To fulfill the customer's promise, Dongfeng Citroen invited Yu Kewei, the ambassador of the leading tide, to sing the Versailles Conference C5 X leading tide co-creation night, and share the attitude of "not defining self-illumination" with the majority of car owners.
Dongfeng Citroen adheres to the "because you are different" and "home-like care", and creates a warm, loving and enjoyable "131X" new family with 3 million car owners, and officially establishes the Dongfeng Citroen co-creation community.
Based on the co-creation community, Dongfeng Citroen will carry out four co-creation activities: the 2022 Annual Versailles Small Goal Co-creation Collection and Sharing, the Owners Club Certification, the Versailles C5 X Modification Competition and the Development of Life Peripherals.
Practicing "customer centricity", Dongfeng Citroen has continuously accelerated the delivery and iteration of Versailles C5 X products, delivering more than 5,000 units in November and December for two consecutive months, and plans to deliver more than 5,000 units in January, and launching the Versailles C5 X Year of the Tiger co-creation version.
On January 8, the first weekend of 2022, Dongfeng Citroen opened the first bullet of the New Year's fancy "pet car owner": fulfilling the promise to invite emotional songs after Yu Kewei helped versailles C5 X leading tide to create a musical party for the night, and many car owners were hi together.
"Co-creation" is the beginning of Dongfeng Citroen and customers to embark on the Journey to Versailles, and the Versailles Conference is an important link for Dongfeng Citroen to be carefully customized for versailles C5 X owners and "co-creation" with customers, hoping to unlock more comfortable and comfortable extraordinary lives together. At present, the Versailles Congress has been carried out many times throughout the country. The Versailles Conference C5 X Leading Tide Co-creation Night aims to make customers happy, share with customers the values of self-illumination that do not define self-illumination, and create a Beautiful Life Sharing in Versailles.
Hi flip the music party, share the tide life
In Sanya, which is "facing the sea, spring and warm flowers", Dongfeng Citroen uses music as the medium to create a comfortable and happy life for the purpose of lighting up the starry sky, receiving friends with music, and sharing the lifestyle of leading the tide and not following the tide with the majority of car owners.
Among them, the emotional song queen Yu Kewei incarnated as the Versailles C5 X leading tide ambassador to help the music party, telling a moving story with a beautiful singing voice, singing Citroën's "love" for the owner, and sharing the lifestyle of leading the tide and not following the tide with many singer bands and car owners fans on the scene.
At the same time, the young undefined punk band - grapes do not anger but also bring blood singing, highlighting the leading attitude of Versailles C5 X "not defined self-luminescence"; the multi-faceted post-95 elf singer Xue Daifei, who sings and dances well, fu Longfei and Versailles C5 X are not only cars, with the all-round attributes of cars, SUVs, and station wagons "co-glowing", showing "I am me, multi-faceted wonderful interpretation of different fireworks."
It is worth mentioning that Tang Lei, the owner of the Versailles C5 X with the dazzling aura of "star, professor, senior French car owner" and the Yangtze River Band, who witnessed the "co-creation" of Versailles, also specially brought songs to Dongfeng Citroen, expressing their love for Dongfeng Citroen and Versailles C5 X, and sharing the most fanatical simplicity, the fastest comfort and the most romantic French new experience with other car owners on the spot.
Establish Dongfeng Citroen co-creation community and create a new "131X" family
At the event site, a variety of Versailles C5 X modified versions co-created with car owners were unveiled, and the trendy and cool visual feast made customers praise. The travel version of "Loaded with Luggage", blue, yellow, pink, as well as the modified version with fashionable and personalized car stickers and spray paintings, give the Versailles C5 X more possibilities of "because you are different", and at the same time inspire customers to create more co-creation, from music to cars, from cars to life, profoundly interpreting the leading strength of "customer co-creation".
Dongfeng Citroen General Manager Mao Innovation announced to the majority of customers: Dongfeng Citroen hopes to live a lifetime with customers, and "131X" is Dongfeng Citroen's confession to the majority of customers, but also we are eager to accompany customers for a lifetime, create a happy car life, achieve each other, and walk together with one heart. Adhering to the "because of your difference" and "home-like care", Dongfeng Citroen will create a warm, loving and enjoyable "131X" new family with 3 million car owners, opening a new chapter in Dongfeng Citroen's co-creation community. ”
"1" Co-creation Community Brand: Smile Tower. In 2022, Dongfeng Citroen will take the Eiffel Tower as the prototype to create a smile tower with thousands of customers to deliver and share a comfortable and pleasant car life experience; "3" large community system: Based on the concept and value of the smile tower, Dongfeng Citroen will work with customers to create and build 3 major community systems: customer self-built groups; Dongfeng Citroen certification community; brand friends to create a common prosperity platform; "1" co-construction community support plan: Dongfeng Citroen encourages customers to help each other through activity support, dream support, and service support. Helping customers pursue their dreams. "X" means to create infinite possibilities and infinite excitement.
Dongfeng Citroen will continue to "customer-centric", continue to co-create with customers, and fully launch the 2022 annual Versailles small goal co-creation collection and sharing, owners club certification, Versailles C5 X modification competition and life peripheral development and co-creation of four major co-creation activities, so that customers can truly enjoy the happy life of "because you are different". At the same time, Dongfeng Citroen also plans to launch the Versailles C5 X Year of the Tiger co-creation version this month to cheer for the opening of the Year of the Tiger.
Thanks to the customer's full guarantee of delivery, it is planned to deliver another 5,000 units in January
Since its launch in mid-September, Dongfeng Citroen has been working hard to ensure the delivery and production of versailles C5 X, and has delivered a total of 12,114 units, of which November and December have exceeded 5,000 units for two consecutive months, in addition, Dongfeng Citroen plans to deliver more than 5,000 vehicles in January, so that more Versailles C5 X owners can live a beautiful Versailles life.
At the same time, it is also the mission of Dongfeng Citroen to spoil customers into the owners of the most Versailles. In order to return the support and trust of our customers, Dongfeng Citroen also thanked the "Versailles" who traveled all the way at the event site, and presented them with awards: some of them were emotional about the "perfect integration of cars, SUVs, station wagons" tide design of Versailles C5 X, and took the lead step by step to firmly choose the "most daring Versailles" of Versailles C5 X; some were caregiver new wave cars, obsessed with technology configuration, dared to be cool and dare to do the "most YOUNG Versailles"; they also recognized the quality of Citroen car manufacturing from one to the end. Even if you hold several Citroëns in hand, you still stay up late to watch the car pre-order "most Iron Versailles".
It is their trust and love that makes more than a car Versailles C5 X become the annual sales king of French cars in the first quarter. For the achievements of the Versailles C5 X, Qu Hongyu, deputy general manager of marketing of Dongfeng Citroen, expressed his sincere gratitude to the majority of car owners: "The small step of versailles C5 X's recognition has promoted the brand's complete shift to customer-centricity. You guide us and make us happen. ”
In the follow-up, Dongfeng Citroen will take customers as the origin, regard them as growth partners, and take continuous co-creation as the landing point, and truly give the decision-making power to customers to share "because you are different", so that customers can effectively enjoy more co-creation results, and open a new chapter for 2022 of "co-creation, sharing the tide-leading life".