Super Ball Sports Sun Changpeng: To create a youth sports head content and industry service platform operator

On January 6, 2022, the 8th Sports Big Business Summit & Awards Ceremony 2021 was held at the R&F Carlton Hotel in Guangzhou's Zhujiang New Town. The summit was hosted by Beijing Shengyi Sports, co-sponsored by Chaoxiang Group and Huati Rongke, with Contemporary Culture and Sports, Ali Sports and Shengyi Interactive as the official partners.

In the keynote speech session, Sun Changpeng, chairman of Super Ball Junior (Beijing) Sports Technology Development Co., Ltd., delivered a keynote speech entitled "How Sports Variety Shows Help the High-quality Development of the Sports Industry".

Sun Changpeng: First of all, I would like to thank the sports business for its attention to "Super Ball Boy", which also gave me the opportunity to share our experience and communicate with everyone.

"Super Ball Boy" was born in the 2020 sports and education integration promulgation year, we have been polished for two years, we are also growing, today is also hoping to have exchanges with everyone, today's sharing theme is "how sports variety shows to help the high-quality development of the sports industry".

In recent years, because of the big background, because now large-scale sports events are more gathered, sports variety shows are a category that various platforms now pay more attention to, coupled with xinhua news agencies and the bureau of culture, radio, television and tourism on May 4 last year... In fact, we hope to do some leadership through sports culture from the youth group, do some help from the perspective of industrial integration and development, and help the development of the sports industry through cultural leadership.

We started from the whole professional environment last year, China's economy has risen, why Chinese football has not risen, we look at a set of data, we now have a population of 1.4 billion in China, the number of registered players is 8,000, optimistically expected 100,000 people to participate in football, the proportion of football population in China is extremely low.

If compared to a pyramid, the base optional range is still too scarce. Why Chinese table tennis and badminton are so strong, because our individual sports and cultural atmosphere still have a foundation, and have air and soil suitable for growth. Our idea of creating a youth sports variety show is also to hope that the future will support education and training institutions, because our program is the attribute of a similar draft, the children of the shining point are selected, showing their healthy growth, the source of these children is mainly from various schools and education and training institutions, so we hope that the future can have linkage and mutual assistance with education and training institutions, support education and training institutions, cohesion, so that the football dream no longer stops in the future...

Super Ball Junior (Beijing) Sports Technology Development Co., Ltd. from the early development is more from overseas import of copyright, and then to the local transformation, local sports variety shows are now after many years of rapid development of variety shows in China, in fact, has the foundation of the original model brand.

"Super Ball Boy" is a large-scale inspirational reality show based on the form of youth football competition, with the growth story of teenagers as the main line, showing teenagers constantly wrestling and polishing in a difficult environment, fighting hard in fierce competition, and striving to break through the cocoon in team collisions. Relying on the Super Ball Junior Program and the Super Ball Junior City Sports Park, the Super Ball Junior IP will be built into a youth sports head content and industrial service platform operator.

The company takes the new urban sports park as the comprehensive business carrier, integrates the industrial chain and realizes the platform through IP+ industrial operation, based on cultural content innovation, and the sports are closed across the board. Determined to become the backbone of the transformation and upgrading of the sports industry and help the new sports ecology. We have now seen some social pain points in the market about the insufficient number of national fitness facilities and the poor layout. On October 29, the National Development and Reform Commission and eight ministries and commissions released the latest plan, the country will build 1200 new sports parks, we are also under the policy call, the "Super Ball Boy" industry landed a large piece of business, in fact, with local governments and local state-owned enterprises to jointly build urban sports parks as our industry landing specific projects.

Sports park refers to the combination of perfect sports facilities and a good green environment, with both fitness exercise, leisure and entertainment and ecological environment improvement and other functions. In the future, we will take the Super Ball Junior City Sports Park Project as the core and do the development direction of the new carrier of business integration. According to the local urban ecology and actual situation, build a characteristic sports park. Layout of fitness venues, intelligent fitness, sports products, sports culture and creativity, online and offline publicity, etc.

The urban sports park project is planned to be temporarily landed in Xiamen, Chengdu and Suzhou in 2022, and will be fully promoted nationwide in 2023, extending the sports ecological industry based on the superball junior city sports park.

In addition to the relevant policies of the sports park just mentioned, in 2020, our "Super Ball Youth" is to promote the healthy development of young people, and the project we have carried out under the promulgation of the sports and education integration policy has landed. The prospects of the youth training market industry, everyone also has some understanding, about the size of the sports park market and construction tasks is still quite a big gap. Through the "Super Ball Boy" program and sports park, we hope to do our sports in the future online platform, sports commercialization, sports economy, etc.

Our company has 4 professional operation companies, namely the event mainly operates the Super Ball Junior Cup, does commercial cooperation, establishes channel cooperation relationships, and comes and goes to land super ball junior training camps and brand work. We have a super ball planet club in Hainan, the future offline to undertake the operation of children's sports economy and sports business, super ball blockchain technology company was also established in July last year, the future will be in the sports training idol and sports culture and creativity in the program to do some expansion.

Super ball youth joint local to create a super ball city sports park, now in the talk of Xiamen Municipal Group, Hunan Yueyang City Investment, we are accelerating the exploration of the landing of sports parks, the future we will be in the overall development and construction + sports park operation to do space operation landing, this is some of our planning. For the terminal, we actually have some online layout, the future through the program content, media communication to create education and training institutions services, this is our C-end online platform.

Super Ball Junior Sports, in addition to the sports park and the entire copyright operation of the show, because we planned to introduce Southeast Asian teams during the third season catalog system in August this year, originally the second season was invited ... Incorporating international elements, we will interact with many teams from neighboring countries in the third season to take the step of super ball youth... From the advertising investment, the industry part of the future we through offline events, super ball academy to do the link of the entire market, this is the direction of future commercialization. This is our team, this is our team of consultants.

The first two seasons of the program focus on the 8-12-year-old youth sports group, we hope to cultivate the entire market through the most fundamental sports culture values guidance, hope that the football, basketball popular sports in the morning have some cultural attributes in China, we hope to do some of our own contributions in this.

This is the main poster of our first season, we can see the units that help us develop the project, we jointly launched activities with the China Youth Development Foundation and the Alipay Public Welfare Fund, ran to more than 10 mountainous areas in more remote areas, and paid attention to the development of their campus football teams, and the children in the second season of the first season in Jiangxi and Guizhou rural schools also had the opportunity to enter our program to realize their football dreams. This is our second season, the slogan is the initial fearless, Vientiane update, why this slogan, because we are in a stage of change, whether it is the epidemic or the entire world economy, the adjustment of China's economy, under this background, our sports industry actually talked more about being affected by the epidemic this morning, but we are more likely to see that for such a change, the sports industry track unlimited space, we also hope to have a good exchange with more sports colleagues, Let's make the cake of the sports industry big enough, we are doing our own industrialization exploration in the sports variety track, and we also hope that we can do more combination and exchange with basketball and other ball sports, sports training institutions, sports culture, sports variety shows, and industrialization in the future.

This is my sharing, I hope that in 2022, I can communicate with more seniors in the sports industry, and everyone can have a good start, thank you!