"Flying snow shoots white deer in the sky, and the laughing book god hero leans on the blue duck", who does not hide a martial arts dream in their hearts? In which period of youth, there was no impulse to fight the sword and go to the end of the world? Even if the peak era of martial arts movies has come to an end, it is difficult to erase the jianghu that has been depicted countless times in the heart... In the Hongkou Ruihong Tiandi Sun Palace, the jianghu-themed urban market is attracting more and more "jianghu people" to punch in. As the footsteps of spring approach, the "City Bazaar , Jianghu " is also quietly entering the "April Day on Earth".
Photo: City Bazaar, Jianghu Courtesy of the Organizer (hereinafter the same)
Stepping into the "jianghu" of 1900 square meters, the familiar melody of "Laughing Red Dust" echoes in the ears, and in front of you is Wei Xiaobao, who wears a "tiger head hat" in the movie "Deer Dingji". As soon as you look up, the Bull Demon King in "Journey to the West" holds up a trident and stares at you with bull eyes; and as soon as he shakes his head, he steps into the northwest desert in "New Dragon Gate Inn". There are small inns where you can stay sharply, small restaurants with large bowls of blue and white wine, and in the corners are hidden weapons depots and "wanted notices" posted on the walls; in the open window on the second floor, the chartered wife smokes a cigarette, as if she is going to scold at the next moment.
Matching the restoration of the scenes in these films is the creation of an atmosphere full of ancient customs, a martial arts version of the "Qingming Upper River Map" slowly unfolding in the sky, and the natural scenery and folk prosperity on both sides of the Beihe River during the Northern Song Dynasty are unobstructed. Step by step, the martial arts world in the movie is restored to the fullest. Although it is noon on weekdays, the "jianghu" is popular, and there has been a long queue in front of the onion oil cake stall at the gate, and Aunt Xu, who came from Pudong to "pocket white phase", bought 6 in one go: "The little sister has sat well in the Shippo snacks, ordered a variety of small snacks, I am responsible for queuing up to buy onion oil cakes, here is quite good, Shanghai has characteristic snacks can be eaten, the province gets everywhere to run." ”
White-collar Zhou Rong sighed to his colleagues after taking a photo in front of the wall printed with the Lone Nine Sword Moves: "I used to be fascinated by these martial arts secrets." Do you know? The lonely nine swords that seek defeat alone are said to have been realized from "Zhou Yi", and I also bought a copy of "Zhou Yi" to study at that time, although I have not yet understood..." Like Zhou Rong, there are not a few office workers who use the lunch break for an hour to punch here, there are many office buildings around, and there are many options for eating here and can "move" to the martial arts world in seconds, in their words: "I can't sleep at noon, and it's quite good to dream here." ”
In the past two years, the immersive experience that was originally used on the stage has been increasingly extended to art galleries, bookstores, cafes, squares, shopping malls, restaurants, etc. In Raffles City on the North Bund, not far from the Sun Palace, the urban market with the theme of Li lane is another memory - the window, the stove, the small patio hide the happy days of childhood, and a small bowl of braised pork in Grandma's cupboard that is always reserved for grandchildren. Whether it is a jianghu tour or a childhood dream, these new urban spaces that allow you to enter the drama for a second are like the stations in the real world that connect the dream state, walk in, dream again, and then return to reality to work hard.
Lin Tao, a theme planner in Lilong, said: "I grew up in Tilanqiao, Shanghai, and if I can't keep my childhood, then keep the warm memories of my childhood." And Lu Min, the founder of the city market, recreated the martial arts jianghu in the hope that everyone can find their own "heart of the naked child". (Xinmin Evening News reporter Zhu Yuan)
It's fun to comment | right away
In this era of internet of everything, do people still go to the vegetable market to buy vegetables? Do you still go shopping at the mall? Do you still go to the restaurant to eat? Do you still go to the theater to see movies? A mobile phone in hand, shopping, games, movies, social functions can be replaced, for the operators of commercial centers, how to attract and maintain customer flow has become a problem. Recently, more and more commercial centers have launched "theme blocks", and many of them have become Internet celebrities as soon as they are launched. The reason is simple and fun!
The word fun, seemingly simple, is actually rich in connotation, it contains a variety of sensory experiences, beauty feelings, emotional awakening, sharing and communication (taking photos and punch cards) and other fresh, peculiar, pleasant, satisfied and other feelings.
In the city market of Raffles City on the North Bund, tilanqiao, East Changzhi Road, East Yuhang Road and other place names, street signs and house numbers, old lanes, pavilions, public telephones, food stores, etc., make people feel as if they have returned to Shanghai Hongkou in the 1980s and 1990s; the urban market of Ruihong Tiandi Sun Palace has become a "jianghu", where martial arts fans can meet their idols and retrieve the memories of their student days.
These themed blocks are like a huge theatrical stage or film set, allowing people to immerse themselves in it, or nostalgic or substitute, and get wonderful experiences and feelings. However, it is not easy to truly immerse people, if you simply move some old objects and make some background versions, well-informed Shanghainese will not buy it. The theme block should be fun, and the film and television dramas should pay attention to the same as the costumes, and even the plot story must be added, drawing on some table director skills in order to create a real atmosphere. All of this is inseparable from artistic empowerment.
Coincidentally, today's art has also added more and more immersive experiences. The immersive drama "Sleepless Nights" has been performed more than 1,000 times in Shanghai. At U479 on Nanjing East Road, an immersive exhibition that triggered all-round senses, "True Self Illusion Mirror Card New Media Art Installation Exhibition", attracted a large number of Generation Z to punch cards. Why? The answer is also fun.
And the lifelong pursuit of many artists in ancient and modern China and abroad, is not the word "fun"? (Shao Ning)