Turn Q4 mobile phone market analysis: Why is the second-hand market why the iPhone 13 is not as good as 11 and 12 incense?

"Source of this article: Hebei Network Radio and Television Station"

Even with a long supply cycle, Apple's iPhone 13 is still hot in the new machine market.

Since its listing in September, the iPhone13 has maintained a strong performance, driving Apple's mobile phone to the top of the domestic new machine market for two consecutive months; at the same time, the iPhone13 has also won the top single-machine sales for two consecutive months.

Apple's rebound also led to the trading market of second-hand iPhones. According to the latest Q4 mobile phone market report released by the transfer group, Apple's iPhone became the mobile phone brand with the highest transaction volume in the second-hand market in the fourth quarter, and the iPhone11 won the second-hand sales crown.

It is worth noting that unlike the new machine market, the iPhone13 is not as hot as the iPhone 11 and iPhone 12 in the second-hand market.

The iPhone13 won the first place in the new machine sales, and the iPhone11 second-hand market was crowned king

Just past the fourth quarter of 2021, Apple's iPhone frantically "sucked gold", and the iPhone13 was hot.

According to data released by marketing agency CINNO Research, sales of the iPhone 13 are still at a high level two months after its release. In October, the iPhone 13 topped the domestic stand-alone sales with about 2.67 million units, and in November, it topped the first place with sales of about 2.72 million units. This has also directly led to the rise in the overall sales of Apple's smart phones, which has been the first place in the domestic smartphone market for two consecutive months.

The hot sales of the iPhone13 have affected the market situation of the second-hand iPhone.

According to the latest fourth-quarter mobile phone market report released by the transfer group, Apple's iPhone has ascended to the throne of the first transaction volume with 35.93% of the transaction in the quarter, and it is also the first time this year that there has been a "rebound" in the second-hand market.

Judging from the mobile phone trading volume ranking, the iPhone 12 series has performed quite well in the second-hand market. Among them, the iPhone12 rose from the tenth place in the second quarter to the sixth place in the third quarter, and then to the second place in the fourth quarter, which is more and more favored by consumers. The iPhone 12Pro and iPhone 12Pro Max models ranked sixth and fourth respectively, breaking into the top ten for the first time.

However, the iPhone 12, which soared in trading volume, failed to shake the iPhone 11's position as the king of the second-hand market. In this quarter, the iPhone 11 not only dominated the list of second-hand mobile phone transaction volume, but also ranked first in the C2B recycling list and search volume list.

Judging from the market of 5GiPhone, why does the iPhone13 have no old machine fragrance in the second-hand market? Analysts in the data department of the transfer group said that it was mainly affected by prices and supply and demand.

In terms of price factors, the price of the iPhone12 series continues to decline, of which the iPhone12 has dropped to the four thousand yuan gear; due to the shortage of chips and other factors, the delivery cycle of the iPhone13 series has been extended to several weeks, setting a record for Apple's longest waiting period, and also has a certain impact on the supply of the second-hand market, so that the price has not completely impressed consumers.

Buying an iPhone at a low price does not need to wait for next year, and the upper transfer is transferred to the iPhone 12

Judging from the second-hand market data, the competitiveness of low-cost iPhones is indeed stronger.

Analysts in the data department of the transfer group said that considering the delay in the second-hand market to the price trend and supply of new machines, the iPhone13 is expected to usher in a real "fragrant" moment this fall.

For the current iPhone users who want to buy a cost-effective iPhone at a low price, it is actually very cost-effective to choose the iPhone 12 series in the strict selection store.

The basic iPhone12 not only supports 5G, pre-installed iOS 14 system, with A14 chip to use, smooth use for five years without problems. Even if it is 12 million pixels, the photography experience is still excellent. At present, the 95 new 128G version of the iPhone12 only needs more than 3800 yuan in the transfer to the strict selection store, which is more than 1300 yuan more than the new machine.

The iPhone12 Pro equipped with a full-blood A14 processor chip has 6GB of large storage, and the fluency is more secure. The rear iPhone13 Pro series of the same 12 million pixel triple camera, various mode parameters performance is also excellent, turn to the strict selection of the store only needs about 5500 yuan price can start.

In the second half of 2021, the performance of Apple's mobile phones gradually increased. Judging from the current market forecast, the fourth quarter of 2021 is likely to win the double champion of market share and profit margin. Although the sales performance of the iPhone is slightly worse than that of Samsung from the global point of view, the profit margin is very impressive.

Overall, after the second-hand market excludes the brand premium, the cost performance of the iPhone has been further improved, which is also an important reason why the iPhone can always rank first in the transaction volume in the second-hand market.

(Editor-in-Charge: Li Fang)