There's nothing to say, happiness is the point.
The music stopped. Hundreds of car owners, media and guests on the lawn of the InterContinental Yalong Bay gathered from all sides and waved to greet the drones circling in the air, a joyful Night of Versailles.
The music began again, and the rhythm of joy quickened. The crowd of masked people scattered again, and the new friends continued the unfinished conversation.
On January 8, the first Versailles Convention of 2022 was officially concluded with the return of the lawn to its original appearance. On social platforms, the topic of Versailles has only just begun. Such as the modified cars, spray-painted T-shirts, official malls displayed on the spot, Yu Kewei, Fu Longfei, Xue Daifei, Daniu and other well-known artists after 80 to 95 who participated in the performance, as well as the "131X" community co-creation of creative competitions.
From the Versailles C5 X car name voting collection, to the model interior design plan, and even the new car pre-sale link, there is a shadow of user participation, which is the first time in the past models of Dongfeng Citroen. Since its launch on September 23 last year, a total of 12,114 new cars have been paid, making it the most successful launch model of DPCA in the past seven years.
The success of the Versailles C5 X provides the most valuable development ideas for Dongfeng Citroen to return to the mainstream of the market. Versailles is an iconic customer event that has been carefully customized and created by owners of the Versailles C5 X. Since the launch of the pre-sale of the Versailles Conference on August 9, many games have been held across the country. Dongfeng Citroen looks forward to sharing the value of "undefined self-illumination" with customers through the Versailles Conference to create a better life in Versailles.
Not all of the attendees were Owners of the Versailles C5 X. Mr. Cao, who is sitting next to me, is a Tianyi car owner. Mr. Cao is a post-90s, from Guangzhou, his relatives and friends around him almost all choose Japanese brand cars, he "wants to be different" By chance, I saw Tianyi's car dismantling video, especially impressed by the material contrast. His "ferry tickets" were obtained by participating in the interaction of the official platform.
Obtaining brand dynamic information and sharing information by paying attention to the official platform account is a common feature of the post-80s and post-90s generations. Now, Dongfeng Citroen is hoping to awaken 3 million users to open a new chapter in the brand co-creation community through the continuous Versailles Conference activities.
The new car has just finished a full quarter, and Dongfeng Citroen can gather hundreds of car owners to participate in the Versailles Conference. This is particularly different at a difficult time when the epidemic situation is still tense and the transformation of traditional car companies is facing great pressure. Everyone at the scene wore masks and talked about the Versailles C5 X with Versailles-style excitement, a release of emotions that had been backlogged for too long, an amazing event.
"It is our mission to spoil you as the owners of Versailles." When releasing the "131X" community co-creation plan, Mao Chuangchuang, general manager of Dongfeng Citroën, said that "131X" means that the brand and the customer have a lifetime of relationship expectations, and also represents that the brand will create a happy car life with customers, achieve each other, and walk together with one heart.
"1" Co-creation Community Brand: Smile Tower. In 2022, Dongfeng Citroen will take the Eiffel Tower as the prototype to create a smile tower with thousands of customers to deliver and share a comfortable and pleasant car life experience; "3" large community system: Based on the concept and value of the smile tower, Dongfeng Citroen will work with customers to create and build 3 major community systems such as customer self-built groups, Dongfeng Citroen certification communities, and brand friends to create a co-prosperity platform; "1" co-construction community support plan: Dongfeng Citroen encourages customers to help each other through activity support, dream support, and service support. Helping customers pursue their dreams. "X" means to create infinite possibilities and infinite excitement.
Dongfeng Citroen will continue to "take the customer as the center", continue to co-create with customers, and fully launch the 2022 annual Versailles small goal co-creation collection and sharing, owners club certification, Versailles C5 X modification competition and life peripheral development and co-creation of four major co-creation activities, so that customers can truly enjoy the happy life of "because of you".
At present, the OTA upgrade plan of the Versailles C5 X is gradually launched, and services such as wireless Carplay function will be officially opened, and services such as the stability of external connections such as Carlife and Bluetooth will be further optimized. Before the Spring Festival, Dongfeng Citroen will also launch a customized version of versailles C5 X Year of the Tiger with the new Spring Tiger logo created by the whole network of hanging red users.
"Owners and fans are the spiritual shareholders of our brand." This proposition of Dongfeng Citroen changes the relationship between the brand and the customer from the traditional subordinate relationship to the equal relationship of co-creation and sharing, which is truly customer-centric. In the follow-up, Dongfeng Citroen will take the customer as the origin, regard the customer as a growth partner, adhere to the strategy of co-creation and sharing of the brand, and lead the Tide of "not defining the self-luminous" Versailles car life.