in the end, Ding Lei's first stop in resigning and going to the sea was LeTV.
In September 2015, Jia Yueting, the founder and chairman of LeTV Automobile, officially announced the news that Ding Lei had joined, but less than two years later, the two suddenly parted ways.
In 2017, Ding Lei officially founded Huaren Express Company and started a car-making journey.
Long-term work in shanghai Volkswagen and Shanghai GM and other established state-owned enterprises, but also led the introduction of Tesla, coupled with a short experience with Jia Yueting, so that Ding Lei from the beginning of his own entrepreneurial car has a clear positioning: ecological, high-end, intelligent.
In Ding Lei's eyes, the car should be seamlessly connected to the Internet, the Internet of Things and the energy network, becoming a node of the future city, truly connecting the car, road, and city, and realizing the free flow of data and energy.
This is the huge ecosystem formed by the "three wisdoms" strategy of Huaren Express, which has aroused heated discussion: "smart cars", "smart transportation" and "smart cities".
In July 2019, Huaren Express officially released the luxury smart pure electric brand Gaohe HiPhi.
On September 24, 2020, Huaren Express's first product, the Supercar SUV Gaohe HiPhi X, was officially launched on September 24, and the price range of the inaugural model was 680,000-800,000 yuan.
During the 2020 Beijing International Auto Show, Ding Lei, founder and chairman of Huaren Express, said very affirmatively in a special interactive interview with Tencent Auto's "E Enterprise TALK" that its competitor is Tesla, "We want to build a truly high-end luxury intelligent electric vehicle brand for China and create an epoch-making intelligent electric vehicle." Tesla Model X compared with our car, no matter from the design, modeling, materials, workmanship, and then to the configuration level, we can compare, the difference is not a little bit or two. ”
Ding Lei, who was once regarded by Tesla as a crush and knew the roots of Tesla, did not look down on Tesla in the end.
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In the automotive field, Ding Lei has always been confident, "I have been a CEO for six and a half years, sold millions of cars, and I have a lot of experience in channels, including services. ”
He is also a technical controller, and the basis of the collation channel is said to be a scientific data software analysis.
At the same time, Ding Lei is also constantly collecting troops and buying horses, and has made sufficient efforts for mass production delivery.
In May 2021, Li Feng, former general manager of Dongfeng Yueda Kia, took up the position of co-president of the company and chairman of Gaohe Automobile Sales and Service Company, and was fully responsible for the integrated sales, after-sales and charging business of Gaohe Automobile, as well as user development and operation, as well as the public relations and product communication of Gaohe Automobile brand.
In addition, Li Yifan, former Vice President and Chief Financial Officer of Geely Holding Group, also joined Huaren Express in April as Chief Financial Officer (CFO).
On May 18th, the "HiPhi X Vehicle Delivery Ceremony of Huaren Express Gaohe Factory" was held at the Gaohe City Boutique Factory in the center of Yancheng City, Jiangsu Province. According to the previous official announcement of Gaohe Automobile, the scheduled number of Gaohe HiPhi X has exceeded 4,000 vehicles.
According to the data, in July, in the list of more than 500,000 luxury brand electric vehicle sales, Gaohe HiPhi X ranked second with a score of 428 vehicles, second only to Porsche.
In September, Gaohe HiPhi X ushered in a highlight moment, with a total of 641 vehicles sold this month, beating the Porsche Taycan, becoming the first luxury brand electric vehicle sales of more than 500,000, and the first time that a Chinese brand ranked first in the field.
According to Yancheng media reports, from July to November 2021, Gaohe Automobile temporarily delivered 2805 vehicles, surpassing many luxury brands at home and abroad, and is expected to become the champion of more than 500,000 luxury brand electric vehicle sales in the second half of the year.
On November 6, 2021, Gaohe Auto released its second flagship, a futuristic "digital mecha" - Gaohe HiPhi Z mass production stereotype car.
Regarding the Gaohe HiPhi Z car, Ding Lei said that he was inspired by Einstein's view of time and space, traveling through time and space with his thoughts, exploring the immortal digital soul injected into the machine, creating an immortal digital life form, and the shocking design and the human-computer interaction awakened by the "machine" to bring the sci-fi future in 20 years to the present.
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On the one hand, it is busy with delivery, on the other hand, Huaren Express has not stopped the pace of national layout.
Qingdao, which aims to build a new highland for new energy vehicles with global competitiveness, has thrown an olive branch to Huaren Express.
On the afternoon of September 30, 2021, Qingdao Mayor Zhao Haozhi met with Ding Lei, founder, chairman and CEO of Huaren Express Holdings Co., Ltd., and his party at the office building of the municipal government.
Previously, the Qingdao Daily published on September 19 "Strongly Promote key industries and the construction of "four new" economic projects" reported to Laixi that the focus is on promoting the signing of projects such as Huaren Express Gaohe Automobile, Jidu Automobile Headquarters, and Geely Automobile and Guoxuan Phase III 7GWh power batteries.
In addition to the Chinese Express Gaohe Automobile, another Jidu Automobile Headquarters has also attracted much attention.
Jidu is an automotive robot start-up company initiated by Baidu Group and invested by Geely Group. The company was officially established in March 2021. Jidu is committed to the research and development and popularization of the world's top autonomous driving and human-computer interaction technologies, creating a revolutionary automobile robot with emotion and intelligence.
On January 6, 2022, during the 2022 Consumer Electronics Show (CES), Baidu and Jidu jointly announced that Jidu's first production model will be equipped with NVIDIA DRIVE Orin SoC (System-on-Chip). The jigzag model is expected to be launched in 2023 and will become an automotive robot capable of L4 autonomous driving capabilities. At the same time, the concept car of the product is expected to be officially unveiled at the Beijing Auto Show in April this year.
Whether it is a Chinese Express High-Company Automobile or a Jidu Automobile, one thing in common is to emphasize the intelligent attributes of the car and emphasize the integration of artificial intelligence and automobile scenes.
This is actually the evolution direction of future cars.
In particular, Jidu, which integrates Baidu's intelligent driving technology, has led the entire industry from the beginning. Whether it is the accumulation of relevant patents over the years or various international authoritative indicators, Baidu is at the forefront at home and abroad.
For Qingdao's new energy automobile industry, it has been facing the problems of low-end brand and insufficient research and development capabilities.
Therefore, from the launch of the Audi A3 in September 2020 to the visit to the FAW Hongqi Factory in March 2021, and then to the negotiation of Gaohe and Jidu, it reflects Qingdao's determination to move towards the middle and high-end in the planning of the new energy automobile industry.
Qingdao proposed that during the 14th Five-Year Plan period, new energy vehicle research and development institutions will be introduced and laid out, and vehicle enterprises will be encouraged and supported to set up R&D centers in Qingdao, form an automotive industry science and technology innovation alliance, and carry out joint technical research around key common technologies such as vehicle design, power system research and development, control system research and development, and intelligent networked vehicles.
From the current point of view, Qingdao new energy vehicles have missed Weilai, ideal, and Xiaopeng one after another, if they can introduce high hehe and set degree, they have every opportunity to achieve counterattack.
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However, it is not easy for Qingdao to realize the landing of the headquarters of Huaren Yuntong Gaohe.
The project of Huaren Express in Yancheng has been progressing smoothly and has received strong support from the local government.
As early as 2017, Yancheng State-owned Assets Platform cooperated with Huaren Express Holdings Co., Ltd. to establish Huaren Express (Jiangsu) Technology Co., Ltd., and since then, it has launched the first mass-produced model, Gaohe HiPhi1, in only two years.
One detail is that whether it is the on-site promotion meeting of the Huaren Express new energy vehicle project held in Yancheng or the haiPhi X vehicle delivery ceremony of the Huaren Yuntong Gaohe factory, the leaders of the four sets of teams in Yancheng will all be present.
The main leaders of Yancheng city once stated that automobiles have always been the leading industry and pillar industry in Yancheng, which can also be said to be the lifeblood industry. The new energy automobile industry is an important development direction in the future, whether from a strategic point of view or from a practical level, we must firmly accelerate the confidence of the development of the new energy automobile industry, actively seize market opportunities, fully support the development of Huaren Express in Yancheng, and drive the Yancheng automobile industry to achieve high-quality development in the "change and breaking the situation".
Cao Lubao, the current secretary of the Suzhou Municipal Party Committee, has participated in the promotion of the Yancheng project for many times as the mayor of Yancheng.
On December 30, 2021, the first monthly output of Gaohe City Boutique Factory exceeded 1,000 vehicles and the completion of the first batch of engineering trial vehicles of Gaohe HipPi Z was held at Gaohe Factory. Zhou Bin, acting mayor of Yancheng, and Ding Lei, chairman of Huaren Express Gaohe Automobile, jointly launched the 1,000th vehicle off-the-line ceremony and unveiled the first batch of engineering trial cars for HiPhi Z.