On the evening of January 7, the 2022 Guangdong Province "Intangible Cultural Heritage into Ten Thousand Homes" and "Winter Shanwei" Carnival activities kicked off at the Ma Sicong Art Center in Shanwei City, presenting a feast of intangible cultural heritage with unique Lingnan characteristics to the broad masses of the people. Guided by the Department of Culture and Tourism of Guangdong Province and hosted by the People's Government of Shanwei Municipality, more than 10 intangible cultural heritage projects with high audience love and distinctive local characteristics were selected from all over the province, which were brilliantly presented in the form of popularity of the masses, and widely displayed and disseminated through short videos and online live broadcasts, and at the same time combined with the characteristics of the place where the intangible cultural heritage market and live shopping were carried out, presenting a grounded and popular Lingnan intangible cultural heritage event.
The intangible cultural heritage exhibition and performance activities kicked off in the drama performance "Lingnan Grand Stage", and the "three rare dramas" of Shanwei orthographic opera, Western Qin opera and white character opera appeared on the same stage, and the colorful costumes, distinctive singing voices and wonderful acting skills showed the charm of opera to the fullest. Lingnan intangible cultural heritage programs such as the unique Hakka cup flower dance "The Sound of Cup Flowers Welcome Guests", the Yao folk song "The Side of the Mountain" showing the Yao ethnic style, and the Shanwei fishing song "Fishing News Urge Me to Sail Again" that highlights the culture of the Yan family are staged in turn.
The whole performance gathered the representative intangible cultural heritage projects of the three major ethnic groups and ethnic minorities in Southern Guangdong, Guangdong, Hakka and Chaoshan provinces, highlighting the colorful and splendid regional colors, long and rich historical heritage and enduring cultural heritage of Guangdong Intangible Cultural Heritage, so that the audience could relive the warm memories of the reunion moment and evoke the longing for a better life in the beautiful audio-visual feast. Under the premise of doing a good job in epidemic prevention and control, this exhibition and performance activity was also carried out in the form of online video live broadcast, attracting a total of 230,000 people to watch online, so that the general public can enjoy the intangible cultural heritage event without leaving their homes during the special period of normalization of epidemic prevention and control. The party also awarded plaques to 11 provincial-level intangible cultural heritage workstations and the "Provincial All-Area Tourism Demonstration Zone" plaque to the Honghaiwan Development Zone in Shanwei City.
More than 120 booths were set up at the Intangible Cultural Heritage Market launched on the afternoon of the 7th, and citizens and tourists can not only enjoy the intangible cultural and creative products such as Shanwei Jiesheng Clay Sculpture, Foshan Caiza, Yangjiang Kite, Jiangmen Xinhui KuiYi, etc., but also taste a variety of intangible cultural and creative products. The organizers also selected more than 2,000 intangible cultural heritage products that are closely related to the lives of the people and are rich in lingnan regional characteristics, and moved the intangible cultural heritage market to the "cloud". The anchor introduced the exquisite intangible cultural heritage skills to netizens through the mobile phone lens and told the inheritance story behind the intangible cultural heritage. According to reports, the nearly 4 and a half hours of live broadcast attracted 101,000 people to watch, sold 1.06 million single products, and sales reached 160 million yuan.
[Reporter] Yang Yi
[Correspondent] Cheng Wei
【Photo】Courtesy of the organizer
【Author】 Yang Yi
【Source】 Southern Press Media Group South + client