Editor's note
Take the mainstream value as the light, interpret the "Jinan story", and decode the C-position news. Aijinan client launched the "chasing light" column, giving full play to the authority and innovation of the new mainstream media, focusing on the critical, critical and moving places of economic and social development, and launching a number of all-media works with "dewdrops, soil, and steam", carrying forward the main theme, condensing positive energy, and striding forward with you with unprecedented "self-confidence and heroism". "Chasing the Light: District and County Observation" focuses on new ideas, new practices, new achievements, and new highlights in various districts and counties to help the high-quality development of districts and counties.
In early summer, the 10,000 acres of cherry valley in Wufeng Mountain in Changqing ushered in the harvest season, and the red fruits and pretty branches not only dressed up the summer scenery, but also added full "energy" to rural revitalization, achieving a win-win situation of ecological benefits and economic development.
Rural revitalization and industrial revitalization should take precedence. In 2021, Wufeng Mountain Cherry was selected into the second batch of "National List of Famous and Excellent New Agricultural Products", and in 2022, it won the honorary title of the twelfth batch of national "One Village, One Product" demonstration villages and towns...... Nowadays, Changqing has explored a road of integrated development of agriculture, culture and tourism of "bringing tourism with agriculture and promoting agriculture with tourism", and the building of characteristic agricultural brands is gradually improving.
The output value is over 100 million
Cherries become "rich fruits"
At the press conference, the relevant person in charge of Wufengshan Street introduced the blueprint of "cherry economy" to reporters; In the live broadcast room, the Wufeng Mountain Big Cherry live broadcast team promoted sweet cherries to netizens online; In the fields, villagers are busy picking and packing, sending boxes of sweet cherries to all parts of the country.
On May 15th, the 10th Big Cherry Series Cultural Tourism Activity of "Beautiful Five Peaks and Cherry Blossoms" was officially launched. The reporter witnessed the vivid scene of the "sweet" cause in many places in Wufeng Mountain, and all departments of Wufeng Mountain joined hands to play the symphony of "cherry economy".
This town is located at 36 degrees north latitude "big cherry gold producing area", backed by Wufeng Mountain, due to the unique warm and moist climate, the town has abundant water, the soil is rich in trace elements, and is nourished by natural mountain spring water, and the unique natural conditions have achieved the excellent quality of Wufeng Mountain cherry.
Because of the cherry, because of the cherry and prosperous. According to public data, Wufeng Mountain has been planting cherries for nearly 30 years, with a scale of 20,000 acres, and more than 20 varieties of cherries have been planted, with a total income of more than 120 million yuan in recent years.
"Cherries are delicious, and trees are hard to plant." In recent years, based on the advantages of the large cherry industry and resources, Wufengshan Street has implemented the project of improving the quality and efficiency of the cherry industry, and continuously lengthened the cherry industry chain. Through measures such as improving the soil, increasing the application of organic fertilizer, ecological prevention and control of diseases and pests, fruit bagging, and the development of "five prevention sheds", the quality of cherries has been continuously improved. "This year's cherry harvest is two percent more than last year." The relevant person in charge of Wufengshan Street said that the government has continuously promoted industrial efficiency through fine management.
Integration of agriculture, culture and tourism
String together the "slow tourism" industry chain
The countryside is rich in cultural resources. How to give full play to these cultural resources determines the success or failure of the integrated development of agriculture, culture and tourism.
Pick cherries first, then eat a farmhouse feast, and stay overnight in a mountain homestay...... With the rise of the cherry industry, farmhouse banquets, homestays, ecological parks, and picking projects with local villagers as the main operators have expanded rapidly. The small cherries have strung up an industrial chain, and "sweet industry" has become the key words of Wufeng Mountain to promote high-quality economic and social development.
Strengthening cultural empowerment and tourism, and promoting the deep integration of agriculture, culture and tourism are important ways to comprehensively promote rural revitalization. The series of cultural and tourism activities of the 10th Cherry Festival in Wufeng Mountain actively explores the "cross-border linkage" of agriculture, culture and tourism. In order to improve tourism services, Wufengshan Street can be described as "full of sincerity". At present, the east line of Wangui Road road upgrading project has been basically completed and has been opened to traffic, and the west line project is progressing in an orderly manner; All the tourist roads involved in Cherry Valley have been paved; The construction of Caizhuang camping check-in site has been completed; At the same time, the street has set up a small program of "Visiting the Five Peaks at a Glance" and "Five Peaks Upstream of the Code", and opened convenient services such as a special line for service supervision, which can search for information such as cherry picking orchards, parking lots, homestays, and food in the jurisdiction with one click and navigate in real time, so as to facilitate tourists to choose independently.
With "ecology" as the background, Changqing is planting fertile cultural soil and storing stamina for development. Short Video Contest, Fried Chicken Chef Competition, Hand-Knitting Competition, Wufeng Mountain Meeting, Rural Talent Show, Rural Experience Day...... With the help of the cherry industry, Changqing is moving from all-for-one tourism to in-depth leisure and vacation, and the brand effect and industrial scale of slow tourism are constantly expanding.
Build a brand of special agricultural products
The "sweet industry" has injected vitality into rural revitalization
Brand is the core symbol of agricultural competitiveness, an important engine for the development of modern agriculture, and a key support for rural revitalization. Building a brand of special agricultural products is the focus of Changqing.
Changqing continues to work the "sweet industry". If you summarize Changqing's agricultural products in one sentence, it is "Bian Que's hometown, three treasures of health", "four seasons of Changqing, three peaches and one apricot". Among them, "three peaches and one apricot" refers to the big cherries of Wufeng Mountain, the snow peach of Mashan, the kiwi fruit of Wande and the imperial apricot of Zhang Xia.
Focusing on these special agricultural products, Changqing District held different theme activities to continuously enhance the brand awareness of agricultural products, and at the same time, made a distribution map of special agricultural products, and 68 brand agricultural products were searched with one click. According to public data, there are 12 villages in Changqing District on the list of provincial-level rural industrial famous villages, with a total of 240 "three products and one standard", a planting area of 55,000 mu for health three treasures, three peaches and one apricot, and an output value of more than 1 billion yuan.
The cultural tourism activities of the Wufeng Mountain Cherry Festival are a microcosm of Changqing District's efforts to accelerate the integrated development of agriculture, culture and tourism. Relying on the advantages of ecological and cultural tourism resources, Changqing District explores the integrated development of "agriculture, culture and tourism" according to local conditions, revitalizes the "sleeping" resources of the countryside, and drives regional development with high-quality projects. Wande Street takes Matao Village as the center, connecting the tourism resources of 8 villages along the line, with a collective income of more than 400 yuan in Matao Village, and a collective income of more than 500,000 yuan in the rest of the villages. With a total investment of 50 million yuan, Shuangquan Kangyangquan Township connects with the rural revitalization concentrated promotion area project, vigorously develops the Chinese herbal medicine and peach industries, integrates the deep processing of the secondary industry and the tourism and leisure, health and wellness vacation, cultural science popularization and other contents, drives the collective income of the village to increase by 700,000 yuan per year, and drives the employment of more than 500 farmers in the surrounding areas......
High-quality and efficient agriculture, livable and workable villages, and prosperous farmers are the proper meaning of the integrated development of agriculture, culture and tourism. Changqing District has solidly promoted the construction of livable, workable and beautiful villages, and painted a picture of "harmony and beauty" for a new chapter of rural revitalization. (Aijinan reporter: Pu Jing Correspondent: Shi Yao Design: Yu Hong)