It's been 15 years since Jobs unveiled his first iPhone at the Macworld Expo in San Francisco on January 9, 2007. Tomorrow is the fifteenth anniversary of the iPhone, and under Cook's leadership, Apple's position in the high-end field has been unmatched. Recently, Cook's salary in 2021 has been exposed, as high as 98.7 million US dollars (about 630 million yuan), but there are still many people who think that Cook is inferior to Jobs, but what is the truth?
Xiao Lei believes that Jobs and Cook's attitude and development concept of Apple are different, Jobs is a world wizard, just like Doug Field, the senior vice president of Apple and the general director of car projects, who has recently frequently hopped jobs, they have long achieved wealth freedom, do not care about making more or less money, and only want to achieve their goals.
Jobs treated the iPhone like a sculptor carefully sculpting art, not caring what others think, just wanting to create a perfect mobile phone, but this concept may not meet the needs of consumers, especially in today's extremely competitive mobile phone industry.
Jobs once said that 3.5 inches is the gold size of the phone, when Samsung launched the first 4-inch screen phone Galaxy S, he thought Samsung was extremely stupid, and now mobile phones generally use about 6.5 inches of screen, which shows that Samsung is correct.
Cook believes that the iPhone is a commodity, must be able to meet the needs of the public, once consumers feedback any problems, now Apple will quickly improve. For example, a few years ago, Apple hired Angela Ahrentz, CEO of the famous British luxury brand Burberry, as the president of retail channels, and this lady wanted to make Apple a luxury product, which led to a sharp drop in iPhone sales and a sharp drop in Apple stock. Now Apple's flagship has shown some cost performance, but the Android flagship, which is getting higher and higher, is not welcome.
Under Cook's leadership, Apple's market value rose nearly 10 times, a few days ago at one point 3 trillion US dollars, iPhone sales have repeatedly reached new highs. At the same time, Apple is constantly developing new businesses, developing various chips, and has won the top spot in Interbrand's global brand value list for 9 consecutive years.
Using the mentality of making works of art to make products may not be a problem in the short term, but it will certainly not work in the long term. Jobs's artistry and genius ideas made the iPhone in the early days of smartphone popularization, driving the development of the industry. After Jobs's death, Cook led Apple to fully turn to commercialization, and the two complemented each other to make Apple stand at the top of the mobile phone industry for a long time.