Text | Angel Lee
Edit | Su Jianxun
During CES 2022, Qualcomm brings its latest developments in the automotive, XR and computing sectors.
Previously, at its 2021 investor conference, Qualcomm showed off a "unified technology roadmap". Thanks to its accumulation in the mobile field, Qualcomm believes that the company is ushering in the biggest development opportunity in history, and its business is expanding from the mobile field to the automotive and Internet of Things fields.
The four key business areas of smartphones, RF front-ends, automobiles, and the Internet of Things are all important strategic layout points for Qualcomm, which will help expand its potential market size to more than 7 times in the next decade.
Qualcomm 'Unified Technology Roadmap'
First of all, in the automotive field, with the Snapdragon Auto digital cockpit platform, Qualcomm has cooperated with more than 25 automakers, and the total value of auto business orders is more than $13 billion. At the conference, based on the digital cockpit platform, Qualcomm also announced cooperation with Honda, Volvo, Alpine, Desay SV and so on.
In addition to the cockpit platform, Qualcomm also played a set of "Snapdragon digital chassis" combination punches. The portfolio includes the Snapdragon Auto Connect platform, the cockpit platform for information and audio solutions, the Snapdragon Ride platform for ADAS and autonomous driving, and the vehicle-to-cloud platform. Enables the car to bring together all systems with digital cloud connectivity, rather than just providing fragmented components for specific parts of the car. On this platform, the cooperation between Qualcomm and Renault Group has further deepened.
Among them, in the Snapdragon Ride platform, Qualcomm launched an open and scalable platform for autonomous driving, the Snapdragon Ride vision system, which is expected to be launched with the mass production of vehicles in 2024.
Qualcomm announced a partnership with Microsoft to expand and accelerate the development of AR, opening the way to the metaverse
On the recently unabated meta-universe topic, Qualcomm CEO Ammon announced that it has cooperated with Microsoft to expand and accelerate the development of AR. Qualcomm's technology is "the key to the metacosm." Ammon previously stressed at the company's investor conference.
In the future, the two sides are carrying out a number of cooperation, including the development of customized AR chips to create a new generation of energy-efficient, lightweight AR glasses, and plans to integrate software such as Microsoft Mesh applications and Snapdragon Spaces XR developer platform. Ammon said: "With the development of the metacosm, the size of the Chinese market and the growth rate of the ecosystem will increase significantly in the next few years. ”
In the PC space, Qualcomm believes that arm-based modern architecture is the future of the PC industry. Qualcomm is pushing the PC ecosystem from the traditional x86 architecture to the Arm architecture. Today, vendors are racing to design and build next-generation PCs based on these technologies to meet the needs of future productivity, education, and connected entertainment.
In driving the PC industry's transition to Arm-based computing architectures, Qualcomm's Snapdragon computing platform portfolio serves more than 200 enterprise-class customers who are testing or deploying Snapdragon books and 2-in-1 laptops.