Hui Shixiang is writing the Spring League. Courtesy of respondents
"Post-90s" guys write fun Spring Festival popular network: hope to inherit intangible cultural heritage in their own way
"Happy heart, rich and idle, happy to go home for the New Year, cute tiger to welcome spring" This spring league is from the hand of Hui Shixiang, a "post-90s" boy in Chengdu, which is specially created for this year's Year of the Tiger. Recently, he became popular on the Internet for creating fun Spring Festival, and was loved by many netizens, and his income reached 10,000 yuan per day at the highest.
Hui Shixiang, born in 1992, has loved calligraphy since he was a child, and when he was in high school, he began to write Spring Leagues for the villagers in the town of his hometown in Gansu Province. In 2015, he graduated from Northeastern University Qinhuangdao with a degree in automation and worked as a semiconductor packaging engineer. Later, he transferred to the Western China Intangible Cultural Heritage Research Institute, mainly engaged in the research of the industrialization of intangible cultural heritage.
Hui Shixiang wrote the Spring League. Courtesy of respondents
In order to let more young people like to write the Spring League by hand, Hui Shixiang began to try to combine what college students and young people liked, and collected and sorted out materials for creation, writing and dissemination. In January 2021, Hui Shixiang began to take orders online to customize the handwritten Spring League. At that time, he wrote the most popular pair of "express delivery over there, takeaway put here", this couplet was once robbed by netizens who "celebrated the New Year on the spot".
Hui Shixiang said that there are more middle-aged and elderly people in the traditional Spring League, and more young people in the Fun Spring League, especially the interesting couplets that college students generally customize about not hanging up subjects, love, games, appearance and other related related links. In addition to the Spring Festival, he also created many forms of couplets, such as: the embedded couplet of the child's golden list inscription, the embedded name of the marriage, the embedded name of the birthday, the ancestral hall couplet, the temple couplet, the pet spring couplet, the livestock spring couplet, etc.
For netizens to question the daily income of 10,000 yuan, can it really be achieved? Hui Shixiang said that the daily income of 10,000 yuan can indeed be achieved, but this is only a one-day sales on the Internet, although there is no cost of paper, but the cost of promotion and operation is relatively high, but compared to other industries, this industry still belongs to the blue ocean, and the competitive pressure is relatively small. To reach 10,000 daily income is only the twenty-fifth and twenty-sixth days of the lunar month.
Hui Shixiang said that the most important thing is not how much money to make in this way, but to explore a new way of industrialization of intangible cultural heritage through such exploration and attempts. The traditional Chinese intangible cultural heritage culture such as calligraphy, Spring Festival, New Year painting, paper cutting, embroidery, and female red will be cooperated with e-commerce and new media to form a sustainable, sustainable growth, and replicable ecological chain of the intangible cultural heritage industry, so that more non-genetic inheritors and young people can better inherit China's intangible cultural heritage.
"In the future, we will still engage in the research of the intangible cultural heritage industry, engage ourselves in the advanced concept and thinking of semiconductor manufacturing, and through form innovation and content innovation, make the intangible cultural and creative products live, fashionable and young, and make the ancient intangible cultural heritage a new national trend that young people like." Hui Shixiang said confidently.
Source: China News Network
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