With the development of smartphones, our entertainment options have become more and more diversified, and mobile games have ushered in a wave of rapid development with good winds. Even if the development of the mobile game industry has slowed down in recent years, it is still a treasure to be excavated. SLG, RPG and other rich game categories are dazzling, according to the "2022 China Game Industry Trend and Potential Analysis Report" released by Gamma Data, in recent years, the annual compound growth rate of the SLG head market has exceeded 25%. In 2021, the size of the SLG head market will grow to nearly 20 billion, nearly doubling compared with 2017.
With a keen sense of market smell, the greedy game that has been deeply cultivated in the legendary field has also tapped the huge potential of SLG games, gathered the original team of the "Seven Heroes" page game, lasted two years to create, and launched the classic IP "Seven Heroes" mobile game that inherits the temple-level masterpiece. On January 10, the first launch day of the "Seven Heroes" channel, as the first SLG exclusive product of the game, "The Seven Heroes" handed over a satisfactory answer sheet, and obtained good results in major app stores such as vivo, oppo, and Huawei, which also proved the accurate analysis of the SLG market by the game. This is a key step for Greedy to enter the SLG market, and it is also the beginning of the development of multi-category diversification tracks.
Classic reproduction of the Warring States theme Continue the page tour classic
"Seven Heroes" is a continuation of the Warring States period as the background of a new generation of war strategy SLG game, the core gameplay in the absorption of the seven heroes of the hegemonic page game, mobile game on the basis of the addition of the group of heroes, the Central Plains, the hegemony of the battle, cross-service expedition, gold mine competition, Kyushu hegemony and other characteristics of innovative gameplay, small can unify the country to become the king of a country; the middle can unify the countries to become a generation of overlords; can repel each service to become a heavenly son. The rich cultivation system cooperates with the commercial design of the comprehensive system, which captures the attention of players at all stages and effectively ensures the next-day retention rate.
In terms of theme, "Seven Heroes" avoids the "Three Kingdoms" background of the market flood, and focuses on the Warring States Era, which is also full of twists and turns and smoke in the Three Kingdoms period, rich and legendary characters, and still singing historical allusions, exquisite pictures and nearly realistic strategy simulations, making "Seven Heroes" stand out and become a dazzling dark horse on the battlefield filled with smoke and smoke from SLG game products.
The "Seven Heroes" page game has been operating for 11 years and still maintains a monthly turnover of more than 3 million. Looking back at the development of Chinese page games, we can understand the excellence of "Seven Heroes". After the budding exploration period of 2007-2008, the browser game began to flourish in 2009, all kinds of page game research and development companies and web games mushroomed, 2010 is the year when SLG games dominate the page game, in this year, in addition to "Seven Heroes", "Beacon Warring States", "Proud of the World" and other SLG page games have been born, competing for the market together, which can be described as leading the way.
However, the page game market is changing, no one can always occupy the mainstream, after 2011, ARPG games and terminal game page games began to counterattack. After 2013, the mobile game market rose and the page gamers were diluted. The SLG page game of the same period as "Seven Heroes" gradually disappeared or declined, but "Seven Heroes" is still recognized by players and constantly mentioned by the industry, which is valuable.
In fact, given the characteristics of web games such as no download, fast registration, and low exit costs, the life cycle of web games is often not long, or even less than a few months. There are very few web games that have a life cycle of more than 1 year and can still maintain a good income. And a case like "Battle of the Seven Heroes" that has a life cycle of up to 11 years and is still well-run is undoubtedly a miracle in the page game industry.
As the CEO of the R&D company "Seven Heroes" said: "Every new product we launch next will take Qixiong as a model, do long-term, comprehensively innovate from the theme and content, optimize and cultivate carefully, maximize the viscosity of users and the recognition of products, and win the market." ”
Starting from SLG, play the game to start a multi-track long-distance run
In fact, compared to the surprise brought by "Seven Heroes" itself, what is more surprising to players is that this new product is actually from the hands of the publisher of "Big Brother Games".
In the impression of many players, the greedy games that have created network strips such as "brothers will cut me" and "slag slag hui" have always been the leaders in the promotion and distribution of legendary categories, but few people understand the greedy games outside the legend. Today, the legendary publisher is no longer content to lead the way on just one track.
Previously, Greedy Games has revealed to us that more categories of games will be launched this year, not only involved in the legendary category, but also includeSLG, Miracle class, card, simulated management, women's and other categories of games, trying to blossom in more fields.
This is not a whim, and the trend of greedy game change has long foreshadowed. It is not difficult to find that from the launch of the film-game linkage 2.0 with "The Wandering Earth" in 2019, it began to radiate the pan-public circle; to the launch of Feng Xiaogang's film-level TVC in 2020, rewriting the stereotype of game endorsement advertising; and then inviting the three brothers of the Greater Bay Area and joining hands with the Douyin platform at the end of 21 to create content marketing, once again breaking the shackles of the pure purchase model and so on. In the change again and again, the game of greed has long ceased to stop at the "old routine", and its sincerity in seeking change with its intentions can be seen.
It can be seen that adhering to the beautiful vision of "finding you who are greedy when you are young", greedy games have paid more and more attention to mingling with more players in recent years. This is not only reflected in its diversified marketing model, but also in its product layout. It is not difficult to understand that the launch of the mobile game "Seven Heroes" as the first SLG exclusive product of Greedy Game is undoubtedly an important layout of the future product matrix of Greedy Game.
In our opinion, there is clearly a deeper consideration behind this. It is undeniable that the emergence of "Seven Heroes" certainly stems from the choice of seizing the popular track of SLG. But more than that, compared with other popular categories such as two-dimensional and female, SLG has a higher similarity with legendary games. Since the users of the two are mostly adult men and are all large-scale products, the greedy game chooses to use this as a springboard to cut into more categories, which naturally greatly reduces the dilemma of water and soil dissatisfaction.
Of course, the game itself has a lot of advantages in the level of game marketing. Based on the publishing experience of legendary games in the past, Greedy Games has built a mature product promotion system. It is no exaggeration to say that in the mature operation mode, not only legends, but also greedy games treat each product with sincerity. This can also bring enough confidence to partners in more external cooperation.
In addition, greedy games are keenly captured in the cross-platform game. The good performance of many cross-platform games last year has been obvious to all, and in unity's "2021 Game Market Vane Report", it was also mentioned that 96% of developers said that cross-platform multiplayer will be the key to success in the next two years.
From this point of view, the "Seven Heroes" developed by the original team of the page game for more than two years has stood at the outlet of "three-terminal interconnection" early, and after achieving brilliant results in the page game industry, the super IP of "Seven Heroes" will continue to shine on the SLG mobile game track, which also shows the forward-looking nature of the game, and also makes peers look forward to the new products of the multi-track after it.
epilogue
As the first work of the multi-category layout of the game, the "Seven Heroes" mobile game that plays the role of the "vanguard army" is a perfect continuation of the classic of the "Seven Heroes" page game from the perspective of theme, quality, or gameplay, and the operation concept of "content is king, user first" has absorbed countless loyal players.
More importantly, in today's buying marketing has gradually become the mainstream, the greedy game that stands out from the legendary track lined with large factories is undoubtedly more competitive in terms of buying volume promotion. Thanks to the profound experience of game publishing, can the greedy game that is no longer limited to the identity of the "legendary company" be deeply cultivated in more categories such as SLG, and continue to bring more surprises to the whole industry? In our opinion, the performance after it is definitely worth waiting for.
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