When it comes to metaversalities, no one except Facebook, which is now the most active (which has been renamed Meta), is not going to exclude Apple. In everyone's cognition, the metacosm is really popular, and it is inseparable from several technology giants such as Microsoft, Apple, and Google. But at least for now, Apple still has a conservative attitude towards the new concept of the metaverse, at least it is possible that on the Apple VR device that debuted this year, Apple does not intend to connect it with the metaverse so closely.
According to the latest statement, Apple has refused to create a completely virtual reality world on its VR devices, which means that Apple does not intend to make a decentralized metaverse virtual world like Facebook, but hopes to add more application forms with the help of existing environments and hardware. It is said that Apple's VR devices will pay more attention to communication, content viewing, and game entertainment, rather than allowing users to completely enter a virtual world and detach from reality.
According to previous statements, Apple will release this VR device as early as this year, and most people initially thought that this device would be one of Apple's high-end products, not only the screen resolution will reach 8K, but also equipped with more than a dozen inside-out trackers and cameras to accurately capture the user's movements and environment. The claim at the time was that the VR device could sell for more than $3,000, making it one of the most expensive devices Apple has ever made.
But now, perhaps in order to make its VR devices have better sales, Apple has made some compromises on specifications. First of all, in the screen part, although it will use Sony's micro OLED panel, but the binocular resolution has been reduced to 4K, in addition to the camera and tracker in the device is only six to eight, so that although the accuracy will decline, but still meet the needs of daily users, more critically, its cost will fall sharply, even down to less than two thousand dollars, so that users who can afford to buy iPhone high-end mobile phones may also buy an Apple VR headset to try.
Of course, if this is the case, it means that Apple's views in the metaverse are different from other companies, Meta has shifted its AR and VR strategy to the metaverse, but Apple will now try to avoid involving this area. You can say that Apple is conservative, but on the other hand, this is also the safest approach, after all, everyone is still more confused about the metaverse, and if it is true that every different company has launched a so-called metaverse world, then it seems to us that this is more like cutting leeks than really forming a new virtual world field.
In our view, Meta is still too aggressive, of course, Zuckerberg holds several of the world's hottest social platforms, has the courage to play a bit, there is room for trial and error, in case of success, it may be able to make a lot of money. But if Meta fails, Apple's existing conservative strategy could be rewarded handsomely, and it could even step on Meta, depending on how the concept of metaversity develops.