Hello everyone, I'm March.
The Xiaomi Mi 12 series just released made me see the possibility of domestic defeating Apple again, and the excellence of Xiaomi Mi 12 is only one of the reasons, and the bigger reason lies in the deep cooperation between Xiaomi and the domestic supply chain. In the Xiaomi 12 series, the localization level of its core devices exceeds that of any previous mobile phone, and there are more than 60 domestic supply chain partners. Xiaomi Mi 12 screen is TCL Huaxing optoelectronics custom research, this screen has been the international evaluation agency A + level certification, creating 15 screen records, which also means that the domestic screen has also begun to rise, Samsung dominate the world situation will be broken.
Seeing the current appearance of Xiaomi 12, people have to think of the previous Huawei, and sure enough, Ren Zhengfei is still very prescient, and found the path of the rise of domestic mobile phones at the beginning, deep cooperation with domestic supply chains, and getting rid of dependence on Apple. Apple's strong strength is an insurmountable gap for domestic mobile phone manufacturers, but we also have no way back, we must face the difficulties, in order to have a better future. Practice has proved that only by mastering the core technology can we cope with the "stuck neck" freely.
Data show that in the past two years, Apple has migrated 9 production chains to India, and Apple's second-quarter financial report shows that Apple has earned 961 yuan in the Chinese market while excluding 34 domestic supply chain companies, which is undoubtedly fatal to the blow to domestic supply chain manufacturers. In such a big environment, domestic supply chain manufacturers must join forces with mobile phone manufacturers to drive the mission of domestic industrial chain development. Lei Jun has also said many times that Xiaomi is happy to see that China's excellent manufacturing companies can achieve a hundred flowers through linkage.
Lei Jun not only said this, Xiaomi also did this, as of now Xiaomi has invested in more than 360 companies and set up a special industrial investment team. For communication technology, analog semiconductors, sensors, batteries, industrial automation and other upstream industrial chain investment and construction, to provide funds for its innovative research and development, talents and other support. At the same time, Xiaomi has stepped out of the new enabling model of industrial investment layout, supported the introduction of innovative technologies in the form of industrial investment, and realized the coordinated development and virtuous circle of industrial development.
At the press conference of Xiaomi 12, the outside world saw the determination of Xiaomi to focus on innovation and research and development, and Lei Jun said that in the next five years, Xiaomi's R& D investment will increase from the original 50 billion yuan to 100 billion yuan, which has exceeded the sum of Xiaomi's profits in the past 11 years. More industry analysts predict that when Xiaomi stands at the high end and achieves global expansion, the "Millet Supply Chain" is bound to bring a better new situation of innovation and development.
Up to now, Xiaomi has built a three-stage rocket system of technological innovation, MIUI 13 interconnection, connecting everything, UWB one finger technology, smart glasses, the world's first mass production and release four-legged robot are the most obvious results. The newly released Xiaomi 12 series has been recognized as soon as it was released, and the industry generally believes that Xiaomi has made a new breakthrough in self-developed technology. With the blessing of top performance, better screens, cameras and leading battery technology processes, the current Millet represents the strength of domestic high-end brands.
Benchmarking Apple is not just a slogan, this not only requires strength, but also the courage and determination to challenge Apple, and it is clear that Xiaomi is more prepared this time. With the support of technology and determination and boldness, Xiaomi and the Chinese manufacturing power it represents will surely look forward to the future.