The auto market in 2021 continues the chaos of 2020. Chaos is different, and the chaos in 2021 lies in the intensification of the collision between traditional car companies and new forces.
Between traditional car companies and new forces, it is like two actors. The former is an experienced old drama bone, but faces a future in which the transformation is difficult to play; the latter is a small fresh meat that survives with survivor bias and fan effect, although the acting skills are poor but better than young, as long as it is guaranteed that it does not collapse before growing up, it will have a promising future.
In essence, both of them are in order to perform a good play, but under the influence of stealing the scene, fans tearing each other apart, public opinion intervention and so on, the two can only continue to collide, and there are signs of your life and death. A good play becomes a farce. Old actors - traditional car companies and old drama bones are respected by everyone, but no one pays for the old drama bones, which is the dilemma of traditional car companies. It comes down to new rules, new ways to play, new aesthetics and new needs under the new track. When traditional car companies come out of the dividends of the fuel era, in the face of the new new energy market, a variety of problems and challenges follow. A small fresh meat is on fire, and the old drama bone does not pay attention to it. Three five small fresh meats were on fire, and the old drama bones sat firmly on the Fishing Platform. A group of small fresh meat is on fire, and one of the films has been paid several times as much as itself, and the gap is constantly expanding, and the old drama bone can't sit still. If you know enough about the automotive market, it shouldn't be hard to see which two car companies are talking about in this passage.
In essence, there is nothing wrong with the old drama bone. Rich experience tells us that there will be great risks in the sword to go sideways, and practicing acting skills well and producing good works can naturally make the audience accept themselves. But no matter how good the acting skills are, how can they let the audience remember themselves without drama? The essence of no drama is that the direction of the market has changed. In the past, the market demand was very simple, dominated by consumers, everyone liked fuel vehicles, then build fuel vehicles, like trams, then build trams. But when the state introduced one policy after another to start promoting new energy, the market leader changed, even if the consumer's acceptance was not high enough, even if the acting skills of small fresh meat were not good enough, but he did receive the play. As a result, the old drama bone could only put down his body and began to think about how to take this new road. The problem is that when you're thinking, everyone else's scene is half shot. Why is it difficult for elephants to turn around, because they are bloated. For the old drama bone, playing a shot is eager to do eighteen micro-expressions, but the times have changed, you just start to make expressions, the director shouted "Card!" So in the eyes of the audience, the acting skills of the old drama bone collapsed! The complicated departments, systems and personnel structure have given traditional car companies strong strength and advantages, but the lack of flat treatment makes it extremely difficult for him to turn around.
Some people say that the old drama bone is not good to follow the path of small fresh meat, anyway, there is a work support, and the small fresh meat is stepped on in minutes. However, a small fresh meat face is beautiful and can sell face, and the old drama bone old skin old face is sold to whom? In addition, the fan groups of the two are very different, the fans of the old drama bone are essentially fans of the work rather than themselves, and the fans of small fresh meat are the opposite. This leads to small fresh meat can make bad scenes, while old drama bones cannot. Therefore, the pit where the small fresh meat has stepped on, the old drama bone can indeed follow behind and bypass, but whether it will step on the new pit after bypassing, who knows? Small fresh meat: The new force of small fresh meat is the most lacking in traffic, the most lacking is the work, so for small fresh meat, his biggest problem is how to convert traffic. Marketing may be a very good way, especially can let it have a large number of "iron fans", through the operation of iron fans, create greater traffic for themselves, for their own works "call", even if the acting skills are poor, they are not afraid of no one to pursue, even if the film remuneration is high, there is no need to worry about no film. The source of the film is not worried, the fans maintain, there is no old drama bone that mess, the future of small fresh meat is bright. Even if someone says they have poor acting skills, there will be fans to defend: who doesn't have a new person? It is already very good to have such acting skills when you debut! Can't you just give people a little room to grow?
But the problem is that the film is paid, the film is constantly new, and the growth rate of acting skills is far less than expected, how long will this tolerance last? Interestingly, if you pay attention to their marketing, it's not hard to see that they're constantly setting up new people, trying to make a big news, but rarely mentioning their acting skills. "The worst people." "How outdated is it to buy a petrol truck?" "The words are amazing, and the eyeballs are full of eyeballs. Yes, the outdated traditional car companies have millions of kilometers of durability tests before the launch of new cars, countless crash tests, but many models in the actual road conditions, the performance is still not satisfactory. So, how does the new power model that is still underfunded in research and development and lacks time and experience perform? Two words: don't talk about it.
In fact, the number of times that small fresh meat overturns in acting skills is not many, and the farce is even more numerous, there are those lying on the side of the road, there are fans standing on the roof, and there are small fresh meats that are set up by themselves. There have been many disputes, but there are many people who stand for them. In the context of the information explosion era, these things have also been forgotten or forgotten under the wash of a large amount of information. Eventually, because the user has no problem with the product in his hand, the survivor bias appears. Under the word of mouth of the user, the small fresh meat has gradually been put on the altar, and with the acting skills that passers-by do not feel cold or even recognized, it has won countless awards and honors. Written in the end, whether it is old drama bones or small fresh meat, they have their own shortcomings and advantages, but although the two are torn fiercely, they have the same tacit understanding, that is, "reporting good news but not worrying". Whenever sales are announced, the two are like a wanderer in a foreign country reporting to their parents, never showing weakness. The emergence of new things should never be a negation of old things, and to prove oneself by negation is nothing more than a kind of inferiority and lack of confidence. Just like small fresh meat does not have to be compared with the old drama bone, the old drama bone is not with the small fresh meat to fight people and marketing, go out of their own way, take their own road, and serve the audience and director well.
No one is always young, but there are always young people. New energy is the current trend, pure electric is not necessarily the future trend. Who knows if it will develop to the end, hydrogen fuel cells are the final solution, the current vast pure electricity dispute is just like the Saipan system, reduced to excessive chicken ribs? (Image source network, invasion and deletion)