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With sales of more than 150,000 in 14 months, why is Geely Xingrui the main force of the "hard gang" joint venture?

With sales of more than 150,000 in 14 months, why is Geely Xingrui the main force of the "hard gang" joint venture?

Introduction: The prince will have a kind of Xiangning? In the face of the continuous sinking and downward exploration of foreign brands, Xingrui has built a "moat" of high quality and high value of Chinese brands in the car market.

Sagittarius, Langyi, Corolla, these well-known mainstream joint venture cars, have always been the evergreen of China's compact sedan market. In 2021, however, things may be a little different. As a new force, Geely Xingrui has directly attacked the hinterland of these veteran family cars.

In 2021, when Delta and Omicron are in turmoil from time to time, there are many touching moments in all walks of life. In this battle without smoke of gunfire, we have the conviction of victory. Just like the simple herdsman uncle who lit up the national emblem a few days ago, it made people feel the power of faith.

In the automobile industry, which is a pillar industry of the national economy, Chinese car companies also have a firm belief in making Chinese automobiles bigger and stronger. In recent years, thanks to the rapid progress of science and technology, this force has become more and more obvious and powerful. China's private car company Geely Automobile has handed over a gratifying report card, showing strong development resilience and endogenous power.

With sales of more than 150,000 in 14 months, why is Geely Xingrui the main force of the "hard gang" joint venture?

In the 14 months of listing, the sales volume exceeded 150,000 vehicles, which is the market achievement of Geely Xingrui. Recently, Geely Xingrui and Volkswagen's veteran Sagittarius launched a frontal hard game in a cold environment.

In Suihua City, Heilongjiang Province, at minus 20 °C, Xingrui and Sagitar are ready to launch a "all-round family car MVP battle", passing the three assessments of braking (AEB), ring racing, and extreme weight.

In the AEB test, both vehicles drove at the same speed, fixing obstacles to the fake car. According to the field test results, Sagitar successfully braked in the 30km/h test, but regretted withdrawing from the challenge due to contact with the obstacle of the fake car at a speed of 40km/h. Xingrui successfully completed the 30km/h-45km/h three-wheel test; at the same time, its dashboard also has image and sound warning prompts, automatically opens the double flash, and there is no slippage phenomenon after braking.

With sales of more than 150,000 in 14 months, why is Geely Xingrui the main force of the "hard gang" joint venture?

Although both Xingrui and Sagitar are equipped with AEB pre-collision system, a careful comparison shows that Xingrui is equipped with one more monocular camera than Sagitar, which makes the identification more accurate. In addition, Xingrui is equipped with a combination of penetrating double diaphragm vacuum booster and ITT copper-free brake pads, and the normal road surface 100km/h brake stop only needs 34.66m.

In the second ring race, the test site was an ice surface 45 cm thick and 200 m diameter. After dozens of rounds of challenges, the best lap time of Xingrui is 33.27s and Sagittarius is 34.45s; and in terms of average lap speed, Xingrui is leading Sagittarius with an advantage of nearly 2s.

At the same time, thanks to the low-weight bottom disc design given by the CMA architecture, as well as the chassis-by-wire and DP-EPS steering power system, Xingrui steering is more precise, and has both driving comfort and sports driving control, and has stronger grip and better cornering operation under full power, thus giving the driver more confidence.

With sales of more than 150,000 in 14 months, why is Geely Xingrui the main force of the "hard gang" joint venture?

In the final weight-handling project, the two vehicles dragged 300-1000 kilograms of load increments on the ice and snow road with extremely low grip to carry out a straight-line acceleration test to test the load-bearing capacity and straight-line acceleration ability.

After grouped multi-round testing, Sagitar is equipped with a relatively small displacement of 1.4T+7DCT, when the load is heavier in the later stage, the driving process is obviously difficult, and the throttle opening is getting bigger and bigger; especially when the load exceeds 1000 pounds, the body of the car during the acceleration process has a serious deviation and slippage phenomenon, and it is regrettable to retire for safety.

With a more powerful 2.0TD engine and a high-strength body, Xingrui is more relaxed than Sagittarius. With the increase of the load, the speed of Xingrui acceleration does not need to be high to drive the vehicle forward, and the additional race successfully challenges the load of 1360 kilograms, 1380 kilograms and 1400 kilograms, judging from the driving state of the vehicle, there is still the potential to continue to increase the weight.

With sales of more than 150,000 in 14 months, why is Geely Xingrui the main force of the "hard gang" joint venture?

Judging from the results of the above three challenges, The performance of Xingrui in terms of safety performance, power, control and other aspects is obvious to all, and the product strength is not inferior or even catches up with the mainstream joint venture models. The solid product strength has also laid the foundation for sales, and Xingrui has maintained a steady trend of more than 10,000 per month since its listing. With more and more Geely high-end models entering the "ice and snow world", the northern market of Geely Automobile may break the ice.

Of course, in addition to solid product strength, Xingrui has also carried out a variety of user experience activities to accumulate a good reputation with deeper emotional connections.

With sales of more than 150,000 in 14 months, why is Geely Xingrui the main force of the "hard gang" joint venture?

The complex and changeable economic and social environment will not become an excuse for brave challenges and hard runners, and Geely Xingrui has accelerated into the list of popular cars. With the sales volume of high-end models accounting for 66% and the average transaction price exceeding 134,000 yuan, Xingrui has filled the long-term gap of Chinese brands in the car market of more than 120,000 yuan and stood firm against the joint venture family car.

Subverted in the market changes, will Xingrui be a new way out for China's car? The author believes that Geely Xingrui is the first, but not the last, to lead Chinese cars to achieve a breakthrough in car products.

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