The treasure of the town hall of the Guangdong Provincial Museum, the copper cup of the Western Zhou Dynasty.
Henan Museum released the first 3D version of the digital cultural creation "Women's Good Owl Zun" (pictured is the release interface).
Hubei Provincial Museum released the digital collection of "Yue Wang Gou Jian Sword".
Among the "Treasures of the Ten Town Museums" of the Guangdong Provincial Museum, the most ticketed one is a copper cup excavated from Xinyi and the Western Zhou Dynasty. It is now in the provincial Bo "Wine Song - Chinese Wine Culture Exhibition", greeting the audience.
Wang Xiaoying, secretary general of the Guangdong-Hong Kong-Macao Greater Bay Area (Guangdong) Cultural and Creative Alliance and deputy director of the Development and Operation Department of the Guangdong Provincial Museum, told reporters that this Western Zhou copper cup is likely to become the first "digital collection" launched by the provincial bo.
"Digital Collection" means a specific digital work, artwork and merchandise that is uniquely identified using blockchain technology. Blockchain technology can give each digital work a unique identification code, and digital creative works are equivalent to having an "identity card". Since last year, major domestic museums have begun to target this field, and several digital cultural and creative products launched in the early stage have also been warmly welcomed by the public, almost all of which are "second light".
As a new form of cultural creation, what is the prospect of "digital collection"? In the future, will its "unique" properties and transferable settings make them transactionally valuable? Is there a risk of being "hyped"? What role will they play in exposing the public to cultural relics and museums?
Text: Guangzhou Daily all-media reporter Bu Songzhu
Pictured: Guangzhou Daily all-media reporter Bu Songzhu
Many museums have selected "treasures of the town museum" for their digital collections
This copper cup of The Province Bo was excavated in October 1974 during the construction of the rosin factory infrastructure site in Xinyi County. The height is 26.2 cm and the caliber is 14.2 cm. It is the first Western Zhou bronze cup found in Guangdong Province, and it is also one of the most exquisite bronzes excavated in ancient Times in Guangdong. Wang Xiaoying told reporters that the first batch of digital collections launched by the provincial bo may be more than one piece. At present, the museum is in negotiations with relevant parties, and several other items have not yet been determined. In general, those who can enter the digital collection must not only reflect the characteristics and level of the collection, but also take into account the taste and acceptance of the public.
At present, a number of museums in China have launched their own digital collections. At 12:00 on October 29, 2021, the digital collection of the treasure of the Hubei Provincial Museum", "Yue Wang Gou Jian Sword", was officially released to the public, with a total of 10,000 copies, which attracted 600,000 people to buy online after going online, and sold out in just 3 seconds. According to the publisher, consumers who bought this digital cultural relic can view the cultural relics in the mini program, flip and enlarge, see the details of the cultural relics from all angles, and have a collection certificate.
At 12:00 noon on November 18, 2021, the "Digital Cultural and Creative Products" of the Jinsha Site Museum debuted four limited editions, with the theme of "Ancient Shu Jinsha", around the town hall's treasures "Sun God Bird" and "Dajin Mask" and other cultural relics, respectively, "Floating Face", "White Tibetan Cloth", "Tiger Tiger Shengwei" and "Fuze Full of Heaven", each 10,000 copies or 20,000 copies, each 9.9 yuan.
At 10:00 a.m. on December 16, 2021, the first 3D version of the digital cultural creation "Women's Good Owl Zun" released by the Henan Museum during the "Focus on 2021 - N Kinds of Possibilities for the National Tide Out of the Circle" cultural and creative development seminar was also sold out online.
In addition, the Digital Collection developed by the National Museum of China with the theme of four bronze square statues, the Western Han Dynasty's wrong gold and silver cloud pattern bronze rhinoceros statue, the "Women's Good" bronze owl statue, and the painted goose fish bronze lamp, as well as the digital collection issued by the Dunhuang Art Research Institute, the Hunan Provincial Museum and other units, have encountered the popularity of "second kill".
The first digital cultural and creative commemorative ticket launched by Huangshan before the New Year of 2022 has also promoted digital cultural creation to the field of cultural relics.
Therefore, we are full of expectations for the upcoming digital cultural creations launched by Guangdong Bo.
A new way to experience "Collecting National Treasures"
2021 is considered by some researchers to be the first year of digital collections. Ant and Tencent have successively launched digital collection distribution platforms Whale Detective and Phantom Core. Among them, Ant Whale Detective launched the "Treasure Plan" on October 21 last year, and by the end of 2021, it has provided digital collection services for 17 cultural and museum institutions.
The sudden explosion of digital collections is both accidental and inevitable. It is a new product model that accompanies the rise of "museum fever" and "cultural and creative fever", and the concept of metacosmity has added a fire to it. In fact, from the promotion of collections through short videos, live broadcasts and other platforms, and the establishment of museum "human design", it can be said that museums have made great strides towards digital communication. The museum's continuous digitization of collections for many years has also accumulated rich experience for today's digital cultural and creative development.
Industry insiders pointed out that although domestic museums have huge collections, they are limited to factors such as display space and cultural relics storage requirements, and the vast majority of cultural relics cannot be regularly met with the general public. This is undoubtedly a huge resource idle.
On the other hand, today's museum's tendency to transform into "knowledge hubs" is becoming more and more pronounced. As the largest and most authoritative cultural relics collection community, museums also need to have more ways and paths to realize the "realization" of collection resources.
With the rapid development of cultural creativity, a large number of high-quality museum IPs have found channels that may spread rapidly. Digital cultural creation corresponds to specific works, works of art, on the basis of protecting its digital copyright, to achieve true and credible digital distribution, purchase, collection and use, can not be detached, can not be copied, can not be tampered with, the current digital collection categories include but not limited to digital pictures, music, video, 3D models, electronic tickets, digital souvenirs and other forms, it can be said that it is very rich, providing a new development idea for cultural and creative products. Through a digital collection that is digitally confirmed and can be easily appreciated on the mobile phone, you can experience the joy of "collecting national treasures", which can indeed attract many cultural relics enthusiasts.
Industry Watch
A new cultural consumption has been created, but it is not clear whether it can be "monetized" and "value-added"
What many people care about is that if they have worked hard to "grab" a digital collection, will they "add value" in the future, and whether it is possible to "realize"? In fact, there is no clear answer to this question.
At present, the relevant products on the market emphasize the guidance of the culture and collection value of digital collections, and avoid speculation that deviates from the essence of collection.
On October 31, 2021, the Convention on Self-Discipline in the Digital Cultural and Creative Industry (the Convention) was released in Beijing, led by the National Copyright Exchange Center Alliance, with the participation of the China Academy of Art and the Hunan Provincial Museum. This is the first industry convention in China for the field of digital cultural creation. The Convention proposes to provide innovative solutions for the confirmation and circulation of digital creative works, so that creators' works can better reach the market and promote the prosperity and development of the original cultural industry. Fully use blockchain technology to protect the copyright of digital creative works on the chain and protect the reasonable rights and interests of creators.
The report of "Blockchain Technology Activates Digital Cultural Heritage" of the Central University of Finance and Economics believes that digital cultural creation has created a new type of cultural consumption that can be confirmed and traced, and under the framework of multi-party cooperation, the protection, inheritance and dissemination of traditional culture can become more efficient.
However, we should also see that the digital cultural and creative goods industry is still in its early stages. The healthy development of digital cultural creation in the future still needs more exploration and efforts.
Source: Guangzhou Daily