Dongfeng Citroen, a French brand that once deviated from the mainstream track, is returning to the main stage of China's automobile consumption in a unique way.
Author: Liu Zhixiang
Image: Official
At the beginning of 2022, in Sanya, Hainan, Dongfeng Citroen held a press conference in the name of "co-creation" with a pioneering attitude, proving that this French brand, which once deviated from the mainstream track, is returning to the main stage of Chinese automobile consumption in a unique way.
The theme of this conference is "not defined, self-illuminating", when the lifestyle opened around the Versailles car and the rhythm of the young generation of artists after 95 brushed the circle of friends, some people in the automotive industry sighed that versailles this car for consumers, is indeed a product that does not need to be defined, because as long as it wants it to become something, it will be what it will be.
Therefore, Dongfeng Citroen Versailles, a self-created faction.
The so-called class battle over the car, as well as the stereotypes inherent in French cars, have been surpassed by the hands-on experience of more than 12,000 current owners. Under the advantages of reasonable price positioning and diverse use scenarios, consumers will naturally vote with their own independent thinking, and do not have to blindly follow the rhythm of others.
From the point of view of a car, his own tool attributes determine that Versailles is first and foremost a great family car. In terms of the design, craftsmanship and material use of its chassis, the attitude and persistence of the French system are worth learning from all brands, which has been reflected countless times in many car dismantling projects.
Most importantly, Versailles gives life more imagination, and its humanized design and extensibility provide more use scenarios for car life. For example, it can be converted into a station wagon, can be a family car, but also has good passability, 1.6T engine and 8AT gearbox cooperation is smooth and smooth, but also very fuel-efficient.
At the press conference, many car owners showed the lifestyle they wanted with practical actions, and Versailles gave them the greatest satisfaction. Whether it's a sports modification or a leisure trip, the difference of this French car is easy to get more attention.
According to the data, since the listing in mid-September, Dongfeng Citroen has been working hard to ensure the delivery and production of Versailles, and has delivered a total of 12,114 units, of which November and December have exceeded 5,000 units for two consecutive months, and Dongfeng Citroen plans to deliver more than 5,000 vehicles in January.
The biggest challenge at Versailles at the moment is the pressure to deliver, as a significant proportion of booking customers unsubscribe due to long wait times. To this end, DPCA group has attacked everywhere to deal with supply chain shortages, especially focusing on the current chip crisis.
At the press conference, Dongfeng Citroen promised to continue to "customer-centric", continue to co-create with customers, and fully launch the 2022 annual Versailles small goal co-creation collection and sharing, owners club certification, Versailles C5 X modification competition and life peripheral development and co-creation of four major co-creation activities, so that customers can truly enjoy the happy life of "because of you". At the same time, Dongfeng Citroen also plans to launch the Versailles C5 X Year of the Tiger co-creation version this month to cheer for the opening of the Year of the Tiger.
From the perspective of the age structure of car owners, Versailles covers post-70s to post-90s car owners. A group of people with feelings and attitudes who became loyal fans of this once-neglected legal brand. Some people concluded that there will be Versailles in 2021, but the three driver editors disagree. Versailles is not a phenomenon, but an attitude to life.
Dongfeng Citroen has captured the needs of Chinese consumers at the right time, and in the era of constant changes in car life and the emergence of internal rolls, consumers with personality must have both the quality of life and the attitude of life, so Versailles has become their current priority to the greatest extent.
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