Among the winners of the 9th Nanjing Cultural Industry "Golden Wutong Award", The member enterprise of Nanjing Cultural Industry Association, LG Display (Nanjing) Co., Ltd. (hereinafter referred to as "LG Display") was selected as one of the "Top 10 Digital Cultural Enterprises".
LG Display was established on July 15, 2002 and is located in the Nanjing Economic and Technological Development Zone, a state-level country-level economic and technological development zone. The company is mainly engaged in the research, development and production of liquid crystal display module series products and corresponding supporting products, such as car display module, Apple flat panel display module and notebook display module, etc., and provides after-sales service for related products, is one of the world's largest lcd display module production plants.
Landed in Nanjing Economic Development Zone,
Established "The First Module Factory"
As an important growth pole supporting Nanjing's high-quality development, Nanjing Economic Development Zone is one of the most concentrated areas for Japanese and Korean enterprises to invest. LG Display is the first module factory invested and established by LG Display Co., Ltd. (hereinafter referred to as "LGD") overseas.
In recent years, driven by the rapid development of the entire TFT-LCD (thin-film transistor liquid crystal display) market and the support of LGD's strong funds and technology, the development prospects of LGD display are very good, and the expansion of market demand has also expanded its production scale.
Since mass production, LG Display has relied on advanced production capacity, excellent product quality, and perfect after-sales service system to win the recognition of the majority of Chinese and overseas customers, and its market share has always been at the forefront of the world.
According to the data, in 2020, the company's annual industrial output value was more than 22 billion yuan, and the total sales volume was 21.1 billion yuan. At the same time, it was also awarded the top ten foreign-invested tax-paying enterprises in Nanjing in 2020.
In addition, after the LG display settled in the economic development zone, it also led to the entry and development of a number of related product supporting enterprises in South Korea, Taiwan and the mainland.
Meet customer needs,
Research and development of ultra-high definition IT products
In order to meet the needs of consumers, that is, to view the picture exactly the same as the real world through the picture, LG Display continues to develop and produce HIGH-definition IT products.
For example, by overtaking UHD (Ultra High Definition) to 8K ultra-high resolution displays, providing very clear pictures, especially with Oxide (Oxide) technology, which is more advantageous in terms of power consumption. HDR (High Dynamic Range) products are based on IPS (In-Plane Switching) hard screens to make blacks stand out and show more realistic colors: accurate colors from any angle, suitable for professionals.
In terms of in-vehicle display, the company not only pays attention to image quality and design, but also strengthens its efforts in safety and convenience, provides customers with a variety of products, and always provides differentiated value for the ever-changing in-vehicle display market. At the same time, it displays high brightness, high resolution of rich colors and a richer sense of black vision to achieve excellent outdoor visibility LCD technology, showing off-board products suitable for direct sunlight.
Adjust the company layout,
Adapt to market changes
Although the global flat panel display market has been at a low ebb in the past few years, LGD Display relies on the strong technical research and development strength of its parent company LGD to continuously adjust the company's layout and enhance its overall competitiveness to adapt to market changes.
For example, in the past two years, the company has further expanded the production capacity of on-board display modules, seized the demand market for high-end models in advance, and strived to achieve customer sharing with LG Chemical new energy vehicle batteries in the future, vigorously tapping market demand and increasing the proportion of profitable products.
In view of the outsourcing business of notebooks and flat panel display modules, the CP segment production line and Cell project originally produced at the Headquarters in South Korea were relocated to the Nanjing factory to improve product quality and reduce product costs, and further improve the production automation level of the Nanjing factory.
Source: Nanjing Cultural Industry Association