"Every winter ends with spring blossoms." Camus's heart-warming and philosophical passage is dedicated to 2021 – the cold winter shrouded in the white fog of the new crown epidemic is particularly appropriate.
According to the data report of the Game Working Committee, the actual sales revenue of China's game market in 2021 increased by 17.826 billion yuan compared with last year, an increase of 6.4% year-on-year, and the scale of domestic game users was 666 million, an increase of 0.22% year-on-year, at the same time, the sales revenue of independently developed games in overseas markets increased by 2.563 billion US dollars compared with last year, an increase of 16.59% year-on-year.
At a glance at the development trend of the past five years, it can be seen that although the domestic market has increased revenue in 2021, the number of users seems to be close to saturation, and China's game going to sea is showing a stable and rising trend.
It can be said that in the past two years, under the blue volcano of the game industry, there has been a backlog of countless dazzling golden lights that are eager to spew out, as if the sentient beings who cannot get rid of the shackles of masks, the breath choked in the throat is finally pouring out happily, and B station, as the largest domestic two-dimensional user and youth gathering community, has continued to focus on diversified player experience in recent years, and its importance to the development of the entire game industry needless to say.
Bilibili Live Star, holding the stars in your hands, set sail in the wind
On January 8, the BLS (Bilibili Live Star) 2021 Live Broadcast Annual Ceremony of Station B was opened as scheduled, and this year's BLS has a total of 76 awards, in addition to traditional live broadcasting fields such as games, entertainment, radio, etc., it also includes special content awards such as virtual anchors, learning, life, and cute pets.
Among them, music and game anchor Feng Timo, dance anchor Xiao Shen'er, and radio anchor Jiujo Yuesheng won the first and second runners-up of the overall selection of the whole station.
In addition to the joy of the award, the number of UP masters of live broadcasting is also increasing, such as Tan Qiao, a police officer of the "Chenghua Avenue Erxian Bridge"; the UP master of the knowledge area, Luo Xiang, the "Guo Degang of the legal world", etc. According to official statistics, the number of UP masters who started broadcasting and submitting articles in parallel at B station increased by 70% compared with the same period last year.
Tan Qiao, the host of "Tan Talks About Traffic", who became the up master
At the same time, the number of monthly broadcasters of Station B increased by 50% year-on-year, the number of revenue anchors increased by 59% year-on-year, and the per capita income of anchors increased by 38% year-on-year, and with the continuous increase in the number of anchors and users, the monthly start time of live broadcasting of Station B in 2021 increased by 140% year-on-year, and the monthly viewing time increased by 70% year-on-year.
Based on this, it is not difficult to see that live broadcasting has become an indispensable way for UP owners to interact with users, and the live broadcast ecology of Station B in 2021 and the ECOLOGY of PUGV (commonly known as up mainly released videos) have produced a very good chemical reaction in recent years.
On the other hand, the content ecology of the B station has gradually changed from ACG output to the current pan-cultural output, and the current home page has included a total of 23 video partitions in different fields such as animation, music, dance, games, etc. Its internal active creators, high-quality video content and high-viscosity fans have formed a stable triangle of "creation, appreciation and award", which may become the main traction for the development of the B station community in the future.
Holding the stars in your hands and setting sail in the wind, what Station B said is extremely true.
Multi-dimensional game awards, look for the best of the year
Also on January 8, Station B released the annual inventory of the 2021 game area, and learned that in the field of game live broadcasting in 2021, the monthly broadcast volume of Station B increased by 79% year-on-year, and the number of monthly viewers increased by 60%; in the past year, the game area received more than 38 million video submissions, an increase of 58% year-on-year, and the total length of video was nearly 8 million hours.
It is obvious that B Station's position in the field of game video live broadcasting is increasing, and through these solid data, we can see its determination and attitude of eagerness to continue to drill.
The annual inventory of the game area will find out the best performing game products in the past year through multi-dimensional judging criteria and with the help of the statistics of Station B.
The vigorous second dimension, the iron "old three"
Only half a year after the launch of the total number of views reached 2 billion "Original God" from last year was not on the top five of the creation list, to the total number of manuscripts nearly 2.82 million to the top of the list is an "expected surprise", the same as the two-dimensional category of tower defense mobile game "Ark of Tomorrow" is still in the list; in addition to the two, the remaining three games are the "old three" as mentioned above - "Glory of the King", "League of Legends", "Minecraft", ranking in order, respectively, second, third and fifth.
Obviously, the "most watched" list and the "most creative" list are exactly the same in addition to the order of priority, does this mean that MOBA, sandbox, and secondary categories are obviously more favored by young players today?
It is worth noting that the total number of views of the five game products on this year's "most watched" list has increased significantly compared with last year, of which "Ark of Tomorrow", "Minecraft" and "Glory of Kings" have nearly doubled the number of views, and what is more, "Original God" has a nearly 7-fold horror increase compared to last year's data.
The closed loop of creation, viewing, and search has made the TOP 5 in this year's "most searched" list still unchanged, and the occurrence of this virtuous circle is actually not accidental: the "Original God" that won the prize and got numbness in his hands and can be called "Darkness Descending" has never stopped moving forward, constantly carrying out communication and IP linkage in the leaping dimension, and more like a big horn, it constantly promotes Chinese culture to players at home and abroad, becoming a "new cultural symbol" for going to sea.
"League of Legends" as a veteran game can be said to have always been with the consciousness of a veteran, its annual grand event will connect online and offline players into one, and the "sword" of "six years out of a sword" - "Battle of Two Cities" is the film, television, the game is the same root of the artistic expression of the full play, so that countless S1 veteran players who conquered the canyon tears, weeping.
"Glory of the King" can also be described as a "pioneer who breaks the wall", whether it is the linkage of Dunhuang murals and skins, the national comic groping of the "King's Movie", or the successful holding of major domestic events, all of which highlight the strong traction of "King IP".
In the current social environment of promoting cultural self-confidence and enhancing cultural soft power, these head products have an indescribable attachment to the diffusion of IP influence, linkage to break the dimensional wall and the inheritance of national style culture, and it is precisely because the direction is straight and frank that the benign closed loop of creation, viewing and search can be realized.
The "old cannon" online game and the second dimension of the limelight
The TOP 5 in the "Best Continuous Online Game" segment are League of Legends, Apex Heroes, Fortnite, FF14 and DOTA. In addition to the online game "Old Cannon", two MOBA and MMORPG "FF14", the remaining two games have attracted countless players to try it with their innovative gameplay.
In terms of "Best Domestic Mobile Game", in addition to the veteran MOBA IP "League of Legends Mobile Game" and "Glory of the King", whether it is "Ark of Tomorrow", "Original God", "Harry Potter: Magic Awakening" with "Ship Lady" culture, or "Heaven and Earth Robbery: Ghost City Revisited" with a masterpiece of "Dream Simulation Battle" and Purple Dragon Game, it is not difficult to see that the two-dimensional culture is in the limelight in today's game environment.
Independent games domestic best: a hundred schools of thought, the future is immeasurable
2021 is a year of controversy among hundreds of domestic games.
The National Wind Immortal has steam hot sales first, dominating the list for more than 20 days of "Ghost Valley Eight Wilds" and the veteran IP "Paladin Legend 7"; the suspense plot has a multi-line parallel plot design of "Fireworks"; pixel wind adventure has Picpi Studio IGN 8 points of "Wind Country"; the simulation operation has "Dyson Ball Project" that has been ranked first or second on the Steam Weekly List with "Ghost Valley Eight Wilds"; Steampunk has "Shadow Torch City": every hairy person in the game, while making "Fury Control" ecstatic, The dialects of various parts of the country are even more mixed with a strong cultural atmosphere of the land.
In addition, in terms of "the most anticipated domestic games", it can be seen that the domestic Unreal Engine 5 masterpiece "Black Myth: Wukong", which has exceeded 2 million plays on the first day and ranked first in the list of popular works with more than 30 million plays, has reached the top 1, of which 1 person has developed "Lost Souls" for two years, comparable to the AAA masterpiece; the casual game "Animal Party" that tests and explodes the server; the RPG "Sand Town Time" built by the main workshop; the "Ancient Sword And Strange Tan 4" with the 3A goal And the domestic action RPG "Divine Dance Fantasy: Life of Delusion", can be described as thick and thin.
In addition to the above dimensions, there are several sporadic items, if you are interested, you can go to the official website to see the appearance, here will not be repeated.
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