Versailles is really Versailles this time, and at the time of the decline of the French system, it has brought new vitality to Citroën with its own strength. Since its launch in mid-September, Versailles has delivered a total of 12,114 units, of which 5,000 units have been delivered in November and December, and Dongfeng Citroen plans to deliver more than 5,000 more in January. On January 8th, Dongfeng Citroen opened the first bullet of the New Year's fancy "pet owners": fulfilling the promise to invite emotional songs after Yu Kewei helped versailles C5 X leading tide to create a musical party for the night, and more than 300 car owners were hi together.
In Sanya, where "facing the sea, spring is warm and blossoming", Dongfeng Citroen uses music as the medium, invites Yu Kewei after the emotional song, the multi-faceted post-95 elf singer Xue Daifei, the singing and dancing fu Longfei, with the purpose of creating a comfortable and happy life, lights up the starry sky with lights, receives friends with music, and shares the lifestyle of leading the tide and not following the tide with the majority of car owners.
At the event site, a variety of Versailles C5 X modified versions co-created with car owners were unveiled, and the trendy and cool visual feast made customers praise. The travel version of "Loaded with Luggage", blue, yellow, pink, as well as the modified version with fashionable and personalized car stickers and spray paintings, give the Versailles C5 X more possibilities of "because you are different", and at the same time inspire customers to create more co-creation, from music to cars, from cars to life, profoundly interpreting the leading strength of "customer co-creation".
Dongfeng Citroen General Manager Mao Chuangxin announced to the majority of customers: Dongfeng Citroen hopes to be a lifetime of customers, and "131X" is Dongfeng Citroen's confession to the majority of customers. "1" co-creation of social brands: Smile Tower, in 2022, Dongfeng Citroen took the Eiffel Tower as the prototype and created a Smile Tower with thousands of customers. "3" large community system: Based on the concept and value of smile tower, Dongfeng Citroen will work with customers to create and build 3 major community systems: customer self-built groups; Dongfeng Citroen certification community; brand friends to create a common prosperity platform. "1" Community Support Plan: Dongfeng Citroen encourages customers to help each other and help customers pursue their dreams through activity support, dream fulfillment support and service support. "X" means to create infinite possibilities and infinite excitement.
The reason why Versailles is Versailles is mainly to take the integration of the elements of the three categories of cars, SUVs and station wagons in one car, which meets the owner's demand for high passability, while ensuring that the space design is more practical, which is why it is more unique. More importantly, after the introduction of Dongfeng Citroen, the price will be set in the range of 140,000-180,000 yuan per person, cutting the main budget range for family users in China to buy cars, and achieving quality assurance, eliminating consumers' worries. Versailles is a shot in the arm for Citroën's domestic market, allowing young people to re-recognize and recognize Citroën, and also winning a window of time for the brand's subsequent electrification transformation.