"Foodaily picks up the food industry's most important and valuable new product information and news every week on time, and all the companies that may change the industry are among them. ”
Text: Foodaily
Source: Foodaily Daily Food (ID: foodaily)
new products
1. Nestlé, Ili, Oreo, RIO, and Luckin are all on the new side, and the pink storm sweeps through the cherry blossom season
2. Optimistic about the subdivision of tea drinks, Nongfu Mountain Spring has successively pushed new oriental leaves and brewed tea mountain spring water
3. PepsiCo wild cherry flavor freshly listed, helping the spring market
4, Le Chun push pure drinking yogurt & pudding cup, farewell to low-temperature yogurt expired anxiety
5. Lipton's new iced tea powder + cold brew tea combination, refreshing summer ~
6. Huiyuan pushes healthy sparkling juice and new sleep juice
7, the old gold mill on the new customer coffee, open up a new species of coffee
8, Good Maiduo's light drink brand zero small light, push Chia seed oat fiber powder set
9, ffit8 pushed the first festival limited protein bar, rose walnut flavor to help your beauty
10. WonderLab pushes new sleep sandwich fudge, adding functional food tracks
Investment and financing
11. Daily Black Qiao completed tens of millions of A round financing, and iQiyi invested in the shares
12. Committed to restoring chinese characteristics of noodles, the instant noodle brand Jinmiantang completed the A+ round of financing
13. The Chinese fast food brand met Xiaomian and obtained tens of millions of yuan in financing, led by Country Garden Venture Capital
14. Cloud Water, a functional beverage brand, has raised a $2.7 million seed round to further expand the retail market
Plant meat maker Planted, which received $18.3 million in funding, will continue to ramp up research and development efforts
Company News
16. JDB plans to go public within this year and raise at least $300 million before the IPO
17. American coffee brand Blue Bottle Coffee is recruiting a brand director, or will open a store in Shanghai
18. Nestlé acquired essentialia water, a producer of alkaline water, to lay out the high-end market
19 Mondelēz acquires Gourmet Food, an Australian food company, to strengthen its snacking leadership
With the bloom of cherry blossoms, major brands such as Nestlé, Yili, Oreo, RIO, luckin and other major brands have launched new cherry blossom-themed spring products.
In terms of coffee, the Nestlé Ready-to-Drink Coffee series is limited to the taste of cherry blossom soufflé lattes on The New Year. The new product selects imported high-quality coffee beans, pure milk sources from New Zealand regions, and innovatively combines the aroma of cherry blossoms and the dessert flavor of Soufflé in taste, which is rich and silky. The new product has landed in the Tmall flagship store, priced at 268g / bottle / 34 yuan.
Image source: Nestlé flagship store
Luckin's new cherry blossom season products include 6 cherry blossom special drinks, 1 hanging ear coffee and 4 cherry blossom peripherals. Cherry blossom special drink taste is light and elegant, the aftertaste of flowers is long, and the layering is obvious. Ear-hanging coffee is a selection of 100% Arabica coffee beans from the Yunnan region, inspired by spring, with medium and light roasting and sun treatment. Hanging ear coffee has been listed in the Tmall flagship store, priced at 7 bags / box / 49 yuan.
Image source: Luckin
After the first pink turn last year, Oreo's spring-limited new products this year are bursting with hearts. Cherry blossom strawberry, sweet and sour plum two flavors of sandwich biscuits, with the new national style packaging, once again refreshed the biscuit industry value ceiling. Crispy Roll introduces three new flavors of red strawberry, Japanese matcha, and cherry blossom matcha, with a crispy outer skin and a silky filling, a box of satisfaction. At present, the products have been on the new FamilyMart and Mondelëz Tmall flagship store, and the price of sandwich biscuits is 388g/ box / 35.9 yuan.
Image source: Mondelëz's official flagship store
For the first time, Yili's milk drink brand Yogurt also changed the iconic green box packaging, quietly "blushing" for the arrival of the cherry blossom season. The new product is limited to the taste of cherry blossom plum, which is fresh in the mouth and accompanied by the silk fruit acid of green plum, which is more recognizable and memorable than the simple cherry blossom taste. The original flavor was also replaced with cherry blossom two-dimensional packaging to create a CP packaging concept. The new product is priced at 250ml * 24 boxes / 48 yuan.
Image source: yogurt
RIO is slightly drunk with a limited flavor of cherry blossom agave, using a variety of floral and fruit aromas to match the agave imported from Mexico, blending a light and charming cherry blossom fragrance, and the entrance is soft and sweet. The new product packaging borrows the concept of "pink dai" to shape the image of the national style beauty, and the Tmall supermarket limits the price of 330ml * 8 cans / 104 yuan.
Image source: RIO Tmall flagship store
On March 5th, Nongfu Spring launched a new product that has been polished for five years, Wuyi Mountain Brewing Tea Mountain Spring Water. The new product selects wuyishan mountain spring water containing certain mineral elements after passing through the forest and stones, with a conductivity between 10-100μS/cm and a pH value of <7.5, which not only meets the standard of "clear, light, sweet, warm and live" of tea brewing, but also coincides with the physical and chemical indicators of tea brewing recommended by the Tea Research Institute of the Chinese Academy of Agricultural Sciences. The new product has been launched on the flagship store of Nongfu Spring, priced at 4L*4 bottles/carton/60 yuan.
Image source: Nongfu Spring
The following day, Dongfang Yeshu, a sugar-free tea brand owned by Nongfu Spring, also announced the launch of two new products: green citrus puer and Xuanmi tea. Green citrus Pu'er is a high-quality Pu'er ripe tea fermented from Yunnan large-leaf seed sun-dried green tea, with Guangdong Xinhui citrus peel, and at the same time using the original tea extract from nongfu Spring' natural water source, which restores the fresh bubble flavor to the greatest extent and the tea rhyme is mellow. The Genmi tea uses Nongfu Spring Northeast Fragrant Rice as raw material, and blends and uses Japanese steamed green tea to reduce the bitter taste of the tea leaves, making the tea soup fresh and thick, the aftertaste sweet and not hurting the stomach.
Recently, PepsiCo introduced a new wild cherry flavor, combining cola with the soft fruit aroma and pleasant acidity of wild cherries, and the packaging is eye-catching and stylish. There are always four sizes of new products: 0.33 liters for aluminum cans, 0.6 liters for plastic bottles, 1.25 liters and 1.75 liters, which are currently on the shelves of all retail chains in Russia. The drink is sugar-free and is an excellent choice for consumers seeking to be calorie-free.
Image source: Pepsi
Recently, Lechun launched a new product of pure yogurt, using 0 sucrose fermentation, extending the shelf life of low-temperature yogurt by 50%, bringing 35 days of purity, more suitable for children to drink. The sweetness in pure yogurt comes from natural plant fruits, including a raw milkshake full of milk, a mango pineapple shake with live bacteria, and a blueberry elderberry flower and fruitshake that you can drink large wild blueberries, and a mixture of 12 bottles / 149 yuan.
At the same time, Lechun also launched the Bi-layer series of new pure French pudding cups, containing 0 white sugar and full of protein, although it has a different experience of eating exquisite French dim sum, it has a more relaxed and pleasant heat control. It is also more suitable for children to drink~
Image source: Le Chun
5. Lipton's new iced tea powder + cold brew tea combination, fresh flowers and fruits, refreshing summer
Recently, Lipton launched a new flavor iced tea powder + cold brew tea bag set. New taste of iced tea powder: white peach, half orange and half lemon, grapefruit; new taste of cold brew tea: fantasy South African style apple ruyi Persian cold brew tea, vibrant Thai style pineapple roselle cold brew tea. The product selects high-quality tea leaves from the production area, extracts the essence of tea leaves, restores the true flavor of tea soup, and integrates the good tea and fruit flavor of each bite, and the content of vitamin C per serving is about half a lemon, and the calorie is about half an apple. The combination of 10 packs of iced tea powder * 3 boxes + 7 packs * 2 boxes of cold brew flower and fruit granule tea is priced at 199 yuan.
Image source: Lipton Tmall flagship store
After the delisting storm, huiyuan recently launched a 95 ° black peach compound juice drink, selecting Hua peach with refreshing breath bubbles. The juice is rich, positioning the domestic healthy bubble juice, and the pure black packaging is cool and stylish. The Tmall flagship store is priced at 420ml*6/29.8 yuan.
Image source: Huiyuan Tmall flagship store
In addition, Huiyuan's Guoli Research Institute launched a new product γ-aminobutyric acid compound juice drink, 0 fat light burden. Containing natural ingredients such as passionflower, tea theanine, GABA and more, it has been selected to help calm nerves, fight anxiety and improve sleep quality. New tasting price 50ml * 6 bottles / 120 yuan.
Recently, the old gold miller launched a supplementary coffee, three flavors gathered: L-carnitine mocha coffee, black goji blueberry, jasmine lily. The new product selects small grain coffee from yunnan high-quality origin, and combines with Chinese food culture to bring a cup of "punk health coffee".
In addition, the product does not add flavors, colors, preservatives, and does not contain vegetable fat powder. And the use of natural sugar substitute erythritol, the main low sugar low fat and 0kcal. 3 seconds instant, convenient and fast. The packaging adopts the national tide playing card design, and the independent bag is filled with nitrogen to lock the fresh. New product buy two get one free activity price 105g * 7 bags / 118 yuan.
Image source: Old Gold Mill Tmall flagship store
Recently, the cereal brand Haomaido's light drink brand Zero Xiao light launched the Chia Seed Oat Fiber Powder Set, which includes a box of Chia Seed Oat Fiber Milk Original Latte, a box of black tea lattes, and a high borosilicate glass shaker cup. The new product uses U.S. patented white kidney bean extract and Mexican chia seed powder, using milk source imported from New Zealand skim milk, each bag of 10g contains a dietary fiber content of about equal to 300 grams of lettuce, and the calorie is as low as 36kcal, which helps anti-glycolysis oil. The product is packed in a portable package, mixed with 150ml of warm water, and shaken to enjoy. At present, it has been listed on the flagship store of Maddo Tmall, priced at 1 set / 159 yuan.
Image source: Good Maido Tmall flagship store
On women's day, ffit8 launched the first festival-limited rose walnut flavored protein bar. The protein bar is supplemented with fish collagen peptides, heavy red rose petals, acerola cherries and other ingredients, focusing on young female consumer groups. With an average calorie of about 125Kcal, weight management can be easily achieved by using scientific calorie difference while nutritional balance. The new products have been sold on Tmall, JD.com and other platforms, priced at 35g * 7 / 119 yuan.
Image source: ffit8
After the launch of hyaluronic acid gummies, recently, WonderLab launched a new sleep sandwich fudge, using food-grade raw material GABA, which helps relieve stress and anxiety, promote the effect of balancing emotions, and naturally extracts 3 major raw materials: tea theanine, passionflower, and lemon balm, all-round effective improvement of sleep quality. In addition, the sandwich of this product is also rich in juice, juicy Q bomb. The calorie of one is about 13.6kcal, 0 sucrose 0 burden. The product has been listed on the Tmall flagship store, and the price of a box is 4g * 20pcs / 159 yuan.
Image source: WonderLab Tmall flagship store
Recently, the new sharp black qiao brand daily black qiao has completed tens of millions of yuan A round of financing, the investors are Yunyan equity, iQiyi. It is reported that this is also the first time that iQIYI has invested in local life brands.
Founded in 2019, Daily Black Qiaocheng is the first healthy chocolate brand positioned as "0 white sugar, high dietary fiber", and has become the top 1 of the Tmall black qiao category in the past 30 days less than a year after its launch on Tmall. At present, there are three series of daily blacks, namely the Ultimate Series, the Black Milk Series and the Popomus Series, aiming to create a new way to break people's stereotypes and enjoy chocolate.
Image source: Daily Black Qiao
Recently, the new brand of instant noodles, Jinmiantang, completed the A+ round of financing, with Xiaohongshu leading the investment and the new world following the investment. The round will be used for brand building, team building, R&D and supply chain inputs.
Founded in 2019, Jin Noodle Tang is committed to truly restoring Chinese noodles to consumers in the form of fast food. At present, it has two product lines: the original soup product line includes three flavors of beef knife noodles, tomato beef noodles, and pickled pepper beef noodles; the Top Ten Famous Noodles series in China restores ten regional noodles such as Shaanxi oil noodles, Henan lamb braised noodles, etc. Since its products landed on Tmall in March 2020, it has sold more than 1.8 million boxes in just one year.
Image source: Jinmiantang
It is reported that the Chinese fast food brand met Xiaomian to complete a new round of financing of tens of millions of yuan, led by Country Garden Venture Capital, the original shareholders Hongyi Baifu, Xijiade continued to follow the investment, and this round of financing was served by Mu Mian Capital as the exclusive financial adviser. The financing will be used for brand building, digital construction, store expansion, and supply chain construction.
Founded in Guangzhou in June 2014, Meet Small Noodles has entered the market with its unique Sichuan-Chongqing style snack subdivision, and its rich products and highly elastic price range can meet the consumption scene of the whole period. By the end of 2020, there are more than 100 stores in Xiaomian, with a monthly traffic of nearly one million.
Image source: Google
It is reported that the functional beverage startup Cloud Water has raised $2.7 million in seed financing, which will further expand its retail and direct-to-consumer product line.
Founded in 2019 and headquartered in New York, Cloud Water primarily offers functional beverage products. The company's product portfolio includes CBD sodas and a range of beverages designed to support immune health.
Image source: FOODBEV
Meat alternatives producer Planted recently raised CHF 17 million (about RMB119 million) in Series A funding, which will be mainly used to support its international expansion and strengthen its research and development (R&D) platform.
Founded in 2019, Planted is committed to using 100% natural ingredients in its product portfolio. Its products are sold mainly through retailers in Switzerland, Germany and Austria and their online stores, while serving hundreds of food and beverage enterprises. The company plans to make significant investments in research and development, including continued development of its fermentation technology to enhance product structure and taste.
It is reported that JDB Group plans to list in Hong Kong this year and needs to raise at least $300 million before the IPO. At present, JDB is working with advisors on pre-IPO financing and has reached out to several potential investors. The goal is to list on the Hong Kong Stock Exchange as early as this year, but the timing and scale of the listing have not yet been finalized. The pre-IPO round of financing is still under consideration, and the details may be adjusted.
Image source: JDB
Recently, the American coffee brand Blue Bottle Coffee released a job advertisement for the brand director in LinkedIn, and the working place was determined in Shanghai, China. This means that Blue Bottle Coffee may be located in Shanghai.
Blue Bottle Coffee is a coffee brand from Silicon Valley in the United States, known as the "Apple of the Coffee World", which sells coffee beans up to 48 hours after roasting. Blue Bottle Coffe currently has about 100 stores worldwide. The recruitment situation is very similar to the process of recruiting brand directors and settling down in Hong Kong, China in 2019.
18. Nestlé acquired essentialia water producer, and laid out the high-end market
On March 5, Nestlé USA announced that it had acquired Essentialia Water, a high-end functional water brand based in Bosser, Washington, for an undisclosed amount. Nestlé USA said the deal is part of an ongoing transformation of its global water business, which is reshaping its product portfolio.
Essentia Water, a brand specializing in alkaline water, is positioned in the high-end market and is headquartered in Washington, D.C., with sales of $192 million in 2020, or about 1.254 billion yuan. It is reported that in the future, Essentia Water will use Nestlé's mature distribution network and a large number of retailers to continuously improve its innovation capabilities and global scale.
Image source: Nestlé
Recently, Mondelēz has announced the acquisition of GourmetFood Holdings, an Australian premium biscuit company, for prepackaged seafood businesses such as Ocean Blue, the latter's brand. The transaction will help Mondelëz International enter the fast-growing cookie segment and accelerate its snacking leadership in Australia and New Zealand. At present, the specific terms of the acquisition have not been announced. As part of the transaction, Mondelēz will provide Gourmet Food with the resources to accelerate its growth, while leveraging its manufacturing, research and development capabilities.