What is the main direction of future automobile development?
Without a doubt, it is intelligent and electrified! So the question is, in the luxury car camp, which brand's performance is in the leading position in the industry?
In fact, see here, many people will think that it is BBA, but the answer is that volvo cars that everyone is very familiar with, as Volvo, which is known for its top safety performance, it is once again at the forefront of the industry in the new era.
According to the sales data released by Volvo, Volvo Cars' global sales reached 698693 units in 2021, an increase of 5.6% year-on-year, leading the market. To know that this year's automotive industry is not good, especially for more high-end luxury car brands, in the context of the global chip shortage, the use of a large number of new technology luxury brand models, the level of smart chips required is much higher than the products of ordinary car brands, so you can see that when the global chip shortage outbreak, many luxury car brands have stopped production, so Volvo can achieve positive sales growth, it is extremely rare!
When we look deeper into Volvo's 2021 sales figures, we will find that the sales of its Recovery series models have reached an astonishing 189216 units, up 63.9% year-on-year, and account for 27% of Volvo's total annual sales! Here we also need to explain what is the Recovery series, which refers to all plug-in hybrid models and pure electric models created by the Volvo brand, so you can see the Recover as a separate product system after volvo's electrification transformation.
As mentioned earlier in the global chip shortage, we already know that luxury car brands have higher requirements for chips, and Volvo's electrified Reform series products, its requirements for chip grades are undoubtedly on this basis. However, in this context, the Volvo Recharge series has soared by more than 60%, which not only proves that Volvo can overcome difficulties with great strength in the face of core component shortages, but also verifies the popularity of many of its new electrified products.
We can find that the product lineup of volvo Recharge series has been very large, including S60, S90, XC40, XC60, XC90 and all other models on sale, all of which have launched plug-in hybrid or pure electric versions, which can be described as the only luxury car brand. You must know that whether it is the BBA or Cadillac, Lexus, their process on the road to electrification transformation is very slow, even the thunderous Mercedes-Benz in this regard can not catch up with Volvo's footsteps. When Volvo has gained a foothold in the new energy segment of luxury car brands, I am afraid that no one will be able to shake its position in the future, and its sales data is the best proof!
In terms of intelligence, Volvo Cars just announced on January 6 that it will take the lead in introducing an unregulated highly automated driving function to users in California, the Ride Pilot.
Different from the existing intelligent driver assistance systems in the market, Volvo Ride Pilot is to make it possible for drivers to rest assured that all operations will be handled by Volvo Cars after activating the automatic driving function, and through such highly automated driving functions, the driver's time and energy will be saved and the driving experience will be more relaxed and enjoyable. At the same time, Volvo said that after the Ride Pilot passes the highway safety test, it will be mounted on the new pure electric flagship SUV released later this year, which will also be equipped with more than 20 sensors including advanced Iris lidar sensors, etc. The new technology and new flagship models will continue to help Volvo become an industry leader in the field of automotive safety and autonomous driving!
In addition to relying on rapid electrification and intelligent transformation to become a new breakthrough point in brand sales, Volvo also dares to be the first in terms of sales model innovation, such as its vigorous development of an online sales model that meets the tastes of young consumers. In 2021, volvo cars sold online will reach a year-on-year increase of 316%. In the face of repeated outbreaks of the epidemic and various force majeure factors, the online sales model has created an unconstrained time and place, as well as a more low-cost, transparent and intimate communication method, which is obviously more attractive than the traditional sales model, which is one of the important reasons for Volvo to achieve sales growth in 2021.
Big Hero Car Talk: There is no doubt that Volvo's current performance on the road of intelligent and electrification transformation can be described as a high-flying progress in the luxury car brand camp. With the opportunity to seize the opportunity and a variety of excellent intelligent electric models, Volvo's sales performance in the next few years will be in a state of continuous rise, we look forward to it can bring more excellent new cars to Chinese consumers!